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arketing communication on
Prepared by:-
TAHA
BHAVIN
JITENDRA
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ABOUT COMPANY
Procter & Gamble Co. (P&G) is anAmerican company based in Cincinnati,Ohio
that manufactures a wide range ofconsumer goods.
entered Indian market. In 1964, a publiclimited company,
1837: William Procter and James Gambleform Procter & Gamble, a partnership inCincinnati, Ohio, to manufacture and sellcandles and soap.
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ABOUT ARIEL
Ariel is a marketing line of laundrydetergents made by Procter & Gamble. Itis the flagship brand in Procter & Gamble's
European,
Mexican,
Japanese,
Brazilian,
Peruvian,
Turkish,
Filipino,
Colombian
Venezuelan portfolios
http://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Colombiahttp://en.wikipedia.org/wiki/Venezuelahttp://en.wikipedia.org/wiki/Venezuelahttp://en.wikipedia.org/wiki/Colombiahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Peruhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Procter_&_Gamblehttp://en.wikipedia.org/wiki/Laundry_detergenthttp://en.wikipedia.org/wiki/Laundry_detergent8/3/2019 Ariel Presentation
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PRODUCT RANGE
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PRODUCT RANGE
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INTRODUCTION STAGE
Research conducted by Ariel on the Indian laundrymarket indicates that fragrance in detergents
It is an important factor of delight for the home-maker in her daily laundry chore.
Ariel Spring Clean has a flowery fragrance
Ariel Fresh Clean has a fresh fragrance catering tothe Indian consumers special fondness formogra
.
For that they do advertising Direct & InteractiveMarketing, and sales promotion
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GROWTH STAGE
Ariel is the worlds leading detergent and
launch stain removal.
Introduced in India in 1991, Ariel hascontinuously led other detergents inproduct innovation.
It was the first to bring the compact
detergent technology in India
the enzyme technology for superior andsafe stain-removing power;
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ADVERTICING
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ADVERTICING
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ADVERTICING
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ADVERTICING
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ARIEL AD CAMPAIGN
ANALYSIS
In 2006, Ariel started its "turn to 30"campaign to inspire consumers to wash incool water so that energy can be saved.
Ariel launched a concentrated version oftheir liquid detergents named Ariel Powerin the spring of 2008.
In October 2008, Ariel launched their newExcel Gel product which can be used in
temperatures as low as 15 degreesCelsius. This product was launched underAriel's "cold is the new hot" campaign.
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Competitors:
HUL
NIRMA
HENKO
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PUBLIC RELATION
They are on tweeter
Face book
Blogs &
Annual report
http://arielpublicity.com/category/blog/
http://www.pginvestor.com/phoenix.zhtml?c=104574&p
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SOME PROJECTS
Project Shiksha II: Educating UnderprivilegedChildren
Project Shiksha: Secure Your Childs Future (2003) Rebuilding Lives In Earthquake Hit Bhuj
(2001/2002)
Project Poshan: Fighting Malnutrition in India(2000) Project Open Minds: Educating Indias Working
Youth (1999) Project Drishti: The First-ever Sight Restoration
Programme in India (1999)
Project Future Focus: The First-Ever Round Write-In Career Guidance Service (1998) Project Peace: Environment Education Programme
(1996)
http://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgpeace.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/pgfuture.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/projectdrishti.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proopenmind.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/proposhan.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/gujearthq.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/proshiksha.htmhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdfhttp://www.pg-india.com/hp/shiksha.pdf8/3/2019 Ariel Presentation
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DIRECT MARKETING
If u r buying a bulk detergent they providedirect marketing through their web site oremail
www.pginvestor.co.in
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PROMOTION
Ariel promoted by the DR. KIRAN BEDI
Indian first IPS lady officer
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