‘YOU CAN’T CLOSE YOUR EARS’Clive Dickens
@cdickens
Commercial Radio is not a Revenue Growth Story
RAB/Ofcom
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Go where your audience are
So Lo MoSOCIAL LOCAL MOBILE
2.8m Install Base
Mobile – More than Listen
So Lo Mo
So Lo MoSOCIAL LOCAL MOBILE
DATAis the new oil
Interaction
Audience
Access
ABSOLUTE RADIO ACCT
• Listen & Watch in HQ
• Exclusive Competitions
• More Music each hour
• Fewer Commercials
• Something for Nothing
• Privacy
How does InStream work?
Content
ContentAirtime ad break
Targeted InStream Ads / Exclusive Content
Airtime ad break
Content
Content
InStream Creative
http://www.youtube.com/watch?v=GaLme3oUNy0
Synchronised, Branded Companion Visual to enhance Audio
Interactive to allow deep engagement, when appropriate
Exact age targeting, rather than demo breaks
Exact Location, rather than Diary location
Most loyal ‘logged in’ Subscriber audience, not just listeners
Limited Premium inventory, less clutter, more stand out
Digital Metrics - Upgradeable - More data to come
InStream
Logged in Listening will‘Re-define Media’