Badger Meter Water Utility Solutions 2014 Public Relations Media Coverage Report
Total Reach
91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage
Results
BEACON AMA launch PR resulted in:
16 trade media articles placed as a result of launch release and initial pitching including coverage in industry leading trade publications, by-lined articles and technology features
57+ news stories generated during January and February 2014 (per mid-year Meltwater report, including financial news mentions as well)
Public relations launch efforts contributed to positive marketplace acceptance including strong sales for BEACON AMA Starter Kits and product deployments
Product launch campaign as a whole also received a Gold Award in the MarCom Awards competition, which recognizes outstanding achievement by marketing and communications professionals from around the world
Product launch as a whole also received a BizTimes I.Q. Award for Innovation
Overall, PR efforts resulted in:
130+ approximate and accounted for single media opportunities in print, online and e-newsletters
91,317,793+ approximate and accounted for media impressions as a result of print, online and e-newsletter coverage
Customer inquiries and support for lead generation efforts
2014 Media Coverage
The following represents significant and accounted for media coverage in local, national
and trade media. This list is not all inclusive, but rather provides an overview of the main PR
coverage.
Outlet/Publication Circulation and/or Unique Visitors
Date Headline Media/Notes
Yahoo! Finance 28,620,301 1/29/14 Badger Meter Introduces BEACON Advanced Metering Analytics
Online
The New York Times 285,132 1/29/14 Badger Meter Introduces BEACON Advanced Metering Analytics
Online
The Wall Street Journal
6,706,106 1/29/14 Badger Meter Introduces BEACON Advanced Metering Analytics
Online
Business Wire 398,009 1/29/14 Badger Meter Introduces BEACON Advanced Metering Analytics
Online
Bloomberg 6,163,003 1/29/14 Badger Meter Introduces BEACON Advanced Metering Analytics
Online
WaterWorld 107,462 1/29/14 Advanced metering software provides end-to-end managed solutions for utilities
Online
Water Efficiency N/A 1/29/14 BEACON AMA featured “In the Latest”
Online
Water Efficiency N/A 1/29/14 BEACON AMA featured in E-Newsletter Product Focus
E-Newsletter
Rural Water (Rural Water Wire)
6,000 1/30/14 Badger Meter Introduces
E-Newsletter
Beacon Advanced Metering Analytics (AMA); New Powerful End-To-End Managed Solution for Water Utilities is ‘Clearly Better’
Water Online
55,162 1/30/14 Badger Meter Introduces Beacon Advanced Metering Analytics (AMA); New Powerful End-To-End Managed Solution for Water Utilities is ‘Clearly Better’
Online
Electric Light & Power/POWERGRID International
54,583 1/30/14 Badger Meter Introduces Advanced Metering Analytics System
Online
Water Efficiency 26,289 January/February Issue
AMI Defines the Three Rs of Water: Recovery, ROI, and Rate Structure
Water/Wastes Processing
3,795 2/11/14 Advanced Metering Analytics for Water Utility Management
Online
WaterWorld 107,462 2/11/14 BEACON AMA Press Conference Highlights
Online
WaterWorld 107,462 2/11/14 BEACON AMA Press Conference Highlights
E-Newsletter
CIO Review N/A 2/11/14 Badger Meter to Run Solution for Utilities
Online
Water & Wastes Digest
60,000 February Issue Meter Source: Smarter metering for Skagit County
Water Efficiency N/A 2/11/14 AMI Integration: Pro and Con
Online
Water & Wastes Digest
17,195 2/13/14 Meter Source: Smarter metering for Skagit County
Online
Water Online 55,162 2/18/14 AMR system Online
delivers outstanding efficiency while improving water conservation in Pacific Northwest
Water Online 55,162 2/18/14 Accurately Measure Low Flows, Streamline Reading Process
E-Newsletter
Milwaukee Business Journal
11,616 2/28/14 Badger Meter’s ‘game changing’ new system
Milwaukee Business Journal
62,863 2/28/14 Badger Meter’s new system links cell phones, monitors to water meters
Online
Water Environment & Technology
32,725 March Issue Evolution of smart metering: suppliers offering broad range of smart metering solutions
WaterWorld 60,002 March Issue Products & Services: Meters and Meter Reading: BEACON AMA featured
WaterWorld 107,462 3/15/14 Products & Services: Meters and Meter Reading: BEACON AMA featured
Online
Water Efficiency 26,289 March/April Issue AMI Integration: Pro and Con
Water Environment & Technology
32,725 April Issue Are you smarter than your water meter?
Water System Operator
30,000 April Issue ACE14 Product Preview: BEACON AMA featured
OpFlow 105,544 April Issue BEACON AMA launch included in Business Briefs
Water Technology 18,657 April Issue Advanced metering infrastructure technology: the future of utility optimization is here.
