A form of paid media where the ad experience follows the natural form
and function of the user experience in which it is placed.
Wat is Native Advertising?
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Native Geïntegreerd en coherent met de plaats waar de advertentie staat
Advertising Betaalde vorm van merk of product communicatie
Geschiedenis Native Advertising
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Geschiedenis Native Advertising
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•Radio spot •28 Augustus 1922 •New York •10 minuten lang
Geschiedenis Native Advertising
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•TV reclame •1 juli 1941 •Tijdens een baseball Wedstrijd •Prijs: 9 dollar
Geschiedenis Native Advertising
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•Online term •Bedacht door Fred Wilson •Native Monetization Systems •2011
Native Advertising op het Internet
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•SEA •Advertorials • InFeed •Promoted posts •Op maat gemaakte
reclame
Native Advertising op het Internet
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•SEA •Advertorials • InFeed •Promoted posts •Op maat gemaakte
reclame
Native Advertising: SEA
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Native Advertising: SEA
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Native Advertising: Advertorial
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Native Advertising: Advertorial
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Native Advertising: Advertorial
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Native Advertising: Infeed
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Native Advertising: Infeed
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4
3. NATIVE ADS: THE CORE SIX
At present, six types of ad units are most commonly deployed to achieve native objectives. They are listed here with examples from companies who deploy them regularly:
In-Feed Units
Paid Search Units
Recommendation Widgets
Native Advertising: Infeed Facebook
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Native Advertising: Infeed Twitter
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Native Advertising: Infeed Youtube
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Native Advertising: Infeed Linkedin
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Native Advertising: Infeed Snapchat
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Native Advertising: Infeed Tumblr
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Native Advertising: Infeed Buzzfeed
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Native Advertising: Promoted Listings
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Native Advertising: Promoted Listings Amazon
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Native Advertising: Promoted Listings Amazon
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Native Advertising: Op maat gemaakt
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Native Advertising: Op maat gemaakt
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Native Advertising: Op maat gemaakt GSP
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Native Advertising: Binnen Marketing matrix
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Native Advertising: Toekomst
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Belangrijkste punten • Transparantie en Kwaliteit • Programmeerbaar • Effectiviteit • Mobile • Branding budget