© 2014 BA Convention
BA as a Design Thinker
By Prof Dr Pradeep Pendse Dean IT/e-Business/Business Design WeSchool
© 2014 BA Convention 2
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Business Analysis – what’s new?
• Local Outcomes Business Outcomes
• Application focus Enterprise focus
• Fixed Structures Agile & Collaborative Models
• Automation Transformation
• Low Dependence Mission Critical
• Technology Focus Human focus
• Meeting Requirements Solutions to Business Problems
• Business Goals Business and User Experience Goals
• Service Provider Business Partner
• Solutions Innovation
Then Now ?
2 By Dr Pradeep Pendse
© 2014 BA Convention 3
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Effect on BAs role
• Managing Reqts Managing Expectations
• Gathering Multi-sensing
• Gathering & Doc Analysis
• Analysis Solutioning
• Solutioning Innovating
Then Now
3 By Dr Pradeep Pendse
© 2014 BA Convention 4
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Value of Design to the Enterprise
Design is the about discovering
• which attributes prospective purchasers would value
• a product configuration capable of embodying them
• And the right price
Design, in the commercial context is
identifying conditions which will create value
– Prof Bruce Archer
© 2014 BA Convention 5
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Views about Design
Design & Art Makes things Useable
Signifies Values Conveys Meaning
Design as a Creative Problem Solving Process
Design Classics
By Dr Pradeep Pendse
© 2014 BA Convention 6
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The 4 Ps of Innovation
Product Process
Position
Paradigm
© 2014 BA Convention 7
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Understand Needs
Gathering and Analysis/Modelling are iterative – Also study Context
Gathering
Multi Sensing &
Shaping Requirements
and Expectations
Understanding
the Context
and
the Big Picture
Analysis
Insights
Visualisation
7 Framework by Dr Pradeep Pendse
© 2014 BA Convention 8
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Research, Observe-in-Context
© 2014 BA Convention 9
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Think Visually
© 2014 BA Convention 10
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Think Holistically : Multiple Perspectives
• Customer Experience Perspective – Journey Maps, Touchpoints
• Process/ Workflows – – Data flows, BPMN, Activity
Diagrams, Flowcharts
• Information Needs – – CSF/KPIs, – Info Required for Decisions
• Process Structure – Object/ Class Diagrams – Decision Tables – Business Rules Diagrams
• Dynamic Process Behaviour – Ethnography/ Observation – Objects and Events – States and Transitions
• User View
– Personas
– Use Case /HCI/Usability
• Enterprise
– Business/ Orgn Metaphors
– Enterprise Architectural Views – Zachmann etc
– Technology Strategy & Choice
• Innovation Perspective
• Transition Perspective
• Compliance
• Security and Quality View
© 2014 BA Convention 11
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Fail Early, Fail often
© 2014 BA Convention 12
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Challenging Business Rules
Student Faculty
Mentors
Teaches
Guides Project 0..10
20..60
0..5
Why Should Faculty Mentor only 5 ?
Pen (1)
Cap (1) Body (1)
Refill (1) Shell (1)
Why Should a Pen have 1 Refill ?
Challenging a Business Rule leads to Innovation
Process Innovation Product Innovation
12 Dr Pradeep Pendse
© 2014 BA Convention 13
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Metaphors , Abstract & Architectural Thinking
13 Dr Pradeep Pendse
© 2014 BA Convention 14
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BA as a Design thinker
– About Creation
– co-Creation
– Multidisciplinary
– Idealize
– Comfort in ambiguity
– Empathy
– Focus on Needs
– Multi-sense
– Be Creative
– Observe Deeply
– Think Critically
– Think Holistically
– Think Visually
– Think Abstract
– Abductive Thinking
– Experiment
– Be Hands-On
– Communicate
Compiled by Dr Pradeep Pendse
© 2014 BA Convention
Learn more. www.baconvention.com
Thank You!