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Page 1: App Search Analytics: May 2011

App Search Analytics | May 2011 1

A P P S E A R C H A N A LY T I C SMay 2011

Page 2: App Search Analytics: May 2011

App Search Analytics | May 2011

A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the eighth edition of Chomp’s App Search Analytics Report!

Chompʼs technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chompʼs on-device search functionality within the US during the month of May.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected May 1 - 31 but references previous months for trending and comparison purposes.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

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A N A LY T I C S H I G H L I G H T S U M M A RY

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May Spotlight

App Search Usage TrendsThink app search and mobile web trends are the same? Think again. See how traffic patterns vary across Chomp by time of day and day of week with an inside look at how our app search metrics stack up against Googleʼs mobile search graphs.

Current Event Related QueriesThe query for ʻbibleʼ made a strong showing in the month of May, especially leading up to the predicted rapture on May 21st. There are 1,700+ bible related apps across both app stores.See how traffic patterns vary across Chomp by time of day and day of week. Plus, see how our metrics stack up against Googleʼs mobile search graphs.

International Search Trends (& top apps!)With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app downloads across Android and iOS abroad. From the UK to Saudi Arabia, app seekers showcase an array of interests from dating to books and personal finance.

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A N A LY T I C S H I G H L I G H T S U M M A RY

App Search AnalyticsTop QueriesAfter seven straight months of non-app name query domination, app names make headway with 11% growth across iOS and Android. 13 different game varieties including ʻadventure gamesʼ, ʻshooting gamesʼ and ʻboard gamesʼ appear in the top 25 lists.

App MonetizationPaid app downloads on Android increase 2% but decrease by 1% on iOS. App sales prove a worthy strategy for developers with paid apps; Camera+ reduces from $1.99 to $0.99 and earns the #1 spot on the iOS Chomp 55. Coincidence? We think not!

Best in CategoryAndroid users want utilities at the same rate as entertainment while trends on iOS remain consistent. Top three categories across both platforms are entertainment, games and utilities...though not necessarily in that order.

The Chomp 55Find out which iPhone and Android apps won the hearts and minds of Chomp users during April.Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS). Androidʼs top 10 gets diverse, featuring apps from five different categories

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A P P U S A G E M E T R I C S

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7 D AY S N A P S H O T: S E A R C H T R A F F I C ( C H O M P )

App Search Demand Persists Beyond WeekendsThe snapshot below compares Chomp app search traffic over a seven day week to a graph released by Google via their Inside Search event in June. While Googleʼs mobile web traffic peaks primarily on weekends, Chomp traffic skews high during both early and late days of the week.

Mon Tue Wed Thurs Fri Sat Sun

Chomp

Google

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2 4 H O U R S N A P S H O T: S E A R C H T R A F F I C

Chomp Searches Stay Consistent Throughout the Day.Below is a side-by-side comparison of Chomp hourly usage and mobile web browsing via Google. With gradual searches in the morning and peaks between 1pm and 11pm, the timing of usage across Chomp illustrates less variance in usage patterns than the Google mobile web graph.

trafficGoogleChomp

5am 7am 9am 11am 1pm 3pm 5pm 7pm 9pm 11pm 1am 3am

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C U R R E N T E V E N T A P P S E A R C H E S

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App queries correlate with real time events.May marked predictions of a rapture and subsequent trending app queries for ʻbibleʼ. The highest traffic day occurred on May 20th, one day prior to the predicted rapture. Similar queries such as ʻbiblesʼ resulted in similar daily traffic patterns throughout May.

