The Enterprise App Market & Incubators
Sara Varni Sr. Director, AppExchange Sramana Mitra Founder, 1 Million by 1 Million
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SARA VARNI
SR. DIRECTOR, APPEXCHANGE
UX TECHNOLOGY MARKETING
TALENT MENTORSHIP FUNDING
SRAMANA MITRA
FOUNDER, One Million by One Million
How to Evaluate an Incubator
There are over 7500 incubators in the world-
most fail
Guidelines for selecting an incubator
Subsidized real estate is NOT incubation
Free internet connection, computers, coffee
does NOT equal incubation
Those are co-working spaces
Subsidized legal and accounting services is
NOT incubation
Incubation success does NOT equal funding
Over 99% of businesses are NOT fundable
It’s very dif!cult to actually get to product- market !t in 3 months
Mentoring networks do NOT work
What is incubation?
Incubation is to mentor an entrepreneur to position
his/her idea and validate its viability
Incubation is to help entrepreneurs bring their
product to market
Incubation is to educate
entrepreneurs on what they need to know to build a
pro!table business
Incubation is to connect
relevant dots: customers, channel partners, investors, media, analysts, advisors
Most incubators
charge 5-10% equity
Figure out precisely WHAT you get for
giving up 5-10% equity
The world’s only global, virtual incubator-accelerator. Mission: Help a million entrepreneurs reach $1M and beyond,
build a trillion dollar in global GDP and 10 million jobs.
To help a million entrepreneurs reach a million dollars in annual revenue and beyond, build a trillion dollars in global GDP and 10 million jobs.
• One Million by One Million • http://1Mby1M.com
Every Thursday Online:
Free, 1M/1M Strategy Roundtables Over 200 roundtables
Over 20,000 have attended Coached thousands of entrepreneurs
Join 1M/1M Premium for extensive methodology guidance,
curriculum, business development, and strategy consulting; also help with
!nancing & media relations.
1M/1M does not charge any equity
The Million Dollar Club
http://www.sramanamitra.com/2013/01/24/the-million-dollar-club-introduction/
Quantifying The 1M/1M Value Equation
http://www.sramanamitra.com/2013/01/25/the-million-
dollar-club-quantifying-the-1m1m-value-equation/
How To Use 1M/1M Effectively
http://www.slideshare.net/sramana/how-to-extract-value-
from-the-1-m1m-premium-program
Core Curriculum & Elective Modules
Case Studies of Several Hundred Successful Entrepreneurs & Video
Methodology: Lean, Capital Ef!cient, Bootstrapped Startups
Philosophy: Entrepreneurship = (Customers + Revenues + Pro!ts) Financing and Exit are Optional
“The 1M/1M program has been a phenomenal help to us. Within days of joining, Sramana introduced us to some key folks in the industry and helped open new doors for us. Her
advice is real, focused, and actionable. I would highly encourage entrepreneurs, especially !rst-time
entrepreneurs, to leverage the program.”
-Vikrant Mathur, Co-Founder at iFood.tv
THANK YOU!