FAMILYTIDESTHE NEW WAVE OFAPPLIANCE TRADERS LTD.IT BEGAN IN THE USUAL WAY – WITH A DREAMER AND A DREAM
The dreamer was a young man from Ocho Rios by the name of Gordon
‘Butch’ Stewart and he had a vision of providing Jamaica with more than they
expected. After six years as a salesman at a local firm, he decided to go it alone
and on 1st June 1968, Appliance Traders Limited was born.
Today, under the dynamic leadership of Chief Executive Officer Adam
Stewart, the ATL Group has grown and diversified into the 21st Century, now
encompassing a broad spectrum of new sectors while remaining faithful to the
philosophy that his father held so dear many years ago.
Whilst the father’s early days of selling air conditioning units from door to
door, parish by parish, has bowed out gracefully in favour of the son’s leading
technologies of today, at the ATL Group one thing you can be sure of is that
regardless of how the world changes, you’ll always get our best. It’s what we’ve
always done.
1
THE ATL GROUP ISCONTINUOUSLYRAISING THEBENCHMARK
INTRODUCTION
LEFT & ABOvEA young “Butch” Stewart returnshome from his first successful ATL meetings. Adam Stewart driving the organization into the future.
BEST OF THE BEST
Legendary heavyweight boxer Muhammad Ali once said “If I’d been
a dustman I’d have been the best dustman there is.” At the ATL
Group, we follow a similar mantra. It’s about being the best you can
be and that’s exactly what we do.
‘ATL Group Unbeatable’ is no catchy advertising slogan designed
to sell products. It’s a way of life that we live and breathe by every
day. Whether it’s the people we employ, the products we sell or the
service that we provide, we strive to be unbeatable in every aspect
of our organization. It’s our pledge.
ALWAYS FINISHINGTOP OF OUR CLASS
45
YEARS OFGROUNDBREAKINGINNOVATION
THENTHE THEN
When ATL first opened its doors in the Cross Roads area of Kingston over 40 years
ago, few people would have imagined they were reading the first page of one of
Jamaica’s greatest success stories. Specializing in air-conditioning, which was still
new to the island at the time, and made up of just a handful of passionate people
and service vans all committed to making one man’s dream a reality, they set about
changing the face of service in Jamaica forever.
THE NOW
From humble beginnings, the ATL Group has spent over four decades continuously
evolving, ensuring that the people and communities of Jamaica are provided with
the best the world has to offer in brands, products and service. In 2011, the ATL
Group is part of the largest private sector organization in the country, boasting over
750 employees nationwide. Now supported with a fleet of 52 fully-equipped service
response vehicles, our team undergo rigorous international training combined with
the latest technology to assist them in doing what they do best. As our customers
continue to demand more, we continue to deliver.
5HISTORY
ABOvE & RIGHTThe early days of the
ATL Service Fleet, circa 1970.
Today’s Fleet of 52 service
vehicles covering Jamaica.
NOW
THE PASSION AND PRIDE THAT COMES WITH SERvING THE PEOPLE OF JAMAICA
to the highest standards runs deeply throughout the ATL family – an ethos that has
permeated the company since the very beginning.
Nowhere else in Jamaica will you find such a diverse group of experts from engineers
and customer service representatives, master technicians and designers, all working
together seamlessly to exceed people’s expectations on a daily basis – whoever the
customer, whatever the industry.
We invest in our team members in the same way that they invest in us. It’s a
relationship that’s built on trust and respect and with a shared goal – to give our
customers the very best.
OURFAMILYPASSION FOR PEOPLE
A RELATIONSHIP“”
IS YOUR
RIGHTThe people behind the passion
STRONGEST BOND
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SERVICE
THE ATL GROUP CONTINUES TO EvOLvE
with new state-of-the-art facilities with world leading brands at every turn, but one
aspect of the company has remained almost unchanged since the day ATL opened
its doors over four decades ago. Service.
