Focus Points
Global Smart Cards IC Overview
Asia Pacific Smart Cards IC Overview
• APAC Smart Card IC Market Dynamics
K M k t D i & R t i tKey Market Drivers & Restraints
Smart Card IC Overview & Market Size
• Impact of Financial Crisis on the Smart Card Industry by key applicationsImpact of Financial Crisis on the Smart Card Industry by key applications
• Conclusion – Smart Cards Outlook 2009
• Key Take Away Messages
Highlights of Related and Upcoming Research & About Us
Questions & Answers
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Global Smart Cards IC Overview
Smart Card IC Market: Market Segmentation (World), 2008
• Applications such as SIM, Banking and payment,
ICs (Integrated Circuits)
Applications such as SIM, Banking and payment, Government ID, transportation are key contributors to the total global smart card IC and smart card revenue.
• Europe and parts of Asia have been theEurope and parts of Asia have been the technological leaders in smart card application over the years. In both these regions, there are catalysts in various fields, pushing the boundaries of smart card usage year on year.
Memory Microcontroller
• France, Germany and UK are among the more progressive nations in Europe, with adoption in all key applications today.
• Asia Pacific houses the most progressive markets• Asia Pacific houses the most progressive marketslike Japan and South Korea and potential volumesfrom China and India. However at the same time, a large part of this region, in contrast, is extremely nascent, if not underdeveloped.
NorthAmerica
LatinAmerica
AsiaPacific EMEA
• North America – contactless continue to gain healthy growth
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Global Smart Cards IC Overview
• Major applications continue to offer steady growth.
• Price continues to have an impact on the market.
• New emerging vertical markets begin to show real promise in terms of growth• New emerging vertical markets begin to show real promise in terms of growth.
• Use of biometrics increases sparked by US intervention.
• The use of contactless technology in the payment sector in all regions heightens.
MCU Smart card IC gaining Momentum thrust on security and larger memory capacity• MCU Smart card IC gaining Momentum –thrust on security and larger memory capacity
• Continued variance of market strategies used by manufacturers leading to a dynamic competitive landscapecompetitive landscape.
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Global Smart Cards IC Overview: Key Market Drivers & Restraints
SIM continue to dominate the market & Increasing interest for high capacity SIM
Pricing Pressure Continueto Stifle Revenue Growth
Slow emergence of Standards Government application
*NFC sparks new interest in
Slow emergence of Standards in emerging applications
Government applicationdrives growth (e-Passport & ID)
Bad media surrounding certain NFC – sparks new interest inMultiapplication concept
Contactless distant dream to t l i l t tiC t i i
Bad media surrounding certain government projects stun growth in some geographic area
actual implementationsCurrent economic scenarioDynamic changing landscape
* NFC : A combination of contactless identification & interconnection technologies that enables wireless short range communication between a mobile device, consumer electronics, terminals and smart objects. Increasing NFC trials/pilot globally
Source: Frost & Sullivan
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Global Smart Cards IC Overview: Market Size
Smart Card IC Market: Revenue Forecasts (World), 2001-20135,000.0
3,500.0
4,000.0
4,500.0
,0,
000)
2,000.0
2,500.0
30,00.0
enue
s ($
00
500.0
1,000.0
1,500.0Rev
e
0.02001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
YearNote: All figures are rounded; the base year is 2007. Source: Frost & Sullivan
• In 2007 approximately over 4.9 billion smart cards IC were shipped worldwide
• By 2013- expected to grow to over 9 billion units with CAGR of approximately 12-13% (2007-2013)
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Percentage Split by Region 2007 & Forecast 2013
Smart Card IC Market: Unit Shipments Split by Geographic Region (World), 2007
N th d L ti A iNorth and Latin America 6.2%
Smart Card IC Market; Unit Shipments Split by Geographic Region (World) 2013Europe Middle East
Asia Pacific3 9% Geographic Region (World), 2013
North and Latin America 4.9%
Europe, Middle East and Africa
55.9%
37.9%
Europe, Middle East and Africa
53.3%Asia Pacific
41.8%
Note: All figures are rounded; the base year is 2007. Source: Frost & Sullivan
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Partial list of Emerging Applications
Healthcare
Mobile PaymentsGaming
EmergingEmerging Applications
TourismFurther Developments in NFC
Rural BankingSource: Frost & Sullivan
8
Price War
Plummeting SIM card prices
Competition is good for driving efficiency, BUT:
Significant impact for vendors globally- more dramatic in Asianmarkets.
