ASEAN Tourism Updates 2015
2 March 2015, Jakarta
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one vision one identity
one community
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Tourism Performance
No. Member Country Month 2013 2014 Growth (%)
1 Brunei Darussalam Jan-Oct 2,590,927 3,145,035 21%
2 Cambodia Jan-Dec 4,210,165 4,502,775 7%
3 Indonesia Jan-Dec 8,802,129 9,403,624 6.4%
4 Lao PDR Jan-Sep 2,768,597 3,019,370 9%
5 Malaysia Jan-Oct 20,863,045 22,859,448 9.6%
6 Myanmar Jan-Dec 2,044,307 3,081,412 51%
7 Philippines Jan-Dec 4,681,000 4,833,000 3%
8 Singapore Jan-Nov 14,200,519 13,723,894 -3%
9 Thailand Jan-Dec 26,546,725 24,779,768 -6.6%
10 Viet Nam Jan-Dec 7,572,352 7,874,312 4%
TOTAL ASEAN 94,279,766 97,222,638 3%
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ASEAN INTERNATIONAL VISITOR ARRIVALS 2001-2013
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 -
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
41,960,036 43,762,773 38,371,442
49,055,299 52,811,170 55,950,996 62,284,794 65,400,908 65,680,330
73,752,641 81,229,022
89,225,229 97,965,012
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SHARE OF INTERNATIONAL VISITOR ARRIVALS TO ASEAN 2014 (Preliminary)
OTHER UNSPECIFI ASIA (exc-ASEAN) EUROPEOCEANIA AMERICA AFRICAINTRA-ASEAN
28.05 M, 53%
ASEAN TOURISM STRATEGIC PLAN 2016-2025
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Proposed Vision
By 2025, ASEAN will be a quality tourism destination offering a unique,
diverse ASEAN experience, and will be committed to responsible, sustainable
inclusive and balance tourism development, so as to contribute significantly
to the socio-economic well-being of ASEAN people
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Strategic Directions of the New ATSP
1. Enhancing Competiveness of ASEAN Tourism
2. Sustainable and Inclusive Tourism
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Tourism Product Development (1)
• Nature-based tourism product: Development of the ASEAN Ecotourism Strategic Plan
• Cultural and heritage tourism: completion of the Project titled “ASEAN Culture & Heritage Tourism Product Development ASEAN Member States”
• Community Based Tourism• Health and Wellness
– Recreation: golf, cycling, running, diving, water rafting
Tourism Product Development (2)
• Implementation of the ASEAN Cruise Work Plan 2014 covering promoting ASEAN at cruise shows, organising FAM trips for cruise-line executives, and promotional activities, such as distribution of ASEAN Tourism collaterals
• Completion of Project to River-Based Tourism Development in ASEAN in collaboration with UNWTO
Development of ASEAN Tourism Standards
• The completion of guidelines for certification process and certification bodies for following tourism standards:– Green hotel, – Homestay, – Spa services, – Public toilet, – Clean tourist city, and – Community Based Tourism
• Main principle: certification of ASEAN Tourism Standards would be carried out by respective ASEAN Member States based on approved guideline
Progress Implementation of MRA on Tourism Professionals
• Submissions of Diplomatic Notes on the Establishment of TPCB and NTPB made by Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam
• All Member States have established their respective National Tourism Professionals Board (NTPB) and Tourism Professionals Certification Board (TPCB)
Background of MRA on Tourism Professionals
• Some Member States have difficulties in fulfilling available job opportunities for low-mid level position
• Mobility of tourism professionals is already in existence• There is no common standards for those tourism professionals • Tourism professionals still require training in the workplace
Recognition and Eligibility
• The qualification of a Foreign Tourism Professional may be recognised by other ASEAN Member States, and if such qualification is recognised, he/she may be eligible to work in a host country provided that he/she possesses a valid tourism competency certificate in a specific tourism job title as specified in the ACCSTP, issued by the TPCB in an ASEAN Member State. The eligibility to work in a host country will be subjected to prevailing domestic laws and regulations of the host country.
