PROTECTING YOUR BRAND?
are you
13,000 retweets overnight
WHAT ARE THE RISKS?
WHAT ARE THE RISKS?
89% 81% 73% 67% 46%
Legal & Regulatory Risk
Brand & Reputational Risk
Privacy Risk Information Security
Risk
Operational Risk
Source: Forrester Research Ltd., Q2 2014 Social Risk And Compliance Solutions Wave Customer Reference Online Survey
WHY SHOULD YOU CARE?
WHY SHOULD YOU CARE?
You have more employees who need social
Legal and regulatory bodies are playing catch-up
Social media can-of-worms
How Can We Manage Social Risk?
IDENTIFY
IDENTIFY
What are your potential risks externally?
What risks are posed with new activities?
Can we learn from others?
ASSESS
ASSESS Establish a risk assessment framework
Evaluate Likelihood vs Impact
Prioritise efforts to mitigate
MITIGATE
MITIGATE
Establish a decision framework and governance
Train and educate staff especially on policies
Deploy tools to faciliate
MONITOR
MONITOR Always on
Always on
Always on
remember
You’re not immune
Social is always changing
Better, deeper customer relationships
contact me
andy yeo
twitter: @yeoa
linkedin.com/in/andycpyeo