Brandon Ly
FATTY FOODS
FRATTYDUDES
&
Tuesday, November 13, 12
How might we get frat guys to eat better late at night?
Q:
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:1) Stanford’s fraternity students are pushing their work to late at night...
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:
...Which leads to late-night snacking
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:
2) They want foods that are energizing and nutritious,
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:but their house fridges look like this: unorganized and filled with fatty foods
Tuesday, November 13, 12
3 OBSERVATIONS + INSIGHTS:3) The fridge has healthy options, but they just gravitate to whatever’s quick and easily accessible (junk food).
Tuesday, November 13, 12
How might we get frat guys to..replace unhealthy late-night snacks with nutritious and energizing ones?
(a revised question:)
Tuesday, November 13, 12
What are some(ridiculously simple)solutions that we can implement right away?
Q:
Tuesday, November 13, 12
STEP 1:Brainstorm
Tuesday, November 13, 12
Very effective in avoiding unhealthy snackage
No
way
. We
can’
t ge
t fr
at g
uys
to d
o th
is
Not very effective in avoiding unhealthy snackage
We can get frat guys to do this
STEP 1:Brainstorm
Tuesday, November 13, 12
Very effective in avoiding unhealthy snackage
No
way
. We
can’
t ge
t fr
at g
uys
to d
o th
is
Not very effective in avoiding unhealthy snackage
We can get frat guys to do this
Dude throws away all high carb snacks
in the house
Dude watches video about obesity
Dude becomes Dining Associate
to shop for healthy house food
Dude prepares smoothies during
the day (anticipating night work)
Dude goes for a gym break instead of a snack break
Student becomes chef for the house to prepare snacks
Dude schedules only two snack breaks of
5 minutes for the night
Dude turns off power to the
coffeemaker’s outlet
Dude videotapes eating habits for self-evaluation
Dudes prepare snack packs
Freezer of high-sodium meals locks
after midnight
Dude puts sticky note reminders of
healthy alternatives above desk
Dude clears pantry each weekend
Replace all potato chips with sweet
potato/veggie chips
Dude moves out of dorm to one without open
kitchen
Dude requests prepared low-carb snacks from house
chef
Dude puts bowl of fruit and oatmeal
near desk
Dude keeps a daily log of
caloric intake
Dude grabs a bowl of fruit and goes to the
library to work instead
“Fridge for Dudes:” separate fridge into
healthy and unhealthy sections
Tuesday, November 13, 12
Very effective in avoiding unhealthy snackage
No
way
. We
can’
t ge
t fr
at g
uys
to d
o th
is
Not very effective in avoiding unhealthy snackage
We can get frat guys to do this
Dude throws away all high carb snacks
in the house
Dude watches video about obesity
Dude becomes Dining Associate
to shop for healthy house food
Dude prepares smoothies during
the day (anticipating night work)
Dude goes for a gym break instead of a snack break
Student becomes chef for the house to prepare snacks
Dude schedules only two snack breaks of
5 minutes for the night
Dude turns off power to the
coffeemaker’s outlet
Dude videotapes eating habits for self-evaluation
Dudes prepare snack packs
Freezer of high-sodium meals locks
after midnight
Dude puts sticky note reminders of
healthy alternatives above desk
Dude clears pantry each weekend
Replace all potato chips with sweet
potato/veggie chips
Dude moves out of dorm to one without open
kitchen
Dude requests prepared low-carb snacks from house
chef
Dude puts bowl of fruit and oatmeal
near desk
Dude keeps a daily log of
caloric intake
Dude grabs a bowl of fruit and goes to the
library to work instead
“Fridge for Dudes:” separate fridge into
healthy and unhealthy sections
STEP 2:Choose the most effective solution that requires the least work from the target group.
Tuesday, November 13, 12
Very effective in avoiding unhealthy snackage
No
way
. We
can’
t ge
t fr
at g
uys
to d
o th
is
Not very effective in avoiding unhealthy snackage
We can get frat guys to do this
Dude throws away all high carb snacks
in the house
Dude watches video about obesity
Dude becomes Dining Associate
to shop for healthy house food
Dude prepares smoothies during
the day (anticipating night work)
Dude goes for a gym break instead of a snack break
Student becomes chef for the house to prepare snacks
Dude schedules only two snack breaks of
5 minutes for the night
Dude turns off power to the
coffeemaker’s outlet
Dude videotapes eating habits for self-evaluation
Dudes prepare snack packs
Freezer of high-sodium meals locks
after midnight
Dude puts sticky note reminders of
healthy alternatives above desk
Dude clears pantry each weekend
Replace all potato chips with sweet
potato/veggie chips
Dude moves out of dorm to one without open
kitchen
Dude requests prepared low-carb snacks from house
chef
Dude puts bowl of fruit and oatmeal
near desk
Dude keeps a daily log of
caloric intake
Dude grabs a bowl of fruit and goes to the
library to work instead
“Fridge for Dudes:” separate fridge into
healthy and unhealthy sections
STEP 2:Choose the most effective solution that requires the least work from the target group.Make it clear,Make it easy
Tuesday, November 13, 12
The ridiculously simple “Fridge for Dudes” trial:
Let’s make the fridge clearly organized by healthiness
Tuesday, November 13, 12
The ridiculously simple “Fridge for Dudes” trial:
Let’s make the fridge clearly organized by healthiness (Yes, we’re sort of guilt-tripping them to eat better, but mostly we’re increasing accessibility to the good stuff)
Tuesday, November 13, 12
The ridiculously simple “Fridge for Dudes” scale of healthiness
HealthySh*T
F R AttyFOODS
Tuesday, November 13, 12
STEP 3: Implement
Tuesday, November 13, 12
Tuesday, November 13, 12
Tuesday, November 13, 12
STEP 4:Review + LearnDid it work?
Tuesday, November 13, 12
STEP 4:Review + LearnDid it work?
Well, sort of: Guys generally thought the scale was funny and informative, and many ate the healthy snacks first (even if they eventually came back for junk food).
Tuesday, November 13, 12
STEP 4:Review + LearnDid it work?
Equally important: our simple solution was a conversation starter, and got people to discuss/become aware of their health and food choices.
Tuesday, November 13, 12
STEP 4:Review + LearnA thought for next time/other trials:
Design a solution where the guys organize or purchase foods by themselves. They’re more inclined to implement a system they are involved in creating themselves.
Tuesday, November 13, 12
LOVE IT / HATE IT?
I’d love to hear your feedback / suggestions!
www.Brandon.LyFreelance Graphic / Web Design
Tuesday, November 13, 12