ERIC CLAPTON GUITAR SYMPHONY
BY AKSHAY CHOWDHRY
OUR PLAYGROUND
Talenthouse Is the World’s largest online platform
Where artists from all over the globe engage for
Creative Collaboration
TALENTHOUSE GLOBAL
TALENTHOUSE INDIA IN
36 MONTHS
70+ Projects
30,000+ Registered Users
200,000+ Social Community
100+ Brands
15000+ Creative Submissions
35+ Countries Reached
ARTISTS ARE EVERY WHERE
IN INDIA
35+ COUNTRIES REACHED
& ACROSS THE GLOBE
THIS IS POSSIBLE BECAUSE OF THE…
POWER OF THE CROWD
THERE’S AN
ARTIST IN EACH ONE OF US…
Mahatma Gandhi
THIS IS WHAT YOU KNOW….
MAHATMA GANDHI WAS KNOWN FOR LEADING INDIA TOWARDS THEIR INDEPENDENCE FROM THE BRITISH
Mahatma Gandhi
WHAT YOU MAY NOT HAVE KNOWN…
PLAYED THE CONCERTINA
ALBERT EINSTEIN THIS IS WHAT YOU KNOW….
DEVELOPED THE GENERAL THEORY OF RELATIVITY
ALBERT EINSTEIN
PLAYED THE VIOLIN
WHAT YOU MAY NOT HAVE KNOWN…
BILL CLINTON SERVED AS THE 42ND PRESIDENT OF THE UNITED
STATES OF AMERICA AND WAS WELL KNOWN AS THE “NEW DEMOCRAT”
BILL CLINTON
YOU ONLY THOUGHT HE PLAYED…
Monica Lewinsky
WHAT YOU MAY NOT HAVE KNOWN…
HE PLAYS THE SAXOPHONE
BILL CLINTON
SAMSUNG INCREDIBLE ART
PARTICIPATION MAP
TALENTHOUSE REACHES OUT TO ARTISTS THROUGH…
FACEBOOK POSTS
TWEETS
DIGITAL ADS
VOTES
ADVANTAGE
SOCIAL MULTIPLIER EFFECT
1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach
SOCIAL MEDIA CHANGED LIVES…
TALE OF
FOUR ARTISTS
Vicky Khandpur saw that his filmmaker friend Aashini Shah was regularly participating on Talenthouse through FB Posts. This led him to participate in Capture The Axe Extra Strong Effect’
VICKY KHANDPUR LAUNCHED HIS OWN FILM STUDIO
PRESENTLY AASHINI SHAH IS WORKING ON VARIOUS AD FILMS
AXE VIDEO
AXE VIDEO
ISHTEYAQ’S FILM WAS USED AS A DIGITAL COMMERCIAL ON THE BRANDS YOUTUBE CHANNEL FOR THEIR SOCIAL CAMPAIGN
ASIM JAIN GAINED POPULARITY A QUIRKY FILMMAKER ON SOCIAL MEDIA
AMBIPUR VIDEO
Ishteyaq Quadri an animation teacher would vote for his students Asim Jain’s work on Talenthouse. This led him to participated in Ambi Pur’s film contest
AMBIPUR VIDEO
RITESH VERMA GOT A ONE’S IN A LIFE TIME OPPORTUNITY TO ATTEND THE JAMESON EMPIRE AWARDS IN LONDON
ANSHUL JOSHI’S FILM WAS THE
MOST POPULAR AND HE GAINED
ACCLAIM
Ritesh Verma saw a FB post and Anshul Joshi an online ad which led them to participate in Jameson Done In Sixt Seconds film competition
VIDEO
VIDEO
NANDITA MAAN Nandita saw the campaign through Anita Dongre’s twitter handle
Participation in “Accessory Designer for Anita Dongre” and got the opportunity to work with AND Designs India Ltd. as an accessory designer. Featured in leading magazines in India.
PRESENTLY SHE IS PURSUING FASHION DESIGN IN ITALY, MILAN
Inviting all #fashiondesigners to #participate in #AND@talenthouseIND & stand a chance to work with me
TAMIR
BAASANJAV Talenthouse Online Ad led Tamir to…. Participation in the contest ‘Design for Adidas Eyewear’
Tamir’s popular design got him more prize money than a year’s worth of average income in Mongolia
NOW TAMIR IS PURSUING DESIGN ON FULL-FLEDGED BASIS TO LIVE HIS DREAM
Opportunities
Collaborate with well known Brands and
Industry leader
Open Platform Network,
Learn & Share
Resources to
pursue their
Passion
Get widespread
Reach
BENEFITS FOR ARTISTS FROM
CROWD SOURCING PLATFORM
ARTIST COLLABORATION THROUGH SOCIAL
MEDIA IS SERIOUS BUSINESS
BRAND ASSET
MICROMAX
REDESIGN THE LOGO
HELPED MICROMAX UNDERSTAND
CONSUMER PERSPECTIVE
MICROMAX NEW PUNCH LOGO
SOCIAL MEDIA REACH
6.5 MILLION
2500 LOGO DESIGNS
CSW
CROWDSOURCED FOR A MUSIC SCORE
IN 2013
SIGNATURE VIDEO
FOR CSW IN 2014
KARBONN SMART PHONES INDIA’S WELL KNOWN BRAND IS CROWDSOURCING FOR START UP SCREENS. THE SELECTED ANIMATION WILL BE A PART OF ALL KARBONN PHONES.
KARBOON Video
BRANDS are ASSOCIATING
with TALENTHOUSE for…
SOCIAL
CAMPAIGNS
ADVANTAGE
SOCIAL MULTIPLIER EFFECT
1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach
50
1.2 MILLION The Crowdsourced films were used as digital commercial on the brands Youtube channel for their social campaign
50 1 MILLION
Clean and clear used our content to run a campaign with its existing users and engage them. The Crowdsourced video is now being converted into an official TVC
CLEAN & CLEAR Video
66 2 MILLION
THE CROWDSOURCED FILM GAINED HUGE POPULARITY ON SOCIAL MEDIA
AXE Video
SOCIALLY MOVING INTO
SOCIAL RELEVANCE
A CAMPAIGN CREATED TO INSTILL PATRIOTISM
AMONG INDIANS PARTICULARLY THE YOUTH
MY NATION MY ANTHEM WAS CREATED IN LESS THAN
$10000
REACHED 2 MILLION INDIAN DIASPORA
GAINED 3 MILLION WORTH FREE MEDIA
RECEIVED 500 TV PLAYS
THANK YOU