At the ATL Group, we don’t just sell products, we form relationships. Relationships
that begin before you pick up the phone or walk into a showroom, store or
service centre and continue long after you leave. We’re happy to boast that we
offer the best after-sales service in the country. With a 300 strong team of expert
technicians and engineers that service what they sell, you can rest safe in the
knowledge that whatever you choose to buy from ATL, behind it is a long line of
friendly experts ready and able to make your life that much easier. We believe it’s
the very least you deserve.
SERVICE
BLUEPRINT
IS OUR ONLY
ATL TEAMReviewing Island Outpost Goldeneye Resort Blueprint
9SERvICE
We know that our reputation is only as strong as the brands we sell. That’s why for the
past forty years we’ve chosen to stand shoulder-to-shoulder with the world’s very best.
Only at ATL will you find leading manufacturers such as Panasonic, Canon, Honda
and many, many more like them that provide quality,innovation, durability and all at a
price point you can afford. It’s a relationship of mutual trust. What’s more, we’re happy
to put our money where our mouth is, which is why we service the products we sell,
providing our customers with the peace of mind they deserve.
11BRANDS
OVER A
MILLION
PARTS
IN STOCK
®
®
ALWAYS
BRANDSWE DON’T STOCk JUST ANY BRANDS
Each and every product you’ll find at ATL has been carefully selected for its
performance on a wide range of criteria that weigh up everything from affordability
to their suitability to Jamaica’s unique physical and technical environment so
we’re sure they’ll stand the test of time. While many of our competitors will offer
products purely based on price, we like to think bigger about smaller details.
Take our electrical appliances for example. At ATL, we only stock products designed
for Jamaica’s ’50-Cycle’ electrical system or that have been tested and approved
by the manufacturer to operate in a ’50 cycle’ environment because we know
’60 cycle’ appliances operating at ’50 cycle’ can be inefficient or fail to operate.
We leave nothing to chance.
THE COMPANY WE KEEP
ATL kINGSTON WAREHOUSEFully Stocked!
APPLIANCETRADERS LTD.THE ATL DIFFERENCETHEY SAY THAT ‘ROME WASN’T BUILT IN A DAY’
and, at ATL, we believe much the same can be said of reputations. That’s why we
treat our enviable title of ‘Jamaica’s leading supplier of residential, commercial
and industrial equipment’ as a badge of honour and our reason for continuously
striving to reach for new heights of excellence. Serving not only individuals
looking for home appliances, but also clients in a wide spectrum of industries
from tourism to agriculture, industrial to commercial food service areas, Appliance
Traders Limited (ATL) consists of three distinct divisions that offer Jamaica,
from consumers to corporations, the very best products from the world’s leading
brands, all underpinned with peerless service every single step of the way.
TOP TECHNICIANS,“ ”WORLD CLASS SERvICE
13ATL
ATL MONTEGO BAY Always greeting you with a welcoming smile.
ATL WEST MONTEGO BAYShowroom at Bogue City Centre
15ENGINEERING
ENGINEEREDFORGREATNESSMEET THE DREAM TEAM
Encompassing an expert team of engineers, product managers, designers and
technicians, ATL Engineering offers everything a business would ever need to keep
them at the forefront of their industry. ATL Engineering boasts a wide range of
commercial and industrial products spanning numerous industry sectors such as
food service, laundry and industrial equipment, power generators, and central air
conditioning systems all from several convenient locations throughout Jamaica.
WE SERvICE WHAT WE SELL
We pride ourselves in meeting and exceeding the needs of corporate
Jamaica. We offer a comprehensive turnkey design and installation service
that will manage your project from concept to completion, customized
to suit your exact technical and budgetary needs. We want the businesses
we serve to remain as productive as the products we sell, so we have a
team of 80 manufacturer-certified technicians on hand to do just that.
Our customers are backed by an expansive service facility that features
state-of-the art diagnostics and servicing equipment, a full manufacturing
plant and supermarket-style TechCentre that stocks over 1 million
spare parts and DIY products to ensure your business is always booming.
