Download pdf - Be bold and live your brand with Joanna Engelbrecht

Xparteez Event ManagementBEING BOLD & LIVING YOUR BRAND

Wednesday 12 March 14

Xparteez Event ManagementPart 1: Being Bold - Who am I? My Story









My Role As SOCIAL ORGANIZERMother’s/Father’s Day Outings

Winter Warmer WeekendMonthly Social Dinner’s

AAWDC EventAnnual AGM

Year End Functions












What is a Brand?A brand is more than just your name and your logo. Your brand needs to talk to people.

It should be: Inspiring

Engaging Connecting

A BRAND should inspire to be engaging. It should be creative and strong enough to establish real connections.

‘There is no more B2B or B2C: There is only HUMAN 2 HUMAN (H2H) - Bryan Kramer - Marketing Strategist

A brand is:•Your Identity, it is who you are. •It shares with the world what you can offer and how you offer it. •It helps you establish credibility with current and future customers. •It you earn a good reputation for your brand, you can break away from your competition. •When you have a good brand that is established, people are more likely to pay more for your services. Why? •Because they believe your services will be more beneficial than other lower priced options on the market.

How do you stand out from the crowd by using your brand?The purpose of your brand is to differentiate your business from that of your competitors and others.

Xparteez Event ManagementPart 2 : Living Your Brand


There are 6 P’s of Brand Building:

Product - What are you selling? Whether it’s merchandise, a service or your expertise, the product is the end game, the entity that you supply to your customers and the ultimate purpose of branding.

Promise - the pledge you make to your customers about who you are and what you can do for them. When customers see your logo, hear your slogan or see your product, their mind should focus on your brand promise.

Positioning - The critical factor here isn’t where you are in the marketplace it’s where you want to be. Positioning lets you set the terms for your brand. With your advertising, design elements, distribution and online presence, you can depict your brand as fun or sophisticated. To name but a few.

Personality - Is it likable? Respected? Avoided? Remember, if you don’t like your brand personality (and your customers don’t either), you CAN change it.

People - Every person in your organization from the receptionist to the tea lady to the CEO is a reflection of your brand. Each member of the team should be well-schooled on your messaging and present themselves in a manner that reinforces the brand (coming across as friendly, professional, organized, etc.)

Perseverance - Needs no explanation other than PERSEVERANCE PAYS.



How To Make Your Brand Stand Out

Break The RulesThere are just some things that certain niches don’t do, simply because no one has done it before. One way to become memorable is push the envelope and think outside the normal box that everyone else in your industry lives in.

Infuse Practices of Your Favorite Brands Into Your BrandYou love your favorite brands for a reason maybe they offer little extras with each purchase or they have the best customer service on the planet. Write down all the reasons you love your favorite brand and try and figure out ways to infuse some of those things into your own brand. This will help you build the brand you love while standing out because you’re a little bit different from the rest.

Be Unique Just because other designers are offering branding, web and print services does not mean you have to too. Play to your strengths and know what you’re good at and stick to it

Don’t Wait For Permission If you want something go for it! Don’t wait for people to reach out to you, if there’s a project you’re dying to work on or a collaboration you want to do, be the person that reaches out. You don’t have to wait around for someone to give you permission to make your dreams happen.



Making Use Of Xparteez To Build Your Brand

Promotional Gifts & ClothingWe choose products and services not just for quality or price, but for the values that are demonstrated.Help consumers to solve problems, and to let them know that there’s a face (and a head and a heart) behind the brand.

Statistics have proven that Promotional Gifts & Clothing, can help boost sales response rates by as much as 75%. Most entrepreneurs who have used promotional products have claimed that their sales have improved after including said products in their sales letter sent to their subscribers. Promotional clothing gets your brand noticed and creates team unity within your company. Makes your employees proud of the company they serve.

Promotional Products are kept for long periods of time.

They improve your customers opinion of your company making them more likely to give you repeat business & remember your company & brand.

Promotional products costs less per impression than any other form of advertising.

Customers that receive promotional products are more likely to refer your services to others.

Promotional products create goodwill.



Making Use Of Xparteez To Build Your Brand Cont......

Gift Xperiences

You do not need to spend time on re-searching activities and fun things to do. Xparteez has done it for you!

You do not pay more through Xparteez as the agent fee is negotiated with service provider not added onto their original price

No need to stress if you have left a gift for a special occasion to the last minute. Group discounts can be negotiated.

All you have to do is go online, book and pay and then turn up at the ‘Xperience” no time wasted on bookings or arrangements.

Team-building and sales incentives can be logistically challenging to organize. Xparteez has a one-stop shop convenience. The range is suitable for employees or your clients!




REMEMBER:

BE BOLD, GO &LIVE YOUR BRAND

& DON’T FORGET TO

LIVE IT UP!



BOOKS THAT HAVE HELPED ME THROUGH MY JOURNEY:
