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FMCG Cross Promotion Campaign FMCG Cross Promotion Campaign through Oil Marketing Companiesthrough Oil Marketing Companies

Values

IntegrityInnovationResponsibilityQualityServiceGood corporate citizenship

Core Competencies

Global reachIndustry specific expertsDetail oriented

Strategies

Opening new frontiersSharing best practicesLeadership developmentEthics and compliance

Ormita Commerce Network

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Godrej Cinthol Cross PromotionMumbai– 67 Hoardings

Against an offer of 110,000 USD worth of products of cinthol deo, talcum powder, soaps, Cinthol got visibility across 67 Mumbai petrol pumps in prime locations,

over 2,000,000 trial generations, streamlined visibility, Godrej consumer products limited

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Condenast HPCLCondenast HPCLBy offering Vogue, GQ, Traveller magazines to customers at fuel stations, free of cost against By offering Vogue, GQ, Traveller magazines to customers at fuel stations, free of cost against

specified fuel purchase Condenast got to increase their subscription base, reader base apart from specified fuel purchase Condenast got to increase their subscription base, reader base apart from excellent outdoor visibility at all premium locations in Mumbaiexcellent outdoor visibility at all premium locations in Mumbai

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Ossam Diamond Jewellery – Tribhuvandas Bhimji Zaveri campaignOssam Diamond Jewellery – Tribhuvandas Bhimji Zaveri campaignMumbaiMumbai

Against full value jewellery vouchers without terms, we added more foot falls to their new stores Against full value jewellery vouchers without terms, we added more foot falls to their new stores opening in Mumbai and offered visibility across petrol outlets through the hoardings.opening in Mumbai and offered visibility across petrol outlets through the hoardings.

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Universal Music new album launchUniversal Music new album launchCompany offered various CDs and DVDs including Justin Bieber new album launch and customers Company offered various CDs and DVDs including Justin Bieber new album launch and customers

availed free cds on purchase of specified fuels from BPCL. Universal Music got excellent visibility at availed free cds on purchase of specified fuels from BPCL. Universal Music got excellent visibility at select locations in Mumbaiselect locations in Mumbai

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Priyanka Chopra’s debut album “Its my life” was publicised Priyanka Chopra’s debut album “Its my life” was publicised extensively through BPCL petrol retail outlets where customers were offered free cds of extensively through BPCL petrol retail outlets where customers were offered free cds of

Priyanka’s album. The album was popularised through hoardings at these outlets.Priyanka’s album. The album was popularised through hoardings at these outlets.

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Horlicks Lite Trial generation and Boost Glucose sampling Horlicks Lite Trial generation and Boost Glucose sampling at Chennai retail outletsat Chennai retail outlets

Over 200,000 customers availed free boost glucose sampling and over 30,000 customers above 35+ Over 200,000 customers availed free boost glucose sampling and over 30,000 customers above 35+ age group were given free Horlicks lite worth 2.39 USD eachage group were given free Horlicks lite worth 2.39 USD each

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Cross promotion campaign launch at petrol pump, invitation Cross promotion campaign launch at petrol pump, invitation to dealers and customers are informed through SMS about the scheme and to come and avail free to dealers and customers are informed through SMS about the scheme and to come and avail free

gifts on fuel purchasegifts on fuel purchase

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CEAT Tyres gave away free lunch coupons to truck driversCEAT Tyres gave away free lunch coupons to truck drivers and gave away bikes and tyres. They used the petrol retail outlets to check tyre pressure of trucks and gave away bikes and tyres. They used the petrol retail outlets to check tyre pressure of trucks

and inform the truckers when the next tyre replacement was dueand inform the truckers when the next tyre replacement was due

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Target customers Age group Age group Age group Total Fuelling

18 - 25 25 - 40 40 + value Rs.