Vicious price war aggravated by local players is potentially damaging to the industry, as this could eat into the reserves for further R&D and
Resulted in overall revenue drops for many players in Asia.
innovation required of smart card manufacturers to further progress the industry.
When the price is too low, some of the card vendors might corrupt the quality and securityp y p y
Foreign vendors in the largest Asian market, China, loss market share to local competitors
vendors might corrupt the quality and securitystandards in order to survive. In the long run, this will affect the end users
Interesting to see developments of local vendors-competitors. g pcan live up to the expectation of 3G requirements by telcos and users alike.
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Contactless Smart Card Applications
Key Applications
Government ID Mass Transit Contactless PPayment
Rationing ofRationing ofbli dbli d
Health Health EducationEducation
OTHERS
Public GoodsPublic Goods CardsCards Student ID Student ID cardscards
C l C l TravelTravel
/Tourism/Tourism
EntertainmentEntertainment/Theme Parks/Theme Parks
Contactless Contactless SIMSIMDoor Door
AccessAccess
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Source: Frost & Sullivan
Key Applications for Contactless-Partial List of Examples
Key Applications
Government ID Mass Transit Contactless Government ID Mass Transit Co tact essPayment &
Loyalty
e-Passport
National ID/Citizen Cards (e.g.
SUICA
T-Money
Visa Wave/Touch
MasterCard's MyKad and Second Generation ID card in China)
Driving License/Vehicle Registration
Octopus
Ez-Link
PayPass/PayWave
JCB – QUICPay/JSpeedy
Edy prepaid e walletForeign Worker Cards
Public Sector Cards
Taxation Cards
Taiwan Money Card & EasyCard
Edy – prepaid e-wallet
Moneta
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Social Security
Contactless Market Trends
Security concerns drive business case for various applications
Flexible form factors provide opportunities forFlexible form factors provide opportunities for value-add
Upgrade and improved features in some pg papplications
Convergence of mass transit and payment – on d d bil l tfcards and mobile platform
NFC and other mobile payment technologies moves towards mass adoptionp
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APAC Market Dynamics
High population.I di 1 1 billi
New technologyIndia = 1.1 billion
China = 1.3 billion
gyacceptance levels
highEg: Japan, Korea
Densely populated regions. Minimal legacy
systems in Tier 3
Rising Income Manufacturing Hub of
the world.
ycountries
Levels.Improvement in
standards of living
Majority of markets far from saturation
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APAC Smart Cards IC Overview: Key Market Drivers
SIMContinues to
ContactlessProven to be
Drive Growth
A WinningBusiness Case
Growth inTransit Projects
GovernmentMandates & roll out& roll out
NFC Brings New Interest to contactless and Multi-application
Source: Frost & SullivanLargeUser base
Source: Frost & Sullivan
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NFC Outlook
Current State Future State: Mass DeploymentO di k f
Convergence of Availability of Contactless t d
Outstanding key factors
2006 & 07: trials, acceptance
testing &standards
setting
Convergence of contactless SC
apps on 1 platform
yhandsets smart card
infrastructure
setting
U i APAC: South
Equitable business
model
TSM and support
service for multi-appsUsing
Contactless SC technology –
mobile devices
APAC: South Korea and Japan leads way with
highest usage of contactless
multi-apps
Interoperability &
standards
APAC Volume Ramp up- expected in later halff 2010
* NFC : A combination of contactless identification & interconnection technologies that enables wireless short range communication between a mobile device, consumer electronics, terminals and smart objects. Increasing NFC trials/pilot globally
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of 2010Increasing NFC trials/pilot globally
APAC Smart Cards IC Overview: Key Market Restraints
Lack of BusinessBusinessCase
ContinuousPriceErosionReducing Profit Security
LeaksAnd Demonstrations affects user confidence
InteroperabilityIssue with ContactlessInfrastructure
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Source: Frost & Sullivan
APAC Smart Cards Overview: Market Size & Estimated Forecast
2007 APAC total smart card IC shipments = over 1.9 billion units (to grow to over 4 billion by 2013 ( with CAGR of approximately 15%)CAGR of approximately 15%)
• In 2007, SIM was still the key application with approximately 60% of total smart card volume in the region
Others SIM60%
Mobile Communication
34% 60%
Government ID Mass TransitAPAC
Key Smart Card
Others40%
2006 Total Asia Pacific Smart Card MarketCard Applications
Corporate Security
Banking/ Loyalty 2007 Total Asia Pacific Smart Card Market
SIM 60%
Others Source: Frost & Sullivan
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Impact of Financial Crisis on the Smart Card Industry by Key Applications
2009 outlook
Corporate Security
Government ID Loyalty & Banking
GDP Growth, (World), 1970-2010
Emerging and
9.0%
Emerging and developing economies
World
3.0%
6.0% Grow
th (%)
Healthcare Telecom
Advanced economies
19 0-3.0%
0%
18
1970 1975 1980 1985 1990 1995 2000 2005 2010FSource: IMF
Corporate Security Outlook
• Irrespective of the economic scenario, security will continue to be a key issueissue.
