Dublin- Smart & Open
Dublin is one of the most interesting places in the world right now …
Stefano Mirti
How does Dublin position itself in the worldWhat is the role of Local Government
Dublin is Place & People
Dublin is History and Story
Dublin is relational- to the world
Dublin is Reputation – learning ; sport ; creativity ...etc
Dublin is perception ....Young; Vibrant; Friendly; Quirky ;Spontaneous; Good air..
Dublin is accident Dublin is designed
Role of Local Government – Facilitator and leader : build collaboration Create International linkages Shape Narratives
It is not a logo nor a any one slogan
It is emotional
It is thoughts, feelings and psychological
relationships
It is the stories that excite
It is organic in growth yet seeded with
purpose
Place Branding is not the same as Product Branding Place is discovered and promoted by narrative
The Story.........
Rooted in PLACE
And Past
Shaping, forming and locating SPACE
The Physical Reality of the CityThe Global Location of the City
Planning to preserve the old and still create the modern new
Opening up streets and public spaces for people, movement and events
The Story.........
Rooted in PEOPLE
PEOPLE are Dublin’s greatest asset
Charming, Witty, Welcoming, Accessible, Confident, Spontaneous,Friendly, Stylish, CosmopolitanFun
Humour is important for creativity and absolutely a vital part of being a healthy nation.
Relationships
DIASPORA
The Story.........
Rooted in REPUTATION
....Smart ; Innovative
Dublin- Smart & Open
Dublin – the Place of Choice
“Dublin is rapidly becoming the multilingual internet capital of Europe and Google is proud to be leading the charge on this and further increasing our presence here” David Martin, Director, Geo Operations for Google in Europe.
Ireland is the second most
globalised country in the world (Ernst & Young, 2011)
Intel Development Forum
The Story.........
Rooted in REPUTATION
....Creative ..Music..Writing ..
.food, design and drink
The Story.........
Rooted in Global Engagement
....Diverse...Connecting..Attracting...Young and Open
International Designations/ Events Dublin – Unesco City of literature,
Europa Cup Final Dublin, 2011
European Capital of Sport
City of Science, 2012World Design Capital Bid
The Story.........
Shaped to the Audience
....Different Yet similar across sectors..Use of Social Media