Water System Operator
30,000 4/1/14 A look at everything water: ACE14 Product Preview: BEACON AMA featured
Online
BizTimes Milwaukee 166,723 4/3/14 BizTimes announces I.Q. Awards for innovation in business
Online, E-Newsletter
Water Online 55,162 4/7/14 Badger Meter Named Platinum Sponsor of AWWA ACE14
Online
Water Efficiency 4/7/17 Badger Meter Named Platinum Sponsor of AWWA ACE14
Online, E-Newsletter
Water Tech Online 21,727 4/8/14 Badger meter now a Platinum Sponsor of ACE14
Online
Water Efficiency N/A 4/8/14 Badger Meter Named Platinum Sponsor of AWWA ACE14
E-Newsletter
Water Efficiency N/A 4/9/14 Managing AMI Data
Online
BizTimes Milwaukee 166,723 4/10/14 BizTimes announces I.Q. Awards for innovation in business
Online, E-Newsletter
Water Online 55,162 4/11/14 Two-Way Fixed Network Helps Texas Community Become “City of the Future”
Online
Water Tech Online 21,727 4/14/14 Advanced metering infrastructure technology: the future of utility optimization is here.
Online
Milwaukee Business Journal
62,863 4/25/14 Badger Meter banks on water conservation software program, but migration may be slow, Meeusen says
Online
BizTimes Milwaukee 166,723 4/28/14 Badger Meter boosts Rotary support of global water projects
Online, Newsletter
Water Efficiency N/A 4/29/14 Badger meter BEACON Advanced Metering Analytics Wins BizTimes I.Q. Award for Innovation
Online
Water Tech Online 21,727 4/30/14 Badger Meter wins award for innovation
Online
Water Efficiency 26,289 May Issue Managing AMI Data
Municipal Sewer & Water
36,035 May Issue A Look at Everything Water: ACE14 Product Preview: BEACON AMA featured
WaterWorld 60,002 May Issue Wingo Water & Sewer: First to Install Fixed Network System in Kentucky
Water & Wastes Digest
17,195 5/1/14 Badger Meter Technology Wins Innovation Award
Online
BizTimes Milwaukee 166,723 5/12/14 Badger Meter/BEACON AMA BizTimes I.Q. Award Feature
Online
BizTimes Milwaukee 14,653 5/12/14 Badger Meter/BEACON AMA BizTimes I.Q. Award Feature
Water Utility Infrastructure Management
20,000 5/27/14 AWWA’s annual conference reflects industry commitment
Online, Badger Meter included as platinum sponsor
Water Efficiency N/A 5/28/14 5 Major Steps to a Successful AMI Project
Online
Water Tech Online 21,727 6/18/14 Badger Meter reaches channel partner agreement with Watertech of America
Online
Milwaukee Business Journal
62,863 6/18/14 Watertech of America enters business partnership with Badger Meter
Online
Municipal Sewer and Water
36,035 June Issue Product Focus: E-Series featured
Water System Operator
72,052 June Issue Technology Deep Dive: Analytics Made Easier
Water Efficiency 26,289 June Issue 5 Major Steps to a Successful AMI Project
OpFlow 105,544 June Issue Business Briefs: Badger Meter announced BEACON AMA received IQ Award
Water System Operator/Treatment Plant Operator
100,025 6/1/14 Technology Deep Dive: Analytics Made Easier
Online
Water Tech Online 21,727 6/4/14 Municipal Insider: Advanced metering infrastructure technology
Online, E-Newsletter
Yahoo! Finance 28,620,301 6/9/14 BEACON Advanced Metering Analytics Receives Positive Feedback from Utilities Across the U.S.
Online
The New York Times 285,132 6/9/14
BEACON Advanced Metering Analytics Receives Positive Feedback from Utilities Across the U.S.
Online
The Wall Street Journal
6,706,106 6/9/14 BEACON Advanced Metering Analytics Receives Positive Feedback from Utilities Across the U.S.
Online
Business Wire 398,009 6/9/14 BEACON Advanced Metering Analytics
Online
Receives Positive Feedback from Utilities Across the U.S.
Bloomberg 6,163,003 6/9/14 BEACON Advanced Metering Analytics Receives Positive Feedback from Utilities Across the U.S.
Online
BizTimes Milwaukee 166,723 6/17/14 Badger Meter and Watertech form partnership ahead of Water Summit
Online, E-Newsletter
Water & Wastes Digest
17,195 6/18/14 Badger Meter, Watertech announce channel partnership
Online
Water Efficiency N/A 6/20/14 Badger Meter and Watertech of America Announce Channel Partner Agreement
Online, E-Newsletter
Water Council Blog N/A 6/23/14 Water Summit 2014 Makes a Big Splash – Badger Meter/Watertech of America partnership announced
Online
WaterWorld 107,462 6/24/14 ACE14: What you may have missed – Wingo Sewer & Water: First to Install Fixed Network System in Kentucky
Online/E-Newsletter
WaterWorld 107,462 6/26/14 Badger Meter, Watertech announce channel partner agreement
Online
Water Utility Infrastructure Management
20,000 July/August Issue Water Technology Recap (ACE14): BEACON AMA featured
Water Efficiency 26,289 July/August Issue AMI/AMR Benefits Utilities and Customers
Water Utility Infrastructure Management
N/A 8/5/14 Water Technology Recap (ACE14): BEACON AMA featured
Online
Water Efficiency N/A 7/24/14 AMI/AMR Benefits Utilities and Customers
Online
Water & Wastes Digest
60,000 August Issue Meter Source: New Meters in the Ozarks
Water Technology 18,657 August Issue Badger Meter reaches channel partner agreement with Watertech of America
Water Tech Online 21,727 8/1/14 BEACON Advanced Metering Analytics – Positive Feedback Across the U.S.