Two wheelers 1200 400 400 2000Four wheelers 60 75 165 300Luxury cars segment (Accent and above) 5 25 60 90Below Luxury segment 60% (Not including 35 45 100 18010% call taxies, travel cabs, etc.)Call taxies, Tourist cabs 20 5 5 30No of autos, vans, tempos, lorries, etc 1020 340 340 1700Fuelling above Rs. 500 (for 4 wheelers) 48 60 132 240Fuelling above Rs.1000 (for 4 wheelers) 12 15 33 60Women (four wheelers) 3 4 8 15Men (four wheelers) 57 71 157 285Women (two wheeers) 60 20 20 100Men (Two wheelers) 1140 380 380 1900

Traffic Flow at a Petrol Retail Outlet on Traffic Flow at a Petrol Retail Outlet on any given dayany given day

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ConceptConceptSampling through petrol retail outletsSampling through petrol retail outlets

To utilize the petrol retail outlet as a platform to To utilize the petrol retail outlet as a platform to tap its customer base to conduct sampling, tap its customer base to conduct sampling, generating trials, selling your products, generating trials, selling your products, advertising, marketing among othersadvertising, marketing among others

Also offers excellent awareness of your products Also offers excellent awareness of your products and to reach out to the target group of customers and to reach out to the target group of customers by providing hoardings / standeesby providing hoardings / standees

As the outlets are all centrally located, they cover As the outlets are all centrally located, they cover commercial and residential areas and provides commercial and residential areas and provides access to customers and visibility in a access to customers and visibility in a streamlined and systematic manner.streamlined and systematic manner.

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SchemeScheme

Fill fuel at any select petrol retail outlet of BPCL and get exciting products from your company free.Fill fuel at any select petrol retail outlet of BPCL and get exciting products from your company free. Can also be used to attract new customers and for sampling purposeCan also be used to attract new customers and for sampling purpose Campaigns have a proven track record and definite increase in sales, more eyeball views, increased footfalls and diversion of footfalls from petrol retail outlets to retail stores of clients/sponsorsCampaigns have a proven track record and definite increase in sales, more eyeball views, increased footfalls and diversion of footfalls from petrol retail outlets to retail stores of clients/sponsors

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Scope of your companyScope of your company

To provide the products free of cost towards the To provide the products free of cost towards the campaign. campaign.

To select the city and locationsTo select the city and locations Hoarding creative for approvalHoarding creative for approval Service charges of OrmitaService charges of Ormita

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Horlicks dry and wet sampling - MaduraiHorlicks dry and wet sampling - Madurai

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Scheme details with various skusScheme details with various skus

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Scope of Ormita FMCG PromotionsScope of Ormita FMCG Promotions

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SCOPE OF ORMITA

Phase – 1 (Tie-up & Coordination)

•Ormita is the coordinating agency between OMC and your company

•Ormita will coordinate for the location confirmation

•Ormita will provide with the necessary list of locations, hoarding sizes

•Provide the address and TIN numbers of OMC for dispatch of stocks to a single point location

•Stocks will be offloaded by Ormita and verification of stocks in line with the agreed terms with OMC will be taken up and any variation will be intimated.

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SCOPE OF ORMITA

Phase – 2 (Stock verification and Dispatch)

•On confirmation of stocks, the products will be segregated by Team Ormita in line with the list provided by OMC. This will vary from every dealer based on the fuel sales at the outlet and the location preference.

•Packing and printing is taken care by Ormita including customizing the packs with Dealer names and product details within the carton

•Despatch of the products to the retail outlets

•Delivery of the products to the retail outlets accompanied by a Delivery Challan and complete acknowledgement of the same by the Dealer

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SCOPE OF ORMITA

Phase – 3 (Customer Relationship Management)

•On delivery of the stocks, Campaign coordinator of Ormita visits each and every retail outlet•We reconfirm the stocks receipt, verify the scheme details and meet the Dealer•Confirmation of Hoarding at the retail outlet and proper display of the same in line with the campaign requirement•Meet customers, take their feedback on the campaign, on the sponsor and their inputs if any•Record customer statements•Submit a consolidated report to the Oil Marketing company and Sponsor

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