Predicted Rapture

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I N T E R N AT I O N A L S E A R C H T R E N D S

United Kingdom“free”“games”“top apps”“adventure games”“utilities”“puzzle games”“free apps”

Canada“free”“games”“free apps”“top apps” “puzzle games”“utilities”“musical instruments”

Saudi Arabia“free”“chat”“top apps”“gps navigator”“islam”“theme”“dating”

Germany“free”“games”“calendar”“fun games”“productivity”“utilities”“rpg games”

India“free” “entertainment”“fun”“camera”“top apps”“games”“music”

Australia“free”“games”“top apps”“free apps”“productivity”“adventure games”“utilities”

United Kingdom • FX Camera• Angry Birds

Canada • Slice It!• FX Camera

Saudi Arabia• Wisepilot - GPS Navigator• Movies

Germany• Angry Birds• Bonsai Blast

India• Angry Birds• TubeMate You Tube Downloader

Australia• Star Traders RPG• Words With Friends Free

ʻFreeʼ was the #1 search term across all countries sampled on Android.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Top queries in Saudi Arabia infer the need for localized apps.

Top App Downloads by Country Top App Queries by Country

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I N T E R N AT I O N A L S E A R C H T R E N D S

United Kingdom • Gunman• Ramp Champ

Canada • Adobe Photoshop Express• Doodle Movie Challenge

Saudi Arabia• Opera Mini Web browser• Labyrinth Lite Edition

Germany• Lego Star Wars the Complete Saga cheats • Bordatlas

India• Google Earth• Free Music Download Lite

Australia• Adobe Photoshop Express• TapDefense

App search abroad shows more diversity on iOS.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. While five of six listed countries queried for ʻgameʼ a larger diversity of search terms are noticed in iOS app searchers abroad vs Android.

Top App Downloads by Country

United Kingdom“games”“free”“adventure games”“doodle”“business”“entertainment”“movies”

Canada“games”“board games”“free apps”“adventure games”“puzzle games”“utilities”“simulation games”

Saudi Arabia“games”“adventure games”“islam”“chat”“kids games”“books”“travel”

Germany“music”“expenses”“music streaming”“business”“rss”“personal finance”“star wars”

India“dial”“productivity”“contacts manager”“puzzle games”“contact”“books”“free games”

Australia“games”“shooting games”“adventure games”“free”“client”“voice”“productivity”

Top App Queries by Country

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C H O M P S E A R C H M E T R I C S

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A N D R O I D Q U E R I E S

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16%

84%

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during May. *Note: no app names were entered though “facebook” was in the #44 position followed by “twitter” at #72.

Non-App NameApp Name

Top Queries• free• Games• top apps• free apps• Utilities• Entertainment• adventure games• puzzle games• free games• rpg games• books• fun• music• Productivity• chat• texting• action games• calendar• movies• Social Networking• Photography• utility tools• camera• business• 3d games Android - May 2011

Non-App Name vs. App Name

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i P H O N E A N D i P O D Q U E R I E S

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20%

80%

Non-App NameApp Name

Top Queries• Games• adventure games• puzzle games• Entertainment• free apps• Utilities• Productivity• books• free• free games• Business• music• Photography• Social Networking• chat• shooting games• Lifestyle• movies• board games• fun games• fashion• kids games• camera• to do list• calendar iOS - May 2011

Non-App Name vs. App Name

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in May. Compared to April the ratio of non-app name vs name queries shifted 9% in favor of name searches.

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D

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On Chomp, only 5% of all Android Downloads were paid, a 2% increase over April. The $0.01 - $5 prices points grew by a combined 1.8% with the $1.00 range earning a 0.9% overall increase. The paid app with the highest number of referrals was Beautiful Widgets for 1.99.

5%

95%

0.01 - 1.001.01 - 2.002.01 - 3.003.01 - 4.004.01- 5.005.01 - 6.006.01 - 7.007.01 - 8.008.01 - 9.009.01 - 10.00Other

1.7%1.5%0.6%0.3%0.4%0.1%0.1%0.0%0.0%0.1%0.1%

Free

Paid

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i O S A P P D O W N L O A D S : F R E E V S PA I D

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Developers offering paid iOS apps saw downloads decrease by 1%, compared to April. The $.99 price point has grown a combined 2.4% since April. While on the whole, apps priced above $14.99 decreased by .4%, the $31.99 segment represents 35% of the ʻOtherʼ price points ($16.99 - $899.99).