Online
Milwaukee Journal Sentinel
2,654,506 8/6/14 Badger Meter app monitors water usage
Online
Milwaukee Journal Sentinel
191,153 8/7/14 Badger Meter app monitors water usage
CBS DFW N/A 8/13/14 Cities Say New Meters Help Residents Monitor Water Usage
TV/Online
Metering International 54,904 8/13/14 Water meter deals: Badger buys distributor
Online
Water & Wastes Digest
17,195 8/22/14 Meter Source: New Meters in the Ozarks
Online
WaterWorld 60,002 September Issue New Products: Meters & Meter Reading: BEACON AMA featured
Utility Intelligence & Infrastructure
N/A 9/24/14 Should you specific solid-state technology in your next meter change out?
Online
Rural Water (Rural Water Wire)
6,000 9/25/14 Product News: New meters and AMR system deliver
Online, E-Newsletter
outstanding revenue savings and improved efficiencies in Ozark Mountain region
Water Utility Infrastructure Management
20,000 October Issue Water Project Showcase: AMI and Cities of the Future (Meadows Place featured)
Print, Online
BizTimes Milwaukee 166,723 10/1/14 Badger Meter’s reporting solution provides important data to utilities
Online
Water Online 55,162 10/3/14 Badger Meter Releases EyeOnWater App Update for BEACON Advanced Metering Analytics Solution
Online
Water Tech Online 21,727 10/7/14 Consumer mobile app
Online
Water & Wastes Digest
17,195 10/8/14 Badger Meter releases app update
Online
Water Efficiency N/A 10/10/14 Badger Meter Releases EyeOnWater App Update for BEACON Advanced Metering Analytics Solution
Onlnie
Metering International 54,904 10/13/14 Water meters – one in four will be smart by 2020 as Europe market hots up
Online, lead story in Metering.com E-Newsletter
Treatment Plant Operator
N/A 10/15/14 EyeOnWater Monitors Customer Use
Online, E-Newsletter (Part of ongoing WEFTEC innovations series)
Smart Grid News 49,120 10/15/14 The biggest challenge to smart water initiatives? Cost (John Fillinger quoted from
Online
Zpryme study)
Rural Water (Rural Water Wire)
6,000 10/16/14 Badger Meter Releases EyeOnWater App Update for BEACON Advanced Metering Analytics Solution
Online, E-Newsletter
Water Utility Infrastructure Management
N/A 10/20/14 Badger Meter releases EyeOnWater app update for BEACON AMA
Online, E-Newsletter
Water Online 55,162 10/23/14 Does your meter reading system pass the disaster preparedness test?
Online
Treatment Plant Operator
N/A 10/27/14 24 most innovative technologies for 2014: EyeOnWater app included
Online, E-Newsletter
Rural Water (Rural Water Wire)
6,000 10/27/14 Product News: Wingo Water & Sewer upgrades to ORION Fixed Network (SE) System from Badger Meter
Online, E-Newsletter
Mukilteo Beacon 34,568 10/29/14 New water meter technology making its way to Mukilteo
Online, Print
Water Online Newsletter
N/A 11/13/14 Will Your Meter Reading System Survive Disaster?
E-Newsletter
Water Online 55,162 11/17/14 Metering Technologies Predicted to Help Utilities Meet Their Water Management Initiatives in 2015 and Beyond
Online
Rural Water (Rural Water Wire)
6,000 11/20/14 Product News: Metering technologies predicted to help utilities meet their water management initiatives in 2015
Online, E-Newsletter
and beyond
WaterWorld 107,462 December Issue How the cloud is revolutionizing the future of water utility management
Water Technology 18,657 December Issue Trends impacting municipalities and customers into 2015
RAMAC Business Quarterly
N/A December Issue Badger Meter keeps innovation flowing in Racine
Water Tech Online 21,727 12/2/14 Q&A Interview with John Filliger
Online
Water Tech Online 21,727 12/2/14 Q&A Interview with John Fillinger
E-Newsletter
Water Online 55,162 12/4/14 4 Key Water Themes for 2015
E-Newsletter, article was lead-in
Water Tech Online 21,727 12/9/14 Trends impacting municipalities and customers into 2015
Online
WaterWorld 107,462 12/19/14 Reaching for the cloud: how web-based software services are revolutionizing water utility management
Online
Selected Media Coverage
The following represents selected media coverage from 2014 in publications including Water Efficiency, WaterWorld, Water & Wastes Digest, Water Environment & Technology, Water Technology, Water Online, Water System Operator, Milwaukee Journal Sentinel, Milwaukee Business Journal and more.
