Download pdf - Being a UX team of one: Understanding your strengths and weaknesses

THE UX WARS

VINCENT BASKERVILLE | VP of PRODUCT

BEING A UX TEAM OF ONEUnderstanding your strengths

and weaknesses


HOO RAH!


WHOA... RELAX, NO NEED GETTING ALL

WORKED UP


THE PERFECT JOB


SUDDEN RANDOM PUSHBACK


AN ABSOLUTE NIGHTMARE


WTFHAPPENED??


I FAILED


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- SOMEONE

“THE CHALLENGE IS GETTING PEOPLE TO ADAPT, AGREE TO

YOUR IDEA ACTUALLY MAKING IT THROUGH THE ORGANIZATION”


STRENGTHS


YOUR KNOWLEDGE


YOUR WORK-ETHIC


YOUR FREEDOM


THEIRSYMPATHY


- DAVID OGILVY

“PEOPLE WHO IGNORE RESEARCH ARE AS DANGEROUS AS

GENERALS WHO IGNORE DECODES OF ENEMY SIGNALS”


WEAKNESSES


POORFOUNDATION


FAILEDTACTICS


FORCINGTHE *MAGIC*


DELIVERABLES DELIVERABLES



- JAKOB NIELSEN

“PAY ATTENTION TO WHAT USERS DO, NOT WHAT THEY SAY. SELF-

REPORTED CLAIMS ARE UNRELIABLE”



FOCUS ON STRENGTHENING RELATIONSHIPS

Step outside your box +Lunch & Learn +


MEASURE & EVALUATE AGAINST KPI’S

Heuristic Evaluations +Quantitative UX Data +


GORILLA STYLE RESEARCH & USABILITY TESTING

Friends & Family +Build Prototypes +


ALIGN WITH STRATEGIC COMPANY GOALS

Create Case Studies +Survey key internal +

influencers D



- MILTON GLASER

“TO DESIGN IS TO COMMUNICATE CLEARLY BY WHATEVER MEANS YOU

CAN CONTROL OR MASTER”


AU REVOIRVINCE BASKERVILLE

@[email protected]

mailto:[email protected]

mailto:[email protected]