• Companies may have reduced their budgets in terms of the type of security needed; they might prefer standard security systems, which offer good
it th th hi h d it tsecurity, rather than high-end security systems.
• Security tensions are still quite high in the Asia Pacific region (e.g. Bali, Mumbai and Pakistan)
• In order to have economic security measure, smart cards would be employed to have the biometric template on the chip, as against a database that would attract significantly higher costs. C t it th f ill ti t b f hi h i it i ti• Corporate security, therefore, will continue to be of high priority, irrespective of the economic scenario.
• Vendors can maximize on the cards ability to host multiapplications on a card – for example in addition to physical access control application –card – for example in addition to physical access control application –suggest to include cafeteria /micropayment application to ensure higher return on investment (ROI)
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Loyalty & Banking Outlook
• The banking vertical is expected to experience a slowdown in 2009, as a direct consequence of various financial institutions having stricter regulations on the issuance ofconsequence of various financial institutions having stricter regulations on the issuance of credit cards. This scenario is, however, not expected to be a long-term effect.
• Banks would also be looking at situations where a credit card could be given to a high-risk customer, but with stricter penalties in case of defaults. Moreover, the credit limit would be
h t i t d f hi h i k tvery much restricted for high-risk customers.
• Financial institutions will be looking at having proper segmentation. As per the segmentation, users will have benefits that are apt for their credit rating. These conditions will not be binding forever as the users credit rating could increase depending on his/herwill not be binding forever, as the users credit rating could increase depending on his/her payback capacity over a period of time. In such cases of improvement in the user's credit rating scores, he/she can opt for higher, or better, privileges on the same card. The privileges may be in the form of more credit, or lower interest rates, or even the availability of loans and insurance on the card.
• Through a smart card, these conditions can be rewritten as many times as there is a change in the user's credit rating score.
• Loyalty programs are expected to continue unabated despite many of them still being inLoyalty programs are expected to continue unabated, despite many of them still being in the pilot stages. The loyalty card programs, as a matter of fact, are likely to experience a higher growth rate in 2009 than in the previous years, as a result of the economic recession. the loyalty program is expected to witness substantial growth with many of the customers wanting to take full advantages of the points accrued on their loyalty cards.
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Telecom Outlook
• Mobile and social applications are expected to be some of the major growth areas for 2009.g
• Blogging and social applications that can be accessed from the mobile phone have all been growing since the second half of 2008, and are expected to continue to grow in 2009expected to continue to grow in 2009.
• Telecom applications will continue to grow especially in the emerging countries in Asia Pacific. Currently, mobile banking through short y, g gmessage services (SMSs) is extremely popular in the Philippines. In the current financial crisis, a rapid growth in additional subscribers in this field can be expected.
• Local participants should be able to provide quick applications that could be an addition to the payment application on these phones. The addition of these applications would be dependent on the subscriber identity
d l (SIM) d b i d d h ld th f hi hmodule (SIM) card being used and hence, could pave the way for higher capacity SIM cards in the future.
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Healthcare
• The healthcare application is also likely to witness a slowdown in the issuance of smart cards Many of the healthcare card projects in Asiaissuance of smart cards. Many of the healthcare card projects in Asia are still in the pilot stage.
• The correct documentation and record conciliation features, which the ,smart card offers, are indispensable; however, during this time of an economic recession, many hospitals would rather concentrate their efforts on not increasing the cost to the end user.
• However for certain healthcare projects have been brought in line with the country's national ID project. Projects such as these will continue on track and other vendors such as the terminal readers can also betrack and other vendors, such as the terminal readers, can also be expected to benefit from such programs.