Press Release
For Immediate Release: January 29, 2014 Contact Information: Julie Caan (414) 221-0219 [email protected]
BADGER METER INTRODUCES BEACON ADVANCED METERING ANALYTICS (AMA); NEW POWERFUL END-TO-END MANAGED SOLUTION FOR WATER UTILITIES IS “CLEARLY BETTER”
New solution provides greater visibility to water consumption, reduces technology risks and frees-up utility managers to focus on core competencies
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today introduced its new end-to-end managed solution for utility management, BEACON Advanced
Metering Analytics (AMA). BEACON AMA combines the intuitive BEACON AMA software suite with proven
ORION® Advanced Metering Infrastructure (AMI) technology using fixed and cellular networks to give utilities
greater control, more information and enhanced customer service. With the release of BEACON AMA, Badger
Meter also becomes the first major water meter company to release a cost-effective cellular based solution for
system wide deployment.
“Utility managers across the country have told us that while they are experts at running their water utilities, they
aren’t as comfortable with managing communications network infrastructure, system maintenance or software,
which are continually evolving. BEACON AMA is the perfect solution because Badger Meter does it all. Our
ORION Cellular endpoints, along with fixed network endpoints, minimize the need for costly infrastructure. We
also provide ongoing system maintenance and software support. Equally important, the BEACON AMA software
suite provides the decision-making information utility managers need to understand and monitor their water
operations and improve customer service,” said John Fillinger, director of utility marketing for Badger Meter.
“BEACON AMA is a simple and innovative approach that enables two-way communication virtually anywhere and
gives utilities the information and analytics they need without the time and expense of managing their own fixed
network system. With all of these features and benefits, BEACON AMA is the ‘clearly better’ solution in the market
today,” added Fillinger.
Built around a robust software suite, BEACON AMA can easily import meter data and utilize the information to
improve operations and processes for each specific utility’s needs. The software suite includes a customizable
dashboard, the ability to set unique alert conditions, a consumer engagement website and smartphone/tablet app
so customers can view their water usage activity, a secure hosted platform, and integration into current utility
business systems. Water utility managers can expect faster leak detection, easier revenue management, the
BEA-PR-690-EN-01
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ability to quantify the effects of their water conservation efforts, easier compliance reporting, and an enhanced
customer service experience.
BEACON AMA is built on the time-tested ORION system for interval data capture and two-way communication.
By utilizing the traditional Badger Meter ORION (SE) Fixed Network endpoints and gateways, along with ORION
Cellular endpoints, a fixed network can now be configured to minimize infrastructure requirements and meet the
unique needs of individual utilities. These flexible options allow a utility to apply the BEACON AMA managed
solution to all services, or to immediately get started with more critical commercial or industrial customers.
BEACON AMA is available exclusively through a managed service designed to minimize costs for deploying and
maintaining the system. This allows utilities to focus their resources on directly managing their water delivery
systems. BEACON AMA comes with the hosted BEACON AMA software suite with regular updates, fixed network
and/or cellular endpoints and long term support and maintenance – all for an affordable one-time activation fee
and a monthly per endpoint fee. The BEACON AMA managed upgrade program is designed to keep utilities in
step with the latest technology advancements. Since there is no need for owned infrastructure, BEACON AMA
pilot programs with ORION Cellular endpoints can be implemented quickly.
To help utilities get the most out of a BEACON AMA system, Badger Meter also offers a comprehensive water
meter product line for residential, commercial and fire service applications that are all compatible with BEACON
AMA. All water meters from Badger Meter are also NSF-compliant and are available in a range of functionalities,
materials and sizes.
BEACON Advanced Metering Analytics is just one more way Badger Meter is Making Water Visible® to utilities
and their customers. To learn more, visit www.badgermeter.com/BEACONAMA, call 800-656-3837 or contact
your local sales representative.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities and
commercial and industrial customers worldwide. Measuring water, oil, chemicals, and other fluids, Badger Meter
products are known for accuracy, long-lasting durability and for providing valuable and timely measurement data.
For more information, visit www.badgermeter.com.
###
Press Release
For Immediate Release: April 7, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
BADGER METER NAMED PLATINUM SPONSOR OF AWWA ACE14 Second consecutive year as Platinum Sponsor of world’s premier event for water professionals; will host a complimentary technology webinar leading up to conference
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today announced it will be the Platinum Sponsor of the American Water Works Association (AWWA)
Annual Conference and Exposition (ACE14), which will take place in Boston, Mass., June 8-12. A member of
AWWA since 1929, Badger Meter values the organization’s critical role as a resource, advocate and connecting
force in the world water community. Badger Meter was the conference’s inaugural Platinum Sponsor in 2013.
“We are proud to be the Platinum Sponsor of this premier industry event for the second consecutive year,” said
Richard A. Meeusen, chairman, president and chief executive officer of Badger Meter. “We appreciate AWWA’s
guidance and support of our entire industry, whether in our own business as we engineer new products and
technologies, or in the field as our utility customers work to safely and efficiently deliver water. ACE14 brings
everything full circle for the advancement and preservation of our Earth’s most precious resource.”
The 133rd
annual conference’s theme is “Uniting the World of Water,” with a focus on offering the best solutions to
meet the changing needs of the global water community. Attendees can look forward to hands-on learning
sessions, sharing of knowledge and best practices, networking opportunities and the chance to experience new
technologies and innovative products firsthand.
