Applying Consumer UX to Business Apps Jason Goldberg & Francesco Pacella
Pepo - Pepo Campaigns
Your Business Customers Are All Consumers
They spend much of the day doing this…
and this…
and this…
and this…
and this… and a whole lot of this…
and this… So, why do we treat them like this?
and this…
and this…
Our company makes this… Pepo
A consumer app
And this… Pepo Campaigns
The most easy-to-use enterprise-grade email marketing platform
and this… We challenge ourselves to use
consumer UX for Business
Principle 1: “User-first” vs. “functionality first.”
Principle 2: “As intuitive as Insta, FB, etc.”
Principle 3: “Make complex easy”
Principle 4: “A joy to use”
Pepo Campaigns Approach to Template Builder
Pepo Campaigns Approach to Template Builder
Pepo Campaigns Approach to Template Builder
Pepo Campaigns Approach to Automation
Pepo Campaigns Approach to Segmentation
Pepo Campaigns Approach to Reporting
Thank you! Jason Goldberg & Francesco Pacella
Pepo - Pepo Campaigns