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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 1
Script: "What is your idea of a network?"
Visual: Black void. camera pulling back. Pulses of data reveal portions of a subtle, flat grid.
Script: “Is it a grid that connects people and
resources...
Visual: very small pulses of data moving in an or- ganized fashion from one place to another on the flat grid. Arcs begin to form on the grid.
Script: ...with speed and certainty?”
Visual: Arcing lines start connecting to nodes onlarger grid.
Script: "Can you imagine a network that
helps you work better, stretch farther, and domore? "
Visual: Organically moving streams move in arcs,intertwining to create appealing visual patterns.
Script: "We can."
Visual: we reveal that the flat grid has now becomea global representation of the network.
Script:
Visual: Straight lines transform into organic , flowing lines, and nodes fly off from globe.
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 2
Script:
Visual: Camera sweeps to reveal person.
Script:
Visual: Lines that reveal the person get pulled through the portal.
Script: allowing you to meet...
Visual:
Script:
Visual: Stream of lines and nodes fly past camera.
Script:
Visual: transitional moment
Script: "Imagine the network as a teleporter,
Visual: The network reveals the shape of a portal.
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 3
Script:
Visual: Transitional moment
Script: "Picture the network as a wizard, ...
Visual: The network reveals the shape of a wizard'shands.
Script: conjuring up a new class of mobile appli-cations,
Visual: Camera revolves around hands.
Script:
Visual: We follow the partic les through the portal.
Script: face to face, anywhere in the world,
instantly
Visual: We emerge on the other side to reveal people communicating through telepresence.
Script: How much more will you accomplish?
Visual: Telepresence Solutions Title
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 4
Script:
Visual: Transitional moment
Script: "Suppose the network is a rubber
band,...
Visual:
Script: with built in processing and storage...
Visual:
Script: transforming the nature of how andwhere works gets done."
Visual: making gestural connections between fixed and mobile devices.
Script:
Visual: Hands transform and reveal title.
Script: How much better will you perform?
Visual: Mobile App Enablement Title
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 5
Script: How much more scalable will you be?
Visual: AT&T Synaptic Hosting Title
Script:
Visual: Transitional moment
Script: "What if the network is a fortress,
Visual: The network begins to reveal the shape of afortress.
Script: that dynamically expands and contracts...
Visual: The network reveals the shape of a band,
Script: in response to demand."
Visual: stretching and twisting.
Script:
Visual: transforms to reveal title
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 6
Script:
Visual: camera moves thru doorway.
Script: How much more secure will you be?
Visual: AT&T Network Security Title
Script:
Visual: Network transforms into the opening sphere.
Script:
Visual: More of the fortress is revealed.
Script: that can separate friend from foe,...
Visual: Bits of data a repelled as more of the for-tress gets revealed.
Script: getting stronger with each bit of infor-
mation that travels through it?" Visual: Approved data that are colored with AT&T colors (TBD) are allowed into the fortress.
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Client AT&T Title “Imagine the Network”
Spot :90 spot Job #
Page 7
Script: "And what if this is only the beginning?"
Visual: Network Globe.
Script:
Visual: AT&T Business Solutions Title
Script: Imagine how AT&T can help you domore."
Visual: Dissolve/transition into AT&T Logo. Can beon white or black background