Badger Meter and AWWA Host Technology Webinar Leading up to ACE14
In addition to sponsoring ACE14, Badger Meter has partnered with the AWWA to offer a complimentary webinar
aimed at educating water utilities about the role technology can play in their delivery systems. The webinar, “How
is Technology Changing the Water Utility Industry?” will take place on Tuesday, April 22, 2014, from 12 p.m. – 1
p.m. CDT. Four overall learning objectives will be explored during the webinar. First, the audience will find out
how to evaluate meter technologies – a critical skill in a world of constantly-evolving technology. Next, they will
learn about how accurate meters affect operations, allowing utilities to capture more revenue and conserve water.
Thirdly, attendees will explore new technologies, including advanced metering analytics software and the use of
cellular networks. Finally, they will learn how to integrate technology to improve utility management and maximize
BEA-PR-690-EN-01
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efficiency. Throughout this session, participants will learn from industry peers who have successfully integrated
technologies into their delivery systems, proving that with technology utilities can do more with less.
To learn more about the webinar or to register, please visit: www.badgermeter.com/webinar.aspx.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities and
commercial and industrial customers worldwide. Measuring water, oil, chemicals, and other fluids, Badger Meter
products are known for accuracy, long-lasting durability and for providing valuable and timely measurement data.
For more information, visit www.badgermeter.com.
###
News Release From: Badger Meter, Inc. 4545 W. Brown Deer Road, Milwaukee, Wisconsin 53223 P.O. Box 245036, Milwaukee, Wisconsin 53224-9536
FOR IMMEDIATE RELEASE
For Additional Information Contact:
Dawn O’Neill, 414-371-7276
BEACON ADVANCED METERING ANALYTICS RECEIVES POSITIVE FEEDBACK
FROM UTILITIES ACROSS THE U.S.
Cellular-Based Metering Solution Wins Milwaukee BizTimes I.Q. Award for Innovation
Milwaukee, Wis., June 9, 2014…. Badger Meter, Inc. (NYSE: BMI) a leading global innovator and
manufacturer of flow measurement and control solutions, today reported positive marketplace acceptance
for its innovative new BEACON Advanced Metering Analytics (AMA) solution. With the January 2014
launch of BEACON AMA, Badger Meter became the first major water meter company to release a cost-
effective cellular-based metering solution for system-wide deployment.
Since the introduction of BEACON AMA into the marketplace just over four months ago, the company
reported nearly 50 BEACON AMA Starter Kits have been sold, and over 130 BEACON AMA systems
have been quoted. This update comes in advance of the American Water Works Association (AWWA)
Annual Conference and Exposition (ACE14), which takes place in Boston, Mass., June 8-12. Badger
Meter is a platinum sponsor and exhibitor at ACE 14, the world’s premier event for water professionals.
“As utilities across the country adapt to changing technology, this simple and innovative approach has
been met with great acceptance from our sales force, distributors and customers,” said Richard A.
Meeusen, chairman, president and chief executive officer of Badger Meter. “Initial BEACON AMA
performance in the field is excellent, with test customers experiencing ease of installation and rapid
deployment schedules through our cellular endpoint technology, easier access to information using the
powerful web-based software analytics platform, and greater insight into end-water user consumption.”
The BEACON AMA Starter Kit allows utilities to test their managed solution with 10 ORION®
Cellular
endpoints and access to the complete BEACON AMA system, including its hosted software suite.
Utilizing cloud-based software and the power of ORION Cellular endpoints, utilities can experience the
benefits of BEACON AMA without the need to install servers or gateways.
-more-
Page 2
“Our starter kits are proving to be an effective way for utilities to test BEACON AMA prior to deploying
a complete system. Because of BEACON AMA’s cellular endpoint technology, we are able to implement
fast and easy trials, giving utilities access to powerful decision-making information, without the costs and
infrastructure requirements associated with traditional fixed network systems,” said Meeusen.
Meeusen also added that consumer engagement tools, including the EyeOnWater consumer portal and
smartphone/tablet app, which provide end-water customers with the opportunity to view and manage their
water usage activity, are another positive benefit for conservation-minded utilities.
Badger Meter will exhibit BEACON AMA, along with its complete line of flow measurement and control
products and technologies, at ACE14. The company will exhibit at Booth 1911.
The company also announced it received a BizTimes I.Q. Award for Innovation from Milwaukee
BizTimes Media LLC for BEACON AMA. The I.Q. Awards salute southeastern Wisconsin businesses
for their innovative products, services or processes.
About BEACON AMA
BEACON AMA combines the BEACON AMA hosted software suite with proven ORION
Advanced Metering Infrastructure (AMI) technology using a combination of fixed and cellular endpoints
to give utilities greater control, more information and enhanced customer service. Configured by Badger
Meter for each utility, the managed solution approach includes built-in infrastructure management
services and endpoint upgrades, eliminating maintenance and technology concerns and allowing utilities
to focus their people and resources on core competencies. To learn more about BEACON AMA and the
BEACON AMA Starter Kit, visit: http://www.badgermeter.com/BEACONAMA.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities,
municipalities and commercial and industrial customers worldwide. Measuring water, oil, chemicals, and
other fluids, Badger Meter products are known for accuracy, long-lasting durability and for providing
valuable and timely measurement data. For more information, visit www.badgermeter.com.
