DIGITAL WORKFLOWTop Eleven Tips For Intelligent, Cross-Platform Book Development and Production
Andrea Colvin Brett Sandusky Anne KostickAndrews McMeel Macmillan New Foxpath IND
Publishing Ventures
[email protected] [email protected] [email protected]
@arocolvin @bsandusky @bklynanne
BEA EDUCATION 2012
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THE TOP ELEVEN
1. Think about digital from the beginning.
2. Create your metadata from the beginning.
3. Have a point of view about user experience.
4. Lean into the curve.
5. Learn to love data.
6. Leave nothing to chance.
7. The best idea is the simple one.
8. Stay flexible.
9. Be ruthless.
10. Re-evaluate your systems constantly.
11. Be your own customer!
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1. THINK ABOUT DIGITAL FROM THE BEGINNINGIf you’re not planning both the print and digital packages from the point of acquisition, you’re going to have to retrace your steps when you get to digital. You can save time and money if you plan both from the start.
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These days most people are creating a print book and then trying to figure out how to cram it into a digital package.
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Constantly evaluate your technical processes.
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2. CREATE YOUR METADATA FROM THE BEGINNING Good metadata grows with your product, and is refined as the product grows. It should never be an afterthought, or something you put together right before on-sale.
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Make sure you have the best system for creating metadata.
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3. HAVE A POINT OF VIEW ABOUT USER EXPERIENCEUX must be considered as the project is developed.
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4. LEAN INTO THE CURVEDon’t wait for changes to come to you, whatever your work function. Learn about digital, learn about new sales channels, learn about what other publishers are doing. Jump right in.
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The change in publishing is now.
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Don’t learn only from people in your own company.
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More resources for learningPublishers Weekly: www.publishersweekly.com #eprdtn (on Twitter)
MobileReads Forum (wiki): www.mobileread.com/forums/
Epub Secrets: epubsecrets.com/
Techland: techland.time.com/
TeleRead: www.teleread.com/
David Pogue: www.davidpogue.com/
e-Workflow: www.e-workflow.org/
eBook Architects: ebookarchitects.com/
Musings and Marvels: musingsandmarvels.com/
All Things D: allthingsd.com/
AppNewser (Ebooknewser): www.mediabistro.com/appnewser/
Pigs, Gourds and Wikis: www.pigsgourdsandwikis.com
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5. LEARN TO LOVE DATA Collect data wherever you can find it.
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6. LEAVE NOTHING TO CHANCE Never make a decision based on opinion or preference.
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7. THE BEST IDEA IS THE SIMPLE ONE In almost all cases.
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Always look for the quickest, most efficient, and most intelligent ways from A to B.
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8. STAY FLEXIBLEStay current. Plans should be based on data that you have available to you at each step along the way.
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Source: http://neilkillick.com/2012/04/11/the-minimum-viable-product-should-be-full-arsed-and-awesome/
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9. BE RUTHLESSWhen planning your features list, cut any “nice to haves” until they become “must haves.”
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10. RE-EVALUATE YOUR SYSTEMS CONSTANTLYWorkarounds become the norm and then become legacy without anyone realizing it. Make sure there is always a defensible reason for every workflow path.
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Be sensitive to other staff: most processes were someone’s creation.
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Always look for the task that seems to take too long.
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11! BE YOUR OWN CUSTOMEROne of the best ways to understand your customers’ needs is to use your own product; you will never truly understand what a customer feels until you’ve used the product for yourself.
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THE REST OF THE TIPS!12. Your data systems count; make sure
you have the right one.
13. Follow the concepts of minimum viable product and incremental, iterative improvements.
14. Develop your own learning network; find people everywhere who can discuss issues with you.
15. Document everything up front; have a written record of requirements and diagrams.
16. Make workflow transparent; don’t silo tasks, and take time to train everyone on what everyone else does.
17. Don’t spend more time documenting work than you spend doing it.
18. Establish a direct connection to your customers; the shift from B2B to B2C is essential to success.
19. Don’t assume you don’t know; some of the best ideas come from outside the task team, and make sure staff is empowered to speak up.
20. Digital is not right for everything; just because you can make something digital doesn’t mean it should be digital. Formulate a coherent digital strategy at your company.
Tuesday, June 5, 2012 Digital Workflow | Andrea Colvin, Brett Sandusky, Anne Kostick
DIGITAL WORKFLOWTop Eleven Tips For Intelligent, Cross-Platform Book Development and Production
Andrea Colvin Brett Sandusky Anne KostickAndrews McMeel Macmillan New Foxpath IND
Publishing Ventures
[email protected] [email protected] [email protected]
@arocolvin @bsandusky @bklynanne
BEA EDUCATION 2012