INDUSTRIAL
ATL ENGINEERHard at work in our workshop
ATL WEST SHOWROOM State-of-the-art household appliances
When it comes to domestic appliances, electronics and air-conditioning, ATL is the
undisputed leader, using exclusive partnerships to bring the world’s best brands
such as Panasonic, Viking, Bosch and Cuisinart into Jamaican homes. Nowhere else
in Jamaica will you find such a wide variety of quality products designed for every
room in your home with value you’ll appreciate. So whether you’re looking to cook
or cool, blend a smoothie or send an email, we’ve got you covered.
RESIDENTIALHOME COOL HOME
17BRANDS
ATL MONTEGO BAY Television showroom
19BRANDS
WE DON’T TALk ABOUT ‘LESS DOWNTIME’, WE TALk ABOUT ‘NO DOWNTIME’
At ATL, we fully understand the necessity for the 21st Century corporation to have
office solutions they can depend on. So that’s exactly what we offer. At the forefront
of our Business-to-Business division is a personal relationship management
team who work closely with the country’s leading banks, government ministries and
agencies to ensure that their offices run smoothly and without the added hassle
associated with unreliable office equipment.
BUSINESSSMART SOLUTIONS
SAY HELLO TO THE NEW“EMPLOYEE OF THE MONTH ”
NO DOWNTIME
ATL Business Solutions offers an extensive range of printers and copiers,
mailing machines and leaflet inserters, desktops and notebooks, servers and
storage systems from the world’s leading manufacturers such as Canon, Pitney
Bowes and Hewlett Packard. With our expertise and products, our team can
work side-by-side with yours to deliver a level of service, supplies and support
that powers your business forward.
ATL BUSINESS SOLUTIONS The Showroom at ATL KingstonHalfway Tree Road
AUTOMOTIVATED A DRIVING FORCE IN
JAMAICA’S FUTUREFormed in 1997 as the sole distributor for leading
car giant Honda, ATL Automotive immediately
set the benchmark for automobile sales and service
in Jamaica. 15 years later, ATL Automotive has
strengthened its undisputed position as the country’s
foremost automotive group and has changed the
face of motoring in Jamaica forever.
Following multi-million dollar investment and the
introduction of more world class brands to the
family, ATL Automotive now encompasses three
divisions: ATL Britannia, ATL Autohaus and ATL Motors
exclusively distributing the world’s finest automobile
brands Audi, Volkswagen, Jaguar, Land Rover, Range
Rover, and Honda from state-of-the-art showrooms and
service facilities in Kingston and Montego Bay.
21AUTOMOTIvE
ATL AUTOHAUS MONTEGO BAY The country’s only factory authorized sales and service centre in the West.
ONE TOP SHOP
23AUTOMOTIvE
THE ATL NAME IS SYNONYMOUS WITH SERvICE
At every step of the way service teams at ATL Automotive have extended themselves
to develop and maintain creative programs and procedures that ensure a level
of expertise and care that the owner of a premium automobile would expect,
and more. There has been no holding back in ongoing investment in facilities,
equipment and human resources. Each ATL Automotive division has its own
dedicated Master Technician working together with a factory-trained service team
and using state-of-the-art diagnostic equipment and genuine parts - in spotless
facilities in Kingston and Montego Bay. A strong customer service ethos is vital for
all service personnel and the world class training is continuous. For added peace-
of-mind, a comprehensive service plan comes included for all Audi models,
and 24/7 Roadside Assistance is offered for Audi, Volkswagen, Jaguar, Land
Rover and Range Rover vehicles. New vehicle owners can also enjoy up to
3 years bumper-to-bumper warranty coverage. Sometimes seemingly little
things make all the difference, and ATL Automotive employees - through
empowerment, endeavour to find the best fix, the first time to keep your car
where it should be, on the road.
ATL AUTOHAUS MONTEGO BAY The only fully specified corporate dealership in Jamaica.
Known throughout the country as ‘the Home of Honda’, the name
‘ATL Motors’ has become synonymous with one of the world’s most
successful car manufacturers ever since it opened its doors in 1997.