Certain statements contained in this News Release, as well as other information provided from time to time
by Badger Meter, Inc. (the “Company”) or its employees, may contain forward looking statements that involve risks
and uncertainties that could cause actual results to differ materially from those in the forward looking statements.
The words “anticipate,” “believe,” “estimate,” “expect,” “think,” “should,” “could” and “objective” or similar
expressions are intended to identify forward looking statements. All such forward looking statements are based on
the Company’s then current views and assumptions and involve risks and uncertainties. Some risks and
uncertainties that could cause actual results to differ materially from those expressed or implied in forward looking
-more-
Page 3
statements include those described in Item 1A of the Company’s Annual Report on Form 10-K for the year ended
December 31, 2012 that include, among other things:
the continued shift in the Company’s business from lower cost, manually read meters toward more
expensive, value-added automatic meter reading (AMR) systems, advanced metering infrastructure (AMI)
systems and advanced metering analytics (AMA) systems that offer more comprehensive solutions to
customers’ metering needs;
the success or failure of newer Company products;
changes in competitive pricing and bids in both the domestic and foreign marketplaces, and particularly in
continued intense price competition on government bid contracts for lower cost, manually read meters;
the actions (or lack thereof) of the Company’s competitors;
changes in the Company’s relationships with its alliance partners, primarily its alliance partners that
provide radio solutions, and particularly those that sell products that do or may compete with the
Company’s products;
changes in the general health of the United States and foreign economies, including to some extent such
things as the length and severity of global economic downturns, the ability of municipal water utility
customers to authorize and finance purchases of the Company’s products, the Company’s ability to obtain
financing, housing starts in the United States, and overall industrial activity; unusual weather and other
natural phenomena, including related economic and other ancillary effects of any such events;
the timing and impact of government programs to stimulate national and global economies;
changes in the cost and/or availability of needed raw materials and parts, such as volatility in the cost of
brass castings as a result of fluctuations in commodity prices, particularly for copper and scrap metal at
the supplier level, foreign-sourced electronic components as a result of currency exchange fluctuations
and/or lead times, and plastic resin as a result of changes in petroleum and natural gas prices;
the Company’s expanded role as a prime contractor for providing complete connectivity systems to
governmental entities, which brings with it added risks, including but not limited to, the Company’s
responsibility for subcontractor performance, additional costs and expenses if the Company and its
subcontractors fail to meet the timetable agreed to with the governmental entity, and the Company’s
expanded warranty and performance obligations;
the Company’s ability to successfully integrate acquired businesses or products;
changes in foreign economic conditions, particularly currency fluctuations in the United States dollar, the
Euro and the Mexican peso;
the loss of certain single-source suppliers; and
changes in laws and regulations, particularly laws dealing with the use of lead (which can be used in the
manufacture of certain meters incorporating brass housings) and the United States Federal
Communications Commission rules affecting the use and/or licensing of radio frequencies necessary for
radio products.
All of these factors are beyond the Company’s control to varying degrees. Shareholders, potential
investors and other readers are urged to consider these factors carefully in evaluating the forward looking
statements contained in this News Release and are cautioned not to place undue reliance on such forward looking
statements. The forward looking statements made in this document are made only as of the date of this document
and the Company assumes no obligation, and disclaims any obligation, to update any such forward looking
statements to reflect subsequent events or circumstances.
Badger Meter company news is available
24 hours a day, on-line at: http://www.badgermeter.com.
# # #
Press Release
For Immediate Release: June 17, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
BADGER METER AND WATERTECH OF AMERICA ANNOUNCE CHANNEL PARTNER AGREEMENT Milwaukee Water Council members join forces to serve customers in industrial and commercial markets with innovative water management programs
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, today announced it has entered into a channel partner agreement with Watertech of America.
Watertech of America is a Greenfield, Wis., based total system management provider with chemical and
equipment expertise for the treatment of water and wastewater in industrial and commercial markets. Through the
strategic partnership, Watertech will recommend Badger Meter Flow Instrumentation products to its existing
customers in energy, food & beverage, healthcare, commercial/institutional and medium industry.
Both companies are members of The Water Council, which includes a network of more than 150 water technology
companies working together to succeed in the world water marketplace. Badger Meter is a founding company and
Watertech has held membership since the organization’s inception in 2007. Based in Milwaukee, Wis., The Water
Council is the only organization of its kind in the United States and, through its confluence of expertise and
resources, is establishing the region as a World Water Hub for research, economic development and education.
“This channel partner agreement is significant not only because Watertech of America will be recommending
Badger Meter products, but also because it demonstrates the power of Water Council companies working
together and supporting one another,” said Richard A. Meeusen, chairman, president and chief executive officer
of Badger Meter, and co-chair of The Water Council. “For both of our companies, conservation is the ultimate
priority. Badger Meter helps companies and municipalities to conserve water through monitoring and measuring,
while Watertech offers innovative water management programs built to maintain more efficient systems that use
less water, less chemicals, and ultimately, less energy.”
Continued Meeusen, “We are excited to work with Watertech to strengthen its business, optimize its customers’
operations and amplify the positive outcomes of Water Council companies working together for the benefit of all.”
