Download pptx - Arvid Yap - Digital Marketing for service business

SMEs ARE THE HEART OF ANY ECONOMY

bDigital isa one stop platform

that helps SME’s go online andmake money.

““

OUR OPPORTUNITY IN INDONESIA

The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

With

58+MILLION

SMEs

Billion

$ 522

To GDP

Less Than

10%Are Online

Contributing

(58%)

WHY IS IT DIFFICULT TO GO ONLINE?


Expensive Pricing Options

FragmentedMarket & TooMany Ven-

dors

Lack of Digital Expertise

Business OwnersLack Time

Website Builder

Hosting

Domain

Ecommerce

Online Marketing

Social Media

CRM

AccountingComing soon

Coming soon

YOUR DIGITAL CONVENIENCE STORE


Simple & Affordable solution for SMEs to grow in smart way


RUNNING A BUSINESS IS NOT EASY

Finding NewCustomers

Gaining Trac-tion

Limited BudgetFor Marketing

No In-houseDigital Marketing

Expertise

Digital Behaviour of

Consumers

Directories

Blogs

Reviews & Reco’s

Social

Content Sites

Online market placesBUSINESS

Search Engines

YourSite

MANY SOURCES TO BE DIGITAL

THE ONLINE BEHAVIOUR OF CUSTOMERS


Social Media

CONTENT FOR SERVICE BUSINESSES


Solve Pain Points


• Do not over promote

• Do not argue with your

customers

• Don’t only talk about yourself

• Not having a call to action

• Do not ignore comments

• Don’t post low res images

• Do not post the same image

multiple times at the same time

Paid Advertising:

Facebook Ads

CONTENT IS KING: Highlight Lifestyle


Post ReachThe amount of times your post is shown

Organic Paid

WHY USE FACEBOOK ADS?

• Laser targeting capabilities

• Reach virtually any business objectives

• Ads are only shown based on peoples

interests, behavior and demographics =

Relevancy

• 1.5 billion users on Facebook

• 400 million users on Instagram

• Shutterstock Image database is connected to

Facebook ads

Effectively Target Your Target Audience

FACEBOOK ADS BREAK DOWN


Paid Advertising:

Google Adwords

Using PPC

You will enjoy certain advantages over other

forms of online marketing methods

Get on the top of Google’s page 1 search result instantly

You only pay for clicks

Traffic is targeted

You have control of budget & scheduling

Fast measurable result

GOOGLE ADWORDS – ADVANTAGES


Bidding Strategy

SEARCH ADS


GOOGLE ADS IS LIKE…


YOU NEED CONVERSION TO HAPPEN

Web Visitor Clicks

Your Advertisement

Visits your website Makes a purchase or

becomes a lead

1 2 3


THE TRUTH ABOUT

WEBSITES

COMMON WEBSITE MISTAKES

4

1

2

3

5

Poorly Designed

Not focused on conversion and lead generation

Too many pages

Weak USPs

Not focused on the benefits for the user

IS DESIGN IMPORTANT?


YOUR WEBSITE IS NOT A BILBOARD


YOUR WEBSITE SHOULD WORK FOR YOU!

YOUR WEBSITE IS NOT A BILBOARD


YOUR WEBSITE SHOULD WORK FOR YOU!

YOUR WEBSITE SHOULD BE ABLE TO CONVERT


WHAT KIND OF LEADS DOES YOUR BUSINESS NEED?

EMAIL ME: [email protected]

QUESTIONS?