- 1. Why Failure is OK: Experimenting with Facebook and
Twitter
2. Philip King, President & CEO Artez 3. Webinar Tips This
webinar is being recorded and will be available on our website
shortly If you have any technical troubles, use the chat feature We
will take all questions at the end. Please use raise hand or chat
features 4. Misty Meeks, Online Communications Manager World
Society for the Protection of Animals 5. Misty Meeks WSPA Canada 6.
Key Takeaways Integration is Key Show Results for Internal Buy-In
Keep it Real 7. World Society for the Protection of Animals
Integration is keyPlanning in conjunction with other departments:
programs, fundraising and communications.Identify touch points for
digital integration.Ongoing dialogue helps gather content, identify
new opportunities, and feedback results that will help build
internal social media culture.Question? Tweet it to @mistymeeks 8.
World Society for the Protection of Animals DRTV Integration32% of
our 2009 DRTV donations were generated during off-air times.We
tracked back this back to our YouTube Channel. Question? Tweet it
to @mistymeeks 9. World Society for the Protection of Animals
Really Wild GiftsIncreased donations by 23% this year. 49% were
from people who had never given to WSPA previously.Promoted with
Twitter, Facebook, Website and a special CHFI promotion.Question?
Tweet it to @mistymeeks 10. World Society for the Protection of
Animals Catalonia Bullfighting Ban Every year, in this region of
Spain, 100 bulls die in bullfights.Achieving a ban in this region
would not only prevent bulls from dying, but it would have a ripple
effect on other regions.Website was set up where people could send
letters to encourage Catalonian Parliament to vote for a ban on
bullfighting.Question? Tweet it to @mistymeeks 11. World Society
for the Protection of Animals Catalonia Bullfighting Ban Drove
traffic to the site through email and social media.After people
participated in the campaign we asked them to FTAF and/or make a
donation.Set up @BullfightBan so Alyx, WSPAs anti-bullfighting
program manager could cover the vote live. Question? Tweet it to
@mistymeeks 12. World Society for the Protection of Animals
Catalonia Bullfighting Ban Social media lifted response by 6%, and
the FTAF feature increased response by an additional 6%.1% of those
who participated in the campaign also made a donation.@BullfightBan
reached over 50K unique readers in just over a week and now has a
steady base of followers for ongoing dialogue. Question? Tweet it
to @mistymeeks 13. World Society for the Protection of Animals
Monitoring & Evaluation - Income - Advocates - Mentions - Email
subscribers - Fans, friends, contacts - Comments - Shares - Level
of engagement - Digital volunteers - Email subscribers - Site
referrals - Social media adoption Question? Tweet it to @mistymeeks
14. World Society for the Protection of Animals On the horizonText
WSPA to 30333 to donate $5. Text ALERTS to 97721 to subscribe to
WSPA mobile alerts. More fun to comeAnd dont forget to touch base:
@MistyMeeks @WSPA [email protected] end. 15. Key Takeaways
Integration is Key Show Results for Internal Buy-In Keep it Real
16. Calendar notes... February - Australian Roadshow Sydney,
Melbourne & Adelaide March 9 ArtezInterAction US Washington
D.C. April - NTEN in Atlanta & AFP in Baltimore 17. Thank you
Check Out Digital Fundraising Podcast on iTunes