Badger Meter is a leader in both mechanical and electrical flow metering technologies, offering one of the
broadest flow control and measurement portfolios in the industry – including eight out of the ten major flow
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meter technologies. This knowledge base, coupled with Watertech’s team of experts that includes an average of
22 years of water treatment experience per person, provides a powerful network of support backed by over 130
combined years in the industry.
“We look forward to integrating Badger Meter technologies to better control our customers’ systems through more
accurate collection and transmission of water usage data,” said Joseph Russell, president of Watertech of
America. “This partnership was a natural fit. Both Watertech and Badger Meter are based in southeastern
Wisconsin, are passionate Water Council members and perhaps most importantly, are committed to finding
practical solutions that spur business growth while preserving the world’s most precious resource.”
Badger Meter joins Watertech of America’s network of suppliers in water and wastewater, serving Wisconsin,
Minnesota, Iowa and northern Illinois. To learn more, visit: http://www.watertechusa.com/.
This announcement comes in advance of The Water Council’s Water Summit 2014, taking pace at the Hilton
Milwaukee City Center June 18 – 19. Building on the momentum from past Summits, this year’s focus – “Thriving
in the Global Water Economy” – continues to be targeted on creating a channel for water professionals to share
ideas, provide unique networking opportunities and discuss global water issues and innovative solutions to
advance the future of water technology. To learn more about Water Summit 2014, visit:
http://www.thewatercouncil.com/watersummit/.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities and
commercial and industrial customers worldwide. Measuring water, oil, chemicals, and other fluids, Badger Meter
products are known for accuracy, long-lasting durability and for providing valuable and timely measurement data.
For more information, visit www.badgermeter.com.
About Watertech of America
Located in Greenfield, Wis., Watertech of America combines total system management with chemical and
equipment expertise for the treatment of water and wastewater for the industrial and commercial
markets. For more information, visit: http://www.watertechusa.com/.
About The Water Council
The Water Council works to align the regional fresh water research community and water-related industries to
establish the Milwaukee region as the World Water Hub for research, education and economic development. For
more information, visit www.thewatercouncil.com.
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Press Release
For Immediate Release: September 30, 2014 Contact Information: Julie Caan 414-221-0219 [email protected]
Badger Meter Releases EyeOnWater App Update for BEACON Advanced Metering Analytics Solution Consumer mobile app connects utilities and end-water users, enabling them to monitor usage and conserve resources
MILWAUKEE – Badger Meter, a leading global innovator and manufacturer of flow measurement and control
solutions, has released an update for its EyeOnWater consumer mobile app. The app, available for customers of
water utilities that have implemented the BEACON Advanced Metering Analytics (AMA) solution, gives
consumers direct access to their water consumption data and provides tools to help them manage their water
use.
Available in the App Store, EyeOnWater is optimized for iPhone® use, and an Android™ release is under
development. Additionally, EyeOnWater is available as a web-based consumer portal for desktop applications.
“EyeOnWater goes beyond traditional monthly statements to connect utilities and their customers like never
before,” said John Fillinger, director of utility marketing for Badger Meter. “Literally putting water usage data in the
palm of consumers’ hands, EyeOnWater has the ability to help promote changes in water consumption – saving
money and precious resources.”
Water management features available through the app include graphics showing recent usage, with a comparison
against average usage; usage trends; detailed charting of historical usage; a leak alert function; and
recommendations to conserve water, with the ability to set up a customized profile to receive personalized tips
and access to a savings calculator.
Available exclusively through the BEACON AMA managed solution, EyeOnWater works in tandem with the
system’s mission to deliver a simple, yet powerful approach for improved decision-making capabilities.
“The utilities we partner with want to improve their customer service, just as much as their customers want to be
better stewards of their water use. Consumers are used to accessing a wide variety of information on demand via
their smartphone. Now, through EyeOnWater, they can receive proactive communications from their water
provider as well. Whether seeking a better understanding of how and when water is used, measuring
-more-
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effects of conservation efforts, or quickly identifying leaks, knowledge is power, and EyeOnWater provides
consumers with a platform to more consciously understand and manage their water use,” said Fillinger.
Utilities interested in learning more about the EyeOnWater mobile and/or desktop application available through
BEACON AMA can contact a member of the Badger Meter sales team or an authorized distributor to receive a
demonstration. To locate the Badger Meter distributor or manufacturer’s representative nearest you, please visit
the Badger Meter website.
About BEACON AMA
BEACON AMA combines the BEACON AMA hosted software suite with proven ORION® Advanced Metering
Infrastructure (AMI) technology using a combination of fixed and cellular endpoints to give utilities greater control,
more information and enhanced customer service. Configured by Badger Meter for each utility, the managed
solution approach includes built-in infrastructure management services and endpoint upgrades, eliminating
maintenance and technology concerns and allowing utilities to focus their people and resources on core
competencies. To learn more about BEACON AMA and the BEACON AMA Starter Kit, visit:
http://www.badgermeter.com/BEACONAMA.
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities, municipalities and
commercial and industrial customers worldwide. Measuring water, oil, chemicals, and other fluids, Badger Meter
products are known for accuracy, long-lasting durability and for providing valuable and timely measurement data.
