Copyright 2010 Freeform Dynamics Ltd 1 Copyright 2010 Freeform Dynamics Ltd
The Consumerisation of ITBCS Meeting, Leeds, 21st October 2010
Dale VileManaging Director
Freeform Dynamics Ltd
www.freeformdynamics.com
Copyright 2010 Freeform Dynamics Ltd 2
About Freeform DynamicsIndustry analyst firm
Track IT industry developments and offeringsTrack the use of IT in business and evolving requirementsAdvise both end user organisations and suppliers
Research approach IT vendor and service provider briefings Large scale studies - face to face, telephone and online
Community research programme Investigate strategy, business case, architecture, best practiceVendor patronage model allows free distributionMedia partnerships for both input and output
Copyright 2010 Freeform Dynamics Ltd 3
Impact of technology trends
Improved collaboration More efficient processes Greater visibility
Better decision making Cost & overhead reduction Business optimisation
Hot-desking Field working Home working
Overall workforce enablement and flexibility
Copyright 2010 Freeform Dynamics Ltd 4
The business technology lag
Consumer activity Business
activity
LAG PERIOD
Copyright 2010 Freeform Dynamics Ltd 5
What proportion of PCs installed at the moment would you regard as ‘current’ or ‘up to date’ in terms of specification (CPU, memory, disk, etc)?
0%
10%
20%
30%
40%
50%
Notebook/laptopusers
Demanding desktopusers
Other PC users
Pe
rce
nta
ge
of r
esp
on
de
nts
More than 75% current spec
50% to 75% current spec
25% to 50% current spec
Less than 25% current spec
Source: Freeform Dynamics, 455 online survey respondents
Copyright 2010 Freeform Dynamics Ltd 6
Bleed over from consumer to business
Personal ‘solutions’
entering the workplace
Changing expectations
Personal ‘solutions’
entering the workplace
Changing expectations
Copyright 2010 Freeform Dynamics Ltd 7
Examples
Social media (e.g. LinkedIn, Facebook, …)Web based comms (Skype, MSN, …)Hosted ‘cloud’ applications/utilitiesPhones, Smart Phones, PDAs, SlatesMobile applications and servicesDesktop/notebook hardware/software
Copyright 2010 Freeform Dynamics Ltd 8
The ‘Apple Phenomenon’(From a recent survey of 482 users of Apple in the workplace)
0% 10% 20% 30% 40% 50% 60% 70%
MacBook/Pro
iPhone
iPad
Company owned and fully supported by IT
Company owned, but not fully supported by IT
Personally owned but (also) used for business
Personally owned and used purely for personal stuff
Source: Freeform Dynamics, 2010
Copyright 2010 Freeform Dynamics Ltd 9
Overall, to what degree are you seeing a general trend towards local departmental or user driven adoption of Apple equipment independent of IT strategy or policy?
Was happening but we took steps to block it
8%
Was happening but this prompted 'official'
adoption4%
Limited movement and don't anticipate this
changing36%
Limited movement now, but anticipate this
happening12%
Significant in some areas or with some types
of user28%
Significant trend across the organisation
12%
Over half either seeing or anticipating unilateral user/dept Apple adoption
Source: Freeform Dynamics 2010, 482 respondents
Copyright 2010 Freeform Dynamics Ltd 10
Do you see a particular trend towards any of these being brought into the workplace by users independently of IT?
0% 20% 40% 60% 80% 100%
Fully spec'd Windows notebooks
Fully spec'd MacBooks/Pros
Netbooks (lightweight, reduced spec)
Tablet PC's (full blown OS)
Slate devices (light-weight OS)
Yes No but expecting it No, and not expecting Previous trend but gone away
Source: Freeform Dynamics 2010, 445 online respondents
Copyright 2010 Freeform Dynamics Ltd 11
Consumerisation in a nutshell
Mix of risk and opportunityEither way, the traditional status quo is challenged
Copyright 2010 Freeform Dynamics Ltd 12
The Business
IT Dept Users
IT Suppliers
Requirements
Technology
Solutions
The good old days(?)
Copyright 2010 Freeform Dynamics Ltd 13
Today’s complex (and scary) reality
Corporate
IT Dept Users
Official Suppliers
Departments
Unofficial Suppliers
Business pros and cons
IT pros and cons
Copyright 2010 Freeform Dynamics Ltd 14
Understanding of customer requirementsAgree or disagree?
0% 20% 40% 60% 80% 100%
Apple understandsthe needs ofconsumers
extremely well
Apple understandsthe needs of
business usersextremely well
Apple understandsthe needs of IT
departments verywell
Totally agree Agree on balance Neutral/unsure Disagree on balance Totally disagree
Source: Freeform Dynamics 2010, 482 respondents
Copyright 2010 Freeform Dynamics Ltd 15
Consumerisation balancing act Some things to
consider: Security & compliance Information integrity Format inconsistency Policy enforcement Management Support User distraction IT distraction
Copyright 2010 Freeform Dynamics Ltd 16
Tips and imperatives
Copyright 2010 Freeform Dynamics Ltd 17
Core IT activities particularly affected
Impact of Consumerisation
Need to review Policies Processes Skills Tools
Opportunity to future proof?
Copyright 2010 Freeform Dynamics Ltd 18
Final thoughtsThe senior business guys are often the worst
culprits or the leading edge scouts, whichever way you look at it
The ‘fortress IT’ lock down approach can damage IT’s image, and is likely to just drive activity underground anyway
Whether you see consumerisation as a problem or opportunity is more a question of mindset than practicality
Copyright 2010 Freeform Dynamics Ltd 19
But what do you think?
Copyright 2010 Freeform Dynamics Ltd 20 Copyright 2010 Freeform Dynamics Ltd
The Consumerisation of ITBCS Meeting, Leeds, 21st October 2010
Dale VileManaging Director
Freeform Dynamics Ltd
www.freeformdynamics.com