Exclusively offering Jamaican motorists hugely popular Honda models
such as the CRV and the Accord, ATL Motors operates from two
locations in Kingston and Montego Bay and is arguably the single
most successful car dealership in the entire country. The strength of
the Honda brand, coupled with a comprehensive service and collision
repair facility, on-site bond store and peerless technical and customer
training programme has resulted in a raft of prestigious dealer awards
including the Honda Automobile Customer Experience Award for two
years in succession and beating all 22 countries who carry the brand in
the Latin America and Caribbean region for market share.
ATL MOTORS kINGSTON Hagley Park Road
START YOUR ENGINES
April 2010 marked the start of an exciting new dawn for Jamaican
motoring when ATL Autohaus opened its doors as the exclusive new
car distributor for the prestigious German brand, Audi.
Renowned for its award-winning combination of head turning
aesthetics and unrelenting performance, Audi has become the world’s
fastest growing premium car brand leaving competitors in its tracks.
Audi has formed an enviable reputation for producing some of the best
and most sought after cars in the world. Models such as the A7 and Q5
are becoming the premium car of choice amongst celebrities, the world’s
elite and now, through ATL Autohaus, Jamaican motorists thanks to their
cutting edge technology and stylish design.
Visit us at www.facebook.com/AudiJamaica
27ATL AUTOHAUS
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STYLE & TECHNOLOGY
Completing the dynamic German ATL Autohaus line up is compatriot
brand, Volkswagen, a manufacturing powerhouse that is firmly on course
to become the world’s largest car group and already boasts more turnover
than any other automotive group on the planet.
29ATL AUTOHAUS
ATL Autohaus offers a range of award-winning Volkswagen vehicles
suitable for any want or need. With a myriad of passenger cars, SUVs and
commercial vehicles such as the Passat, Touareg and Amarok and all
supported by German engineering and technology, ATL Autohaus has the
perfect vehicle to meet any specifications.
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ExCELLENT REFINEMENT
ATL Britannia was the last division to be introduced to Jamaica, exclusively
distributing and servicing iconic British brands Jaguar, Land Rover and
Range Rover from two stylish locations in Kingston and a newly-opened
facility in Montego Bay. Staying true to the essence of the brands it
represents, ATL Britannia embodies expertise, quality and reliability.
Boasting some of the world’s most stylish SUVs such as the Range Rover
and the Range Rover Sport, Range Rover successfully combines luxurious
design and unmatched strength with great British engineering to produce
magnificent results. The third generation of Range Rover has caused
widespread excitement amongst the country’s motoring aficionados,
reaching new heights with the launch of the fuel efficient, aerodynamically
designed Range Rover Evoque in Jamaica in November 2011.
31ATL BRITANNIA
The majestic British masterpiece Jaguar is the final piece in the ATL
Britannia jigsaw. Having stood for engineering excellence and beautiful
design since the 1930s, the latest models stay true to the same brand
philosophy that produced arguably the finest car the world has ever seen,
the E-Type. ATL Britannia offers a choice of sophisticated saloons such as
the Jaguar XF and the Jaguar XJ.
The legendary Land Rover has become the embodiment of style and dura-
bility taking first class engineering to every corner of the earth for over 60
years - often becoming the first car that developing countries ever saw.
Decades of innovation, technological advances and refinement united with
the brand’s existing ideology has seen the launch of award-winning vehicles
from the rugged Defender to the stately Discovery 4 and the LR2.
OF MOTORING
THE FUTURE IS BRIGHT
At the ATL Group, we’re constantly looking to make the best even better,
however we can. To complement the newly launched, state-of the-art ATL
Automotive facility in Montego Bay, our country’s capital Kingston will boast
a futuristic new ATL Autohaus Terminal, at a level of size and sophistication
never seen before. Plans are underway for an impressive new home for ATL
Britannia in Kingston as well as a third multi-brand car dealership in a
new location. What’s more, three brand new locations have been developed
for ATL to offer greater convenience, service and brands to everyone.