For more information, visit www.badgermeter.com.
###
MEDIA ADVISORY
Metering Technologies Expected to Shape 2015 Badger Meter experts can provide insights on metering technologies predicted to help utilities meet
their water management initiatives in 2015 – and beyond TO: Editors DATE: November 6, 2014 WHAT: When considering the current state of the water and wastewater industry, water metering
is an important part of the conversation. As we look back on 2014, a year that saw
many new innovations and advancements in the water and wastewater industry, Badger
Meter experts are available as a resource to discuss the water metering technologies
predicted to help utilities meet their water management initiatives in 2015 – and beyond.
Four key water themes predicted to shape 2015:
Cellular Metering Solutions: In 2014, Badger Meter became the first major water
meter manufacturer to release a cellular-based metering solution for system-wide
deployment with the introduction of its BEACON Advanced Metering Analytics
(AMA) managed solution. As utilities across the country adapt to changing
technology, the ORION® two-way cellular endpoint offered with BEACON AMA has
been met with positive acceptance. A recent IHS Technology report (“Water Meters
Report – 2014”) echoes this sentiment in forecasting that cellular-enabled water
meter shipments are predicted to grow rapidly in North America as utilities look to
minimize capital investments when installing a smart water network.
With cost for implementation a top concern, more utilities will continue exploring new
cellular technology in 2015. As your publication covers this topic, Badger Meter can
comment on the many benefits of cellular, including faster network deployment
through use of existing networks, as well as 24/7 access to metering data (cellular
networks are typically the first to be restored in the event of an emergency).
Managed Systems & Analytics: In a newly released study conducted by Zpryme
and the Smart Water Summit (“2014 U.S. Smart Water Utility Report”) surveying 75
utilities across the United States, it was found that the most important technologies
for smart water systems include smart meters (76%), data and analytics (69%) and
meter data management systems (55%). As evidenced by this study, utilities
continue to adopt automatic and advanced metering infrastructure (AMI) technology
and, as they do, they are increasingly looking to third party providers to help them
do it. Enter the managed system approach.
Seeing the need for improved customer service, increased analytics reporting and
more efficient operations, utilities are more and more turning to end-to-end,
managed systems, such as BEACON AMA, to help meet their needs. Features of
this approach include built-in infrastructure management services, technology
upgrades and hosted cloud-based software suites, plus built-in customer service
tools. Another appealing feature? Vendor managed software and analytics solutions,
which will help address those utilities who acknowledged in the Zpryme study that,
while they realize they have technology skills gaps in their workforce, they do not
have plans to hire technology staff in the next year. A leader in managed system
technology, Badger Meter can comment on the differences between managed and
more traditional AMI systems, as well as serve as a resource on the factors that will
influence the rate of adoption for meter data management systems in the coming
years.
Proactive Consumer Communications: Encouraged by an increased focus on
customer service and more efficient use of resources, customer engagement
websites and smartphone/tablet apps came into play in 2014.
In today’s increasingly on-demand world where consumers are used to tracking
virtually every aspect of their lives, water usage data available at the click of a
button has proven to be very appealing for customer-focused utilities looking to save
money and resources. In January 2014, it was estimated that 58% of American
adults owned a smartphone – and over 86% of the time spent on smartphones is
being spent on mobile apps. Seeing an opportunity to proactively communicate with
customers beyond monthly statements, utilities are expected to further explore these
platforms, such as the EyeOnWater app/portal offered by Badger Meter, in 2015.
This trend is also supported by the same Zpryme study, which found that 40% of its
respondents have plans in the works for developing apps for both residential and
commercial customers.
Metering Matters: While the media, and even the general public, continue to
discuss advancements in AMR/AMI/AMA technology, it can be easy to lose sight of
perhaps the most important reporting tool of them all: the meter. As was reported in
2014, some utilities, even those in drought-stricken areas, either do not meter or
have very dated equipment – making new metering installations and upgrades a
heightened focus for 2015, especially for those utilities looking to install smart meter
networks.
And, just as metering software and infrastructure has evolved over the past several
years, so has the meter. Badger Meter remains committed to expanding its
innovative metering technology offerings, including comprehensive products for
residential, commercial and fire service applications. As part of this discussion, the
company can serve as a resource on a variety of metering technologies and
applications including solid-state metering; high frequency sound wave measuring
technology offered by ultrasonic metering; electromagnetic flow metering
advancements; or cost-effective, yet reliable meters utilizing nutating disc
technology.
WHO: As your publication explores metering technology advancements expected to shape 2015,
John Fillinger, director of utility marketing, and Kristie Anderson, product marketing manager,
at Badger Meter can serve as resources on key trends and innovations that will influence the
year ahead.
CONTACT: For additional information or to set-up an interview with Badger Meter, please contact
Julie Caan at Vollrath Associates PR at 414-221-0219 or at [email protected].
About Badger Meter
An innovator in flow measurement and control products, Badger Meter serves water utilities,
municipalities, and commercial and industrial customers worldwide. Measuring water, oil, chemicals,
and other fluids, Badger Meter products are known for accuracy, long-lasting durability and for providing
valuable and timely measurement data. For more information, visit www.badgermeter.com.
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