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Page 1: B2B Content Marketing Show - Learnings from Content Marketing World

TalkshowWhat’s next in B2BContent Marketing?

27 sept 2013

Page 2: B2B Content Marketing Show - Learnings from Content Marketing World

Reeds 93% van de B2B bedrijven doet iets aan Content Marketing

Content Marketing InstituteNorth America Research 2013

Page 3: B2B Content Marketing Show - Learnings from Content Marketing World

En 58% geeft komendjaar meer uit aanContent Marketing

Content Marketing InstituteNorth America Research 2013

Page 4: B2B Content Marketing Show - Learnings from Content Marketing World

Echter 44% heeft geenContent Marketingstrategie

Content Marketing InstituteNorth America Research 2013

Page 5: B2B Content Marketing Show - Learnings from Content Marketing World

Financieel Fiteerste hulp bijFinanciële gezondheid

Page 6: B2B Content Marketing Show - Learnings from Content Marketing World

Content MatrixWie heeft behoefte aan welke informatie?

Directie

Management

Gebruiker

IDEE ORIENTATIE KEUZE

Page 7: B2B Content Marketing Show - Learnings from Content Marketing World

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