AUSTIN AIRSTREAM
Katie Cook
BEFORE
AFTER
AIRSTREAM VIDEO
Consumer/Community • SXSW Film, Music & Interactive Festivals
• ACL Music Festival
• Pachanga Festival
• Austin PRIDE Festival
• Formula 1 Fan Fest
• Chuy’s Christmas Parade
• Austin Trail of Lights
Customer & Group • Republic of Texas Biker Rally
• Southwest Showcase
• Keller Williams
• US Entomological Society
• Healthcare Exhibitors Association
• Design Automation Conference
• Local Customer Appreciation Event
LOCAL EVENT ACTIVATIONS
AIRSTREAM ADVENTURES
D.C. ROAD TRIP Three activation markets: Memphis, D.C., Atlanta
Two rockin’ music acts: Marshall Ford Duo & Tje
Austin
One mission:
Get people talking about
Austin!
AIRSTREAM BLOG
TOTAL MEDIA IMPRESSIONS
SUMMER ROAD TOUR
CHICAGO - LOLLAPALOOZA
SUMMER ROAD TOUR MINNEAPOLIS
INDY
ATXAIRSTREAM.ORG
3,267 TUMBLR PAGE VIEWS
3:28 AVG. TIME ON SITE
#ATXAIRSTREAM
CAMPAIGN HIGHLIGHTS
659 TOTAL PHOTO ENTRIES
465,554 TOTAL PHOTO REACH
1,466,120 #ATXAIRSTREAM
TWITTER HASHTAG
REACH
88 EMAIL ENTRIES
KEY TAKEAWAYS
• Create a photo opp
• Think mobile first
• Keep it simple
• Track everything you possibly can