App Store Optimization ASO - 101
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What is App Store Optimization?
• ASO = Targeted Keywords + Awesome Looking Icon + Great Informative Screenshots
• Targeted Keywords – You get 100 characters on the App Store, are you making optimum use of them?
• Icon – Does your Icon covey what your App does in a fleeting glance?
• Screenshots – Can the user figure out the main functionality of your app by just looking at the screenshots?
Targeted Keywords
• Building a Great App is just ½ the work
• The other ½ is marketing it• You have to find the most
relevant keywords for your App• You need to do a Traffic &
Competition Analysis of your Keywords
• Choose High Traffic, Low Competition Keywords
Awesome Looking Icon• You should instantly figure out the Functionality of a App by
Glancing at its Icon For Example:– The Icon on the Right can be – Note Taking App, Presentation Aid App
etc – The Icon on the Left – You know its can be nothing else than a
Calendar Scheduling App• So if you are looking for a calendar app you know which App
you are going to Download!
Example - Bad Screenshots
• All you can figure out is that it’s a racing game• No Explanatory Text to highlight game features• Have to read Description to understand game =
User loosing Interest/flicking to next game
Example - Great Screenshots• Smash everything = Pretty
much tells you it’s a destroy the town type Game
• Jump Between Vehicles = Explains the features of the game
• I don’t have to read description = Quick download decision!!
• Learning = Explain everything in 5 Screenshots
Get ASO Done!!
App without Downloads = No RevenueGet a FREE Quote Today!!
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