PP2014 Auvi Production Design
13 Okt 2014
Last Week
TECHNOLOGY
PEOPLE
BUSINESS
www.mediapeers.com
PROCESS
BUSINESS OF TRANS-SENSES
TODAY!
TECH BIZ PRO
DUCT ION?
TODAY!
AUDIO VIDEO PRODUCTION YESTERDAY
• Telling single-plot stories: BORING!
• Everlasting, 3 types of telling stories:
1. Rocksta r
2. Maverick
3. Sherlock
• Producing in single media: EASY!
AUDIO VIDEO PRODUCTION TODAY
• Any plot, single, multiple, open, closed!
• Any types, Rockstar, Maverick, Sherlock.
• Producing in multi media, multi platforms!
TRANSMEDIA!
OVERLOADED INFORMATION
“LEADER OF THE TRIBE”
AS PRODUCER /CREATOR
“FOLLOWERS”
PASSIVE AUDIENCE & ACTIVE FANS
OLD WAY TO TELL STORY
• Tent Pole (Tiang Tenda) karena media lain tidak penting
• Silo Design (Desain “Pabrik”) karena bercerita itu harus seragam
• Komunikasi satu arah
www.ishmaelscorner.com
NEW WAY TO TELL STORY
• Distributed karena media itu banyak
• Integrated karena bercerita itu harus kompak
• Berjaringan dan komunikasi dua arah
• Linear Story • Nonlinear to be
constructed as whole
• Story designed
• Loose narrative • Game design as
narrative architecture
• Participatory story emergent
STORY
EXPERIENCE
ENTICE
ENTER
ENGAGE
EMOTION
EXTEND
UTS?
DUA TAHAP
1. Wawancara satu per satu
2. Menjawab 3 soal
a. Tech
b. Biz
c. Production
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