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this is -)# +)( + .+'/ years of #//-"0.
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this is /&1# years of #//-"0.
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this is ,#1#) years of #//-"0.
Sbuild a community?
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many companies don’t invest in community building. start now before they do.
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http://www.muscleandfitness.com/training/arms/get-grip-0
communities are full of people who know other people who are like them.
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http://pinterest.com/pin/258042253622760857/
communities develop brand advocates who become your business development team.
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http://radio.foxnews.com/toddstarnes/top-stories/lsu-group-wants-football-fans-to-wear-crosses.html
from interruption to being a part of a customer’s life.
2.# shift
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- Avinash kaushik -
- services based- boring niche- non-tech savvy audience-18 month avg sales cycle
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&5/" -#)7,
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referrals from ,-4&+' )#05-"6 before
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Google+
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referrals from ,-4&+' )#05-"6 after
email marketing & blog drove 4,000 .+/+#/ in 12 ('*#$/
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goals not tools$%&'( /"-7
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all the right things8#+,%"#
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This community building STUFFtakes a long time to gain traction.be flexible & learn to adjust quickly.
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!"planned
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ON DOINGhttp://www.extratv.com/2012/04/05/the-extra-list-all-things-titanic/
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9-77%)&03 $%&'(&)*Foundational stuff Time
research & persona developmentBlog Integrationsocial media & email marketing setupintial strategyrevamp nav structure/transform pagesoptimize website
30 days
30 days
30 days
60 days
60 days
60 days
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#$+*3/actually
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WENT DOWN http://media-cache-ec0.pinimg.com/originals/20/ea/44/20ea44376b154f36a70a3e224c9b3f0b.jpg
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9-77%)&03 $%&'(&)*Foundational stuff Time
research & persona stuffBlog Integrationsocial media & email marketing setupintial strategyrevamp nav structure/transform pagesoptimize website
30 days
30 days
30 days
60 days
9 Months
9 months
@Mackfogelson
!" LEARNED
5.+0
FROM ALL OF THIShttp://www.signoutfitters.com/images/view.aspx?productId=338
@Mackfogelson
hold up progress
bb
9'*’# :"# #$"
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execute all phases simultaneously
@Mackfogelson
2.@Mackfogelson
focus your efforts on getting the right things done to grow your community and your business.
goals not tools$%&'( /"-7
@Mackfogelson
!"planned
5.+0
ON DOING http://blog.gigmasters.com/parties-we-love-super-bowl-edition/
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:)(%,0"3 ;<=#"0&,#thought leadership goal breakdown
Push government innovation & efficiency
Drive neighborhood & Community improvement
change perception of city government
bridge the gap between building dept &community development services
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#$+*3/actually
.-5
WENT DOWN http://www.retronaut.co/2012/07/hurdles-olympic-games-1948/
Sreach their goals
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basic routine0-
HEre’s what we did to build community
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-#%5#"3,
@Mackfogelson
develop a new strategy once/quarter.
develop & optimize content each month.
&'*#"*#
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mix between ="-7-0&-)+' & 1+'%#-("&1#) content
COnduct pre & post outreach for all content.<)#%"50$
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Send all content via email marketing.
=(5+:
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share content createdvia social media outlets.
-'0+5:
@Mackfogelson
share other people’sstuff via social media.
&'(()*+#,
@Mackfogelson
engage & manage thefrontline 2 days/week.
&'(()*+#,
@Mackfogelson
&'(()*+#,
@Mackfogelson
monitor & provide suggestions 3 days/week.
build relationships both on & offline.
&'(()*+#,
@Mackfogelson
guide offline efforts through strategy.
&'(()*+#,
@Mackfogelson
@Mackfogelson
>%5+*+*3provide social & community training as needed.
?*5:,/+/
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communicate via Weekly standups & monthly evaluation.
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>- +'' 0.# 2.&)*,SAFEbuilt’s community building checklist
content, seo & outreachemail marketingsocial mediacommunity managementtrainingstrategy & analysis
@"50$+*3 2'5:/
@Mackfogelson
efforts resulted in 74% increase in traffic year/year
@Mackfogelson
#//-"0, also contributed to working toward *-+',
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!" LEARNED
5.+0
FROM ALL OF THIShttp://magazine.liquida.it/2012/08/31/anche-gli-animali-vanno-a-scuola/animals_school1/
quality vs. quantity
>$" @+3$# >5%3"#/
@Mackfogelson
@Mackfogelson
9-77%)&03 $%&'(&)*improvements in audience engagement
starting & having conversations
increasing who shares content
increasing applause & activity levels
getting the content right
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9-77%)&03 $%&'(&)*improvements in long-term relationships
Leverage offline community
transform friends into brand advocates
increase subscribers to blog & email
increase pre & post customer outreach
3.@Mackfogelson
you must prove the value of your efforts so that you can earn your budgets.
all the right things8#+,%"#
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!"planned
5.+0
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8#+,%"# ,-7# ,0%//prove value of community building efforts
track events in google analyticsTrack form submissionsset up & monitor custom dashboardsPlace annotations in google analyticsutilize social media tools
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#$+*3/actually
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WENT DOWN http://pinterest.com/pin/62980094761207803/
=."%,#$+*3
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was up and to the right.
getting more exposure than we ever have before.
?# +"#
@Mackfogelson
absolutely
more visits through social media, email marketing, and the blog
than we ever have.
?# +"#
@Mackfogelson
driving
@Mackfogelson
but
translated into increased sales, opportunities, or revenue?
I don’t think so.
@+, 0.#
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effort
@Mackfogelson
http://www.keepcalm-o-matic.co.uk/gallery/#/i/302149/
@Mackfogelson
!" LEARNED
5.+0
FROM ALL OF THIShttp://www.troll.me/2012/12/14/uncategorized/alright-cya/
of your efforts with the right metrics.
A-% .+1# 0-
@Mackfogelson
prove the value
what do you track instead?
B- 5.#) 3-% 4+)’0
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track roi directly
KPIs and social media metrics for community building
via @tyler_brooks.
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community
bit.ly/18r7E7L
Indicators
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Building
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8#+,%"# 0.&, B0%//The obvious community building indicators
engaged followers, social shares & applauseadvanced segments related to contentclick-throughs on socialy shared contentbrand mentions & conversationsTraffic from social: visits & pageviews comments & subscribers
ROI
8#0"&4,
@Mackfogelson
related to
@Mackfogelson
8#+,%"# 0.&, B0%//roi related metrics
direct conversionsmicro conversionscustomer acquisition costbrand equity
an activity doesn’t have tangible roi doesn’t mean that it’s not valuable or useful.
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@Mackfogelson
- @hannah_bo_banna -
@Mackfogelson
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MESSY
http://devonannephotography.com/
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b@Mackfogelson
2.+)6 3-%
bOur blog - www.mackwebsolutions.com/blogLink Bundle - bitly.com/bundles/mackwebsolutions/5
free communty building guide signup - http://building-online-communities.mackwebsolutions.com
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