16%

84%

0.991.992.993.994.995.996.997.998.999.9914.99Other

9.2%2.9%2.0%0.3%0.8%0.2%0.2%0.1%0.0%0.3%0.1%0.3%

Free

Paid

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M O S T P O P U L A R A N D R O I D C AT E G O R I E S

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Games hold strong but ʻutilitiesʼ evens the score with ʻentertainmentʼ. Other positive trends occurred in books (+1.3%), travel (+.4%), business (+.4%) and education (+.2%). The category with the highest loss was games (-2.0%).

2%2%3%

3%3%

lifestyle4%

productivity5%

music5%

social networking8%

entertainment16%

utilities16%

games27%

gamesutilitiesentertainmentsocial networkingmusicproductivitylifestylephotographybookstravelhealthcare & fitnessnewsbusinessfinancesportsweathereducationmedical

27.1%16.3%16.3%

7.8%5.4%5.3%4.4%3.2%3.1%2.8%2.3%1.6%1.0%0.9%0.8%0.7%0.6%0.3%

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M O S T P O P U L A R i T U N E S C AT E G O R I E S

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Category rankings on iOS stay consistent. While entertainment and games continue to capture 41% of the category market share, medical, finance and weather remain on the bottom three positions with only 1.7% of the combined total. Shifts occurred only between books and news.

2%2%2%2%

2%3%

4%

4%

5%

social networking7%

productivity8%

lifestyle8%

utilities8%

games19%

entertainment22%

entertainmentgamesutilitieslifestyleproductivitysocial networkingreferencephotographymusiceducationtravelbusinesshealthcare & fitnessnavigationbooksnewssportsmedicalfinanceweather

21.8%18.6%

8.4%8.0%7.8%6.6%4.9%3.8%3.7%2.9%2.3%2.1%1.8%1.5%1.5%1.4%0.9%0.7%0.7%0.3%

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T H E C H O M P 5 5 - A n d ro i d

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App Search Analytics | May 2011

C H O M P ’ S T O P 5 5 O F M AY - A n d ro i d

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Congratulations to Chompʼs top 55, our list of the most popular Android apps in May! These apps have captured the hearts and minds of Chomp users over the past month.

1 Lookout Mobile Security Free Utilities #12 April, #27 March

2 Dictionary.com Free Books Chomp 55 debut

3 Google Maps Free Travel #7 April, #1 Mar

4 Google Reader Free News #32 in April

5 GO SMS Pro Free Social Networking #9 in April

6 Dolphin Browser HD Free Social Networking #23 April, #30 March

7 Zedge Ringtones & Wallpapers Free Utilities Chomp 55 debut

8 Pandora Internet Radio Free Music #14 in April

9 Google Translate Free Utilities #43 in April

10 Google Sky Map Free Books Chomp 55 debut

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App Search Analytics | May 2011

C H O M P ’ S T O P 5 5 O F M AY - A n d ro i d ( 1 1 - 5 5 )

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11 Angry Birds Seasons #39 in April 34 Advanced Task Killer 12 Movies #24 in April 35 Opera Mini Web Browser13 The Weather Channel 36 Twitter14 Angry Birds Rio #37 in April 37 Androidify15 LauncherPro #34 in April 38 Facebook for Android16 TweetDeck (Twitter, Facebook) #1 April, #40 March 39 Shazam17 IMDb Movies & TV 40 Adobe Photoshop Express18 Flash Player 10.3 41 ASTRO File Manager #8 in April19 Yelp 42 SoundHound ($4.99) #49 in April20 Barcode Scanner 43 Google Translate21 Evernote 44 AppBrain App Market22 Words With Friends Free 45 WhatsApp Messenger #30 in April23 TuneIn Radio #17 in April 46 Google Voice #50 April, #46 March24 Google Goggles 47 Bump25 JuiceDefender - battery saver #29 April, #28 March 48 Paper Toss26 Handcent SMS #16 in April 49 Jewels #25 in April27 SoundHound #42 in April 50 Gmail #55 April, #2 March28 Unblock Me FREE 51 Firefox29 Google Docs 52 ColorNote Notepad Notes #46 in April30 Backgrounds 10,000 Wallpapers 53 Speedtest.net Mobile #11 in April31 Adobe Reader #26 in April 54 GO Launcher EX #5 in April32 Google Chrome to Phone #36 in March 55 Fruit Slice #2 in April33 GasBuddy - Find Cheap Gas #10 in April

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T H E C H O M P 5 5 - i O S

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C H O M P ’ S T O P 5 5 O F M AY - i O S

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Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in May! These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October – May.

