Augmented Realitya primer for libraries
Sarah Houghton-JanDigital Futures Manager, San Jose Public LibraryAuthor, LibrarianInBlack.net
What is Augmented Reality?
an open platform where anyone can develop their own “layer”
GPS / cell ID
camera
accelerometer
augmented reality formula
digital view of the physical world (usually through a camera, goggles, screen)
+digital objects and data from the virtual
world (photos, text, links, 3D objects)
Internet 1.0 (1995-1999)text exchange, commercial, “game changer”
Internet 2.0 (2000-2004)email, IM, web 2.0
Internet 3.0 (2005-2009)communication, social media, multimedia
Internet 4.0 (2010-?)mobile, wireless/3G, augmented reality
the ridiculous hat approach
augmented reality vs.
virtual reality
General Electric Augmented Reality ad
Sony Playstation EyePet Project
Microsoft’s Project Natal
QR Codes
SnapShop ShopSavvy
some interesting statistics
• 69% of American adults research products online before
going to the store
• 61% want to scan barcodes and see stores’ pricing
• 39% compared a product across multiple stores
• 9% texted a friend about a product while shopping
RETAILER’S NIGHTMARE
Cyberspace has leaked into the real world. What was inside the box…is outside.
- Vernor Vinge
Layar
Wikitude
Google Goggles
AirPainter Virtual Graffiti
Sky Siege
iPew
WorkSnug
Idee Inc., image recognition search on an iPhone
SJPL’s AR Project
• Local history walking tours in San José
• Photos, audio clips, 3D plans, yearbooks, etc.
• web, mobile web, audio + AR apps like Layar,
Foursquare, Gowalla, Wikitude, etc.
• our own app?
AR’s societial consequences
• instant, live information access• instant, live entertainment access• openness and transparency• connectivity ubiquity• social vs. isolationist• privacy concerns
Who is Big Brother? Government? Marketers? The guy next to you?
Development Resources
• Layar: dev.layar.com
• BuildAR: buildar.com
• PorPOIse: code.google.com/p/porpoise
• LayarDotNet: layardotnet.codeplex.com
• Python Django Layar:
pypi.python.org/pypi/djanjo-layar/
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