Regional References
Member States
Member States
Member States
Member States
Member States
Regional References
• ASEAN Common Competency Standards for Tourism Professional (ACCSTP)
• Common ASEAN Tourism Curriculum• Regional Qualification Framework and
Recognition System• Toolboxes• ASEAN Tourism Qualification Equivalent
Matrix*
Recognition on MRA on Tourism Professionals
ATPRS
Member States
Member States
Member States
Member States
Member States
Mechanism of MRA on Tourism Professionals
Benefits of MRA on Tourism Professionals
• Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate
• Enhance conformity of the competency based training/education
• Skills recognition• Enhance the quality of tourism services• Certification of service suppliers for Services
Liberalisation
ASEAN Air Transport Liberalisation Agreements
• ASEAN Multilateral Agreement of the Full Liberalisation of Air Freight Services (20 May 2009)
• ASEAN Multilateral Agreement on Air Services (20 May 2009)
• ASEAN Multilateral Agreement of the Full Liberalisation of Passenger Air Services (12 November 2010)
Characteristics ASEAN Open Skies Agreements
• Unlimited capacity, frequency and type of aircraft• Introducing: principal place of business and ASEAN’s
ownership• No tariffs filling required• Fair competition• Transfer traffic from any of its aircraft to any of its other
aircraft at any point on the routes • Serve points behind any point in its territory with or without
change of aircraft or flight number and may hold out and advertise such services to the public as through services
• Without directional or geographic limitation
ASEAN Single Aviation Market
– 13th ASEAN Summit on 20 Nov 2007 in Singapore endorsed the initiative to establish an ASEAN Single Aviation Market (ASAM) by 2015 in support of the development of the ASEAN Economic Community
– 16th ASEAN Transport Ministers’ Meeting (ATM) on 11 Nov 2010 in Bandar Seri Begawan, Brunei Darussalam, adopted the Brunei Action Plan wherein one of the goals for the air transport sector is to establish an ASAM by 2015; one of the key actions to achieve this goal is to formulate ASAM Roadmap and implementation strategy by 2011
– 17th ATM on 16 Dec 2011 in Phnom Penh, Cambodia, issued a declaration on the adoption of the implementation framework of the ASAM, with roadmaps for economic and technical elements towards 2015 and beyond
Engagement with Dialogue Partners
• ASEAN-China Air Transport Agreement (24 Jan 2011):• Protocol 1 on Unlimited Third and Fourth Freedom
Traffic Rights Between Any Points in Contracting Parties
• Protocol 2 on Fifth Freedom Traffic Rights• ASEAN-ROK Air Services Arrangement – Drafting
Agreement• ASEAN-Japan Air Transport Agreement – 1st Meeting
held on 15-17 October 2014 in Nagoya, Japan• ASEAN-EU- 1st Meeting held on 3-5 December 2014 in
Brussels
Southeast Asia Total Airlines Seat Capacity 2001-2013 (million)
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2001200220032004200520062007200820092010201120122013 -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
2,862,695 4,081,681 3,784,473 11,141,687 17,279,610 24,371,694 33,225,089 39,330,530 46,906,376 56,851,485 69,091,044
122,476,144 155,310,611
84,280,880 84,692,759 90,153,410 102,264,471
109,801,044 110,653,684 110,144,973 107,609,790 105,699,800 128,536,551
143,913,794
113,043,154
113,391,012
FSCLCC
Source: CAPA – Centre for Aviation & OAGFSC: Full-Service CarrierLCC: Low-Cost Carrier
The 2011 ASEAN Golf Tourism Forum
November 2, 2011 - Arrival of Delegates at Official Hotel
- All delegates participating in “Welcome Reception” and “Asia-Pacific Golf Summit Gala Awards”
November 3, 2011 - Seminar on Golf Tourism in ASEAN Region by world class golf business speakers and golf legends from U.S.A., U.K.
November 4, 2011 - ASEAN Golf Tournament at Burapha Golf Club
- Award Presentation Dinner November 5,2011
- Departure of Delegates
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