Avoiding Stale Sites
John LazosCascade Server Engineer
#csuc13 @hannon_hill
Content Review Strategies in Cascade Server
About Me
Cascade Server Engineer since December 2012
Prior Experience:● BS Computer Science (Rensselaer
Polytechnic Institute)
● 3+ years Software Engineering Consultant
● Meteor 4.0: National Student Clearinghouse
#csuc13 @hannon_hill
In This Hour
● Intro to Stale Content● Content Review in Industry
○ Government○ Higher Ed
#csuc13 @hannon_hill
• Review Strategies Summary
• Stale Content in Cascadeo Walkthrougho Feature Roadmap
#csuc13 @hannon_hill
Intro to Stale Content:“House of Horrors”
THIS SLIDE COMING SOON!
http://www2.warnerbros.com/spacejam/movie/jam.htm
“By using CNN.com, you agree to comply with all of the terms and conditions hereof.”
Detrimental Impacts
● Marketing brand image● Information accuracy
○ Event calendar○ Contact info
● Legal compliance○ Terms of service○ Privacy policies
● Search engine optimization (SEO)○ “Low quality” content○ Search engine algorithm updates
#csuc13 @hannon_hill
#csuc13 @hannon_hill
Content Review in Industry
In Higher Ed
● Content by semester, academic year● Multiple content tiers
○ School○ Department○ Class○ Student Organization
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In Higher Ed
Needing review:●Academic calendars
•Course schedules
•Assignments•Cafeteria menus
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Imperial College of London
From Maintaining the Currency of Web Content:
●Objectives○ High visitor interest and retention○ Consistency with College, department
priorities○ Consistent course information between
departments○ Protection from legal action
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Imperial College of London
● Content Manager○ Responsible for specific sites or content○ Approves content before publication○ Monitors site traffic (site use and popularity)○ Accepts feedback from visitors○ Monitors for stale content
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Imperial College of London
● Review schedule○ Review date-sensitive information daily○ Review every 3 months:
■ 10 most popular pages■ “All web pages that could form a
contractual relationship for Imperial College”
○ Review every 6 months:■ 50 most popular pages
○ Conduct complete review every year
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WEATHER ALERT: The campus will be closed Monday, January 31 due to the impending snowstorm.
Imperial College of London
●Faculty should review sites and report issues to content manager
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In Government
Needing review:●Policies and procedures●Forms●Meeting notes●Online services
Federal regulations:●National Archives
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National Archives Guidelines
From NARA Guidance on Managing Web Records:
●Identify website○ Publication repository○ Limited communication tool
■ e.g. contact form○ Query-based information access○ On-demand services
■ e.g. public forum
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National Archives Guidelines
● Perform risk assessmentHow difficult is it to maintain:
○ Reliability■ completeness, accuracy of content
○ Authenticity■ written by subject matter expert
○ Integrity■ audited, unaltered without approval
○ Usability■ accessibility and communicability
#csuc13 @hannon_hill
National Archives Guidelines
● Mitigate risk○ Establish content review process(es)○ Train staff○ Put new and existing content under review
process
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#csuc13 @hannon_hill
Review Strategies Summary
What To Review
● Accuracy of information○ Text○ Dates○ Links○ Images
● Audit logs● Presentation, usability● Search engine optimization
○ Freshness of content○ Suspicious SEO practices
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Periodic Content Reviews
● Set review frequency based on:○ Content importance/popularity○ Date-sensitivity of content
● Mark “Reviewed Date” on website
● “Event-driven” content reviews
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Content Ownership
An Owner is: ●Responsible for reviewing and
maintaining content●Point of contact for content●An individual or group
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Archiving Old Content
Preserve outdated content for historical reference
Consider:●When content should be archived●When old archived content can be
removed
#csuc13 @hannon_hill
#csuc13 @hannon_hill
Stale Content in Cascade
Feature Roadmap
● 7.4, 7.6 (current)○ Overview chart○ Date threshold
filter○ Actions
■ Notify by Email■ Schedule
Review Date
#csuc13 @hannon_hill
● In Development○ Content ownership○ Export CSV and other formats
● Planned○ Advanced filtering
■ Path, folder○ Exclude content
References
Maintaining the Currency of Web Content
● http://www3.imperial.ac.uk/webguide/strategyandpolicies/policiesandstandards/maintainingthecurrencyofwebcontent
NARA Guidance on Managing Web Records
● http://www.archives.gov/records-mgmt/pdf/managing-web-records-index.pdf#csuc13 @hannon_hill
References
HowTo.gov: Keep Content Current● http://www.howto.gov/web-content/manage/keep-
content-current
Space Jam movie site● http://www2.warnerbros.com/spacejam/movie/ja
m.htm
CNN Terms of Service● http://www.cnn.com/interactive_legal.html#csuc13 @hannon_hill
References
Google Panda + Penguin● http://googlewebmastercentral.blogspot.com/2011/
05/more-guidance-on-building-high-quality.html● https://support.google.com/webmasters/answer/35
769?hl=en#3
Google Privacy Policy● https://www.google.com/intl/en/policies/privacy/
RPI 2013 Academic Calendar● http://www.rpi.edu/academics/calendar/#csuc13 @hannon_hill