THE FUTURE
STRIVING AHEAD
ATL AUTOHAUS Rendering of newest VW showroom breaking ground 1st quarter 2012
ATL AUTOHAUS Rendering of the new Audi Terminalbreaking ground 1st quarter 2012
ATL AUTOHAUS WESTView of Reception area Montego Bay
THE 2011 AUDI TT DTM RACE CARdriven by Doug ‘Hollywood’ Gore smashed both
the Dover Raceway and Guyana Raceway track
records in 1:18:1 and 33:38 respectively.
35ATL RACING
When we joined forces with Jamaica’s most preeminent racing car driver, Doug
‘Hollywood’ Gore to create the previously unknown ‘ATL Automotive Racing
Team’, we vowed to do what everyone said couldn’t be done. The ATL Automotive
Racing Team entered the 2011 season using an official Audi Sport TT DTM spec
race car, the most technically advanced race car the region has ever seen and
supported by the same ATL Automotive Master Technicians who service our
customers’ vehicles from our service centres in Kingston and Montego Bay.
Just months later, having broken the Dover Raceway track record and recording
the fastest lap time ever at the International Race of Champions in Guyana,
the same word was on everyone’s lips, a word that has since become synonymous
with the entire ATL Group. Unbeatable.
37ATL RACING
UNBEATABLEALWAYS FINISHINGTOP OF OUR CLASS
MOST
ADVANCED
RACE CAR
IN JAMAICA
ATL AUTOHAUS WEST SHOWROOMThe Championship Audi TT DTM Race Car on display
APPLIANCE TRADERS LIMITEDkINGSTON35 Halfway Tree Road, PO BOX 308
Kingston 5, Jamaica
Toll Free (Jamaica): 1-888-ATL-SALES (285-7253)
Tel: (876) 926-3370-5
(876) 926-3756
Fax: (876) 926-2090
APPLIANCE TRADERS LIMITEDST. JAMESShop 4-6 Bogue City Centre, Bogue
Montego Bay, St. James, Jamaica
Tel: (876) 971-6320
Fax: (876) 952-0724
CUMMINGS
DISCOVERY4TIGUANAMAROK
XFPANASONICQ7ATL
ACCORDPRIZM
CA
NO
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ATLUNBEATABLETRUEE
VO
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ATL
ATL
TIGUAN UNBEATABLE
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CRV
SAMSUNG AUDITIGUAN
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AUTOHAUS
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ATL
OCHO RIOS
kINGSTON
MONTEGO BAY
ATL MOTORSkINGSTON47-49 Hagley Park Road,
Kingston 10, Jamaica
Tel: (876) 960-8431
(876) 960-8448-9
(876) 960-8500
ATL AUTOMOTIvEST. JAMESUnits 1-3 Bogue City Centre
Montego Bay, St. James, Jamaica
Tel: (876) 979-0020
Fax: (876) 979-0027
APPLIANCE TRADERS LIMITEDMANOR PARkShop #11
Lower Manor Park Plaza
Kingston 8, Jamaica
Tel: (876) 925-5066
ATL AUTOHAUS & ATL BRITANNIAkINGSTON3 Oxford Road
Kingston 5, Jamaica
Tel: (876) 754-0013
APPLIANCE TRADERS LIMITEDST. ANN7 Newlin Street,
Ocho Rios, St. Ann, Jamaica
Tel: (876) 974-2038
(876) 974-2375
(876) 974-9973
Fax: (876) 974-5391
FOLLOW THE LEADER
At ATL, we know that convenience is
of paramount importance. That’s why
we are located throughout Jamaica
so wherever you are, the best is always
within reach.
CUMMINGS
DISCOVERY4TIGUANAMAROK
XFPANASONICQ7ATL
ACCORDPRIZM
CA
NO
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ATLUNBEATABLETRUEE
VO
QU
E JETTA
VULCON
ATL
ATL
TIGUAN UNBEATABLE
XF
CRV
CRV
SAMSUNG AUDITIGUAN
TIGUAN
A4
TTATLAUTOHAUS
AUTOHAUS
JETTAATLAUTOHAUS
A8
Q5
ATL
kINGSTON