1 Camera+ $1.99 Photography #8 Apr, #17 Feb, #2 Jan

2 The Moron Test $0.99 Entertainment #35 in Dec

3 Fruit Ninja Lite Free Games Chomp 55 debut

4 OpenTable Free Travel Chomp 55 debut

5 Read It Later Pro $2.99 News #3 in March

6 Find My iPhone Free Utilities #11 in Nov

7 Reeder $2.99 News #25 Jan, #25 Dec, #40 Nov

8 Lose It! Free Healthcare & Fitness

#20 in April

9 Retina Wallpapers HD w Glow... Free Entertainment #35 Apr, #23 Feb, #38 Dec

10 RunKeeper Free Healthcare & Fitness

#53 in Jan

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App Search Analytics | May 2011

C H O M P ’ S T O P 5 5 O F A P R I L - i O S ( 1 1 - 5 5 )

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11 The Moron Test: Section 1 33t WordSearch Unlimited Free12 Sol Free Solitaire 35 FML Official13 Fandango Movies - Times & Tickets 36 Waze GPS & traffic (#48 Apr, #28 Mar, #31 Feb, #18 Oct)

14 Apple Store (#53 Mar, #31 Dec) 37 Dictionary.com - Dictionary & Thesaurus (#17 Apr)

15 Game Dev Story (#3 Apr, #55 Feb, #15 Oct) 38 Epicurious Recipes & Shopping List (#41 Mar, #43 Feb)

16 SoundCloud 39 Wikipanion17 Emoji Free! 40 redbox (#13 Feb)

18 HeyTell (#6 Dec) 41 Netflix (#46, Apr, #22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct)19 Dropbox (#20 Feb, #31 Jan, #33 Dec, #22 Nov, #24 Oct) 42 AroundMe

20 Engadget 43 WebMD Mobile (#54 Apr, #4 Mar)

21 Instagram (#14 Apr, #47 Mar, #30 Dec, #14 Nov, #19 Oct) 44 Sky Burger (#55 Apr, #55 Mar, #53 Nov)22 Plants vs. Zombies (#28 Apr, #36 Feb, #49 Jan, #43 Dec) 45 Key Ring Reward Cards23 Tiny Wings (#9 Apr, #19 Mar, #4 Feb) 46 Facebook (#11, Apr, #37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov,

#29 Oct)24 Tumblr (#21 Apr) 47 PayPal (#53 Feb)

25 RedLaser (#50 Feb) 48 Mega Jump26 Cut the Rope (#38 Apr, #38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct) 49 Allrecipes.com Dinner Spinner (#6 Apr)

27 TuneIn Radio Pro 50 Angry Birds (#15 Apr, #32 Mar, #39 Feb, #42 Nov, #37 Oct)

28 Amazon Mobile (#40 Mar, #42 Feb, #32 Dec, #39 Nov, #19 Oct) 51 MyTown (#49 Apr)

29 Cut the Rope Lite (#24 Apr, #30 Mar, #19 Jan, #52 Dec, #17 Oct) 52 Wikipedia Mobile (#51 Apr, #48 Mar #15 Feb)

30 Pocket God 53 Trainyard Express (#36 Dec, #21 Nov, #47 Oct)

31 WolframAlpha (#50 Oct) 54 StumbleUpon! (#6 Mar, #21 Feb)

32 Hipstamatic (#38 Nov, #21 Oct) 55 Pulse News for iPhone33t Speedtest,net Mobile Speed Test

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