MediaSquare & MediaCRM
VRT-medialabRobbie De Sutter
[email protected]://www.linkedin.com/in/robbiedesutter
BDMA workshop August 30, 2011
VRT, VRT-medialab VRT is the Flemish Public Broadcaster
VRT-medialab is the research and innovation department creation, distribution and management
of media content additional assignment 2007-2011
2012: Media Innovation Center
IBBT Close-to-Market media research
Digital Publishing TV & Radio Broadcasting
Initial Topics (tentative): CRM / Customer Intimacy Product Innovation Multiplatform Production & Distribution
Blog: www.mediainnovatievlaanderen.be (soon)
MediaSquare & MediaCRMrealizing customer intimacy in the media
VRT-medialabRobbie De Sutter
[email protected]://be.linkedin.com/in/robbiedesutter
BDMA workshop August 30, 2011
Fact: The consumer is digital• Consumer is digital
o Personal deviceso Mobile deviceso Always connectedo Digital footprint!
• Surf & Watch TV> 2nd Screen
• Broadcaster, Producers& Advertisers!
http://villa.een.be
Warning: All numbers have beenmodified. Actual numbers will be disclosed by VRT in October.
Socio-demo
individual (gender, language, birth date)household (# adults,
# children, car typology)building /
neighborhood…Lifestage,
Lifestyle
Hobbies, profession, budget, home,
garden, holidays, …
Intentions
move, buy house, car, …,
graduate, have child, …,
switch supplier
Behavior
Corelio, Sanoma,
charity profile
0-12 jaar12-17 jaar18-24 jaar25-34 jaar35-44 jaar45-54 jaar55-64 jaar65+ jaar
By S
ub
aru
Build the direct customer relation
Recap Second Screen Apps Enable Customer Relation
Go for web technology Targeted / Direct segmented advertisement
Easy, fast, cheap, verified, measured Villa Vanthilt: Proof-of-concept by VRT-medialab
2012: Start Media Innovation Center New opportunities for the Media Sector
Questions?
Robbie De SutterContact
Email: [email protected] In: http://www.linkedin.com/in/robbiedesutter
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