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Government ID
• It is during an economic recession that individual vehicle owners would consider other more economic modes of transportation Thus will see aconsider other, more economic modes of transportation. Thus will see a steady growth in this application market.
• Transit projects in the Asia Pacific region are already quite popular and p j g y q p phave been chosen as the killer application for contactless smart cards.
• Small value payments is already an application that is being uploaded p y y pp g pon many of the transit cards. Revenues generated from this application could be used by smart card participants to invest in new applications.
• One of the first applications that is usually considered is the loyalty application, which could be added on to the transit card, that is likely to be a new and faster source of revenue generation. Retail and loyalty can also be used in conjunction with an access control applicationalso be used in conjunction with an access control application.
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Government Application/s Outlook
• Government ID projects are expected to continue without any delays as a result of the economic recession.
• The main driver for government ID cards continues to be security threats in the Asian region, which takes precedence over the recession.
• Various governments are providing tax holidays or concessions for companies during these tough times. In line with this, various governments are bringing in more companies in the value chain for the production and issuance of smart card, which would be beneficial to the country in the final reckoning. y g
• In line with an increase in the demand for security, government agencies in the Asia Pacific region will be increasing their security, especially along border regions. This would demand fast and proper identification of citizens in these areas.p p
• The e-passport program is an example of a project that will not see any reduction in unit shipments over the years. As a matter of fact, certain new additions can be expected in the security protocols of the e passport program, in terms of other biometric parametersthe security protocols of the e passport program, in terms of other biometric parameters being added apart from facial and fingerprint.
• The e-passport program would also ensure the stable growth of high-capacity chips in the coming years with more countries being brought in under the web
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coming years, with more countries being brought in under the web.
Smart Cards Market: Focus Steps for Sustainable Growth (APAC), 2009
FUTUREMODERATEIMMEDIATE
Focus on coreapplications for
2009 growth2009 growth
N li ti f Strategic alliances forNew applications for2010/2011 growth
Strategic alliances forexpanding user base
for non - core applications
Utilization of governmentfunding, tax subsidies,and lower interest rates
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Conclusions – Global Smart Card IC Growth Recommendations
• To be a market leader in this market, strong presence in the SIM market is required.
• Focusing on new emerging applications with certainly provide manufacturers with a boost in growth and also boost average selling prices.
• Looking for new types of customers is a medium term process and one which needs to be done carefully as not to frustrate existing ones.
National ID projects expected to provide momentum in the market• National ID projects expected to provide momentum in the market.
• NFC expected to bring substantial growth to the market in the coming years.
• Contactless and dual-interface technology on the upswing with electronic passports with contactless chips being the highlight.
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Key Take Away Messages
• On the whole, the smart card industry participants should concentrate on their core competencies for their respective applications through utilizing all the benefits fromcompetencies for their respective applications through utilizing all the benefits from government subsidies, tax cuts, and so on.
• The next stage should be in investing, or at least laying the foundation, for the next g g, y g ,year from when an economic upswing is likely to be witnessed.
• New applications should be tapped now. pp pp
• Strategic alliances should also not be ruled out. A strategic alliance would help the industry participant to expand to new markets, as well as allow it to concentrate on its core competency.
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Highlights of Current & Upcoming Research
Research Titles (GLOBAL)
Draft Smart Card IC Market size
Research Titles (ASIA PACIFIC)
APAC Smart Card O tlook 2009Draft Smart Card IC Market size
Draft Smart Card Market size
Collection of Smart Card Numbers
Smart Card Market
APAC Smart Card Outlook 2009
APAC Smart Card Management System
APAC Smart Card Printers
P fil f l l C i S C d V l Smart Card Market
Smart Card SIM
Smart Cards for Banking
Smart Cards for Government
Profiles of local Companies: Smart Card Value Chain
Smart Card Third Party Testing
Chip & PIN in Asia (banking/payment)Smart Cards for Government
Smart Cards for Transportation
Smart Card IC Market
Contactless Smart Card
Chip & PIN in Asia (banking/payment)
South Korea Smart cards Market
Asia Best practices/Cases for Contactless Convergence
Readers & Chipsets
M2M
High Density SIM Cards
Asia Pacific Smart Card IC on Different Form Factors
Corporate security (inc Smart USB)
Smart Card Management Systems
Near Field Communication
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