Download ppt - Arvid Huisman, The Salvation Army in Des Moines

Arvid Huisman, The Salvation Army in Des Moines

How to get your news release...

PUBLISHED

BROADCAST

ONLINE


How to get your news release published, broadcast, online...


Getacquainted



Getacquainted

Visit the editor andnews director of each news outlet in yourservice area.



Think outside the box!



Think outside the box!Consider more than just the mainstream media.



Create a database



Create a databaseAnd keep it current!



Create a template



Create a templateCreate something that the media outlets will recognize and think of you each time they see one come across their desk!



Create a template



Is it newsworthy?



Is it newsworthy?Five traditional types of news releases – Announcements Created news Spot news Responses Bad news



Be newsfrugal...



Be newsfrugal...



News vs. advertising



The Five Ws...WhoWhatWhenWhereWhy

...and sometimes How



Journalisticstyle...



Journalistic style...

A good lead sentence...







Just the facts, ma’am...



Journalisticstyle...

When possible, letit rest overnight!



Sending your news release...



Photographsand artwork...



Photographsand artwork...



Photographs and artwork...



Photographs and artwork...

CUTLINE

Salvation Army Day Campvolunteer Sherry Larsonreads a book with JenniferHarris. Reading skills improvement is a dailyactivity at Salvation ArmyDay Camp.



Follow-up...

Don’t be a bother



Follow-up...

Say“thanks”



Stay fresh...



Stay fresh... Writing workshops

TSA Conferences Community CollegesPublic Relations Society of America (PRSA)

Photography skills improvementwww.wikihow.com/Take-a-Good-Picturewww.easyphotography.info



"Doing business without advertisingis like winking at a girl in the dark. You know what you are doing but

nobody else does."

