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Are we ready for small screen
surfing?
Marek SláčíkChief Marketing Officer
Telenor Serbia
It IS coming.
It’s going to
be HUGE.
SmartFeature
2011
USA201
5CEE
Sources: Nielsen, Analysys Mason
Serbia33%
Future household in Serbia
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The increasingly connected Serbian household (2010 to 2015 development)
3955% of HH will have ADSL or cable
1060%of all connected HHs will use WiFi
Source: Analysys Mason, team analysis
*2010 to 2015 development
2039%
small-screen internet
1233% smartphones
8290% mobile phones
~30%WiFi enabled
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ARE WE READY?
Telenor KLIK Smartphones
HSPA+Tablets
Opera Mini, Telenor KLIK and Ringier
From 20k to 160k users in 4 months
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50 – 100 kb/s
1 – 2 Mb/s
2 – 5 Mb/s
5 -10 Mb/s
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42%
Data users out of Telenor postpaid customers
25%29%
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42%
Data users out of Telenor postpaid customersSmall screen share
25%29%
80%
88%
83%
Smartphone visits to Telenor website
have grown
100% year on year
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ARE WE READY?
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NO
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Under
const
ruct
ion
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Feel like sharing?
Your experience?
Case study?
Idea?
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Open doors
Telenor is your partner.
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Marek SláčíkChief Marketing Officer
Telenor Serbia