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Page 1: App Store Optimization ASO 101 - More App Downloads

App Store Optimization ASO - 101

ASO Done Right = More Downloads!!www.OptimizeMyApps.com

Page 2: App Store Optimization ASO 101 - More App Downloads

What is App Store Optimization?

• ASO = Targeted Keywords + Awesome Looking Icon + Great Informative Screenshots

• Targeted Keywords – You get 100 characters on the App Store, are you making optimum use of them?

• Icon – Does your Icon covey what your App does in a fleeting glance?

• Screenshots – Can the user figure out the main functionality of your app by just looking at the screenshots?

Page 3: App Store Optimization ASO 101 - More App Downloads

Targeted Keywords

• Building a Great App is just ½ the work

• The other ½ is marketing it• You have to find the most

relevant keywords for your App• You need to do a Traffic &

Competition Analysis of your Keywords

• Choose High Traffic, Low Competition Keywords

Page 4: App Store Optimization ASO 101 - More App Downloads

Awesome Looking Icon• You should instantly figure out the Functionality of a App by

Glancing at its Icon For Example:– The Icon on the Right can be – Note Taking App, Presentation Aid App

etc – The Icon on the Left – You know its can be nothing else than a

Calendar Scheduling App• So if you are looking for a calendar app you know which App

you are going to Download!

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Example - Bad Screenshots

• All you can figure out is that it’s a racing game• No Explanatory Text to highlight game features• Have to read Description to understand game =

User loosing Interest/flicking to next game

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Example - Great Screenshots• Smash everything = Pretty

much tells you it’s a destroy the town type Game

• Jump Between Vehicles = Explains the features of the game

• I don’t have to read description = Quick download decision!!

• Learning = Explain everything in 5 Screenshots

Page 7: App Store Optimization ASO 101 - More App Downloads

Get ASO Done!!

App without Downloads = No RevenueGet a FREE Quote Today!!

Satyawww.OptimizeMyApps.com

[email protected]


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