App Marketing
ARE YOU MOVING ON
THE RIGHT TRACK?
APP NAME
A recursive aspect that clearly signifies the more downloads brings in a higher probability of your app to appear on the top.
KEYWORDS
“DOWNLOAD” METRIC
Google Play Store and App Store allows you to identify a “reduced set of keywords” to help the app store in identifying your app.
App name can make all the difference in influencing your app ranking.
Given below are 7 crucial factors of App Store Optimization
APP DESCRIPTION
Enumerate the important features of your app, by attaching it with likely keywords.
RATINGS AND REVIEWS
Screenshots of your app literally convince a user to download and check it out!
APP SCREENSHOTS
The most important features of your apps are always reflected in the reviews.
APP LOCALIZATION
It’s a forthright process of translating all details of your app and adapting it to a localized language and culture of a country to which it is targeted.
App discovery doesn’t just happen only in the app store! Your app market is a wide platform
and should be deemed “discoverable” from any angle.
APP INDEXING
HOW DO YOU CARRY OUT APP DISCOVERY
THROUGH OTHER DOMAINS?
Here are 10 forms of implementing app discovery outside, we have suggested 5 ways your app could be identified
from outside the play store.
WEBSITE PROMOTE ON SOCIAL
NETWORKS
APP BANNERS ON YOUR
STATIC WEBSITE
INFLUENTIAL
BLOGGERS
APP REVIEW SITES
App
Promotion:
The days after the launch of your app can be the most unrewarding as you have no clue how your app is going to be received by the masses.
How to promote an app?
Be extraordinary in your promotions
Weave a story
Synchronized Exposure
Website
Influence downloads
FEW TIPS YOU CAN MAKE USE OF TO
PROMOTE YOUR APP AND BE A “SMART”
APP MARKETER.
App Analytics
To take your app to the next level there are some top “free” appanalytics tools will give you the data to help you understand how people are using your app, where the pain points are and how to make your app the best it can be.
Mobile Analytics: Google
App Analytics: Apple
Apsalar
Localytics
APP RE-
ENGAGEMENT
U s e p u s h n o t i f i c a t i o n s i n t e l l i g e n t l y
A d v e r t i s e u s i n g r i c h m e d i a
I n t e r a c t w i t h u s e r s o n l i n e
S h a r e r e w a r d s a n d c o u p o n s
App marketing is a recursive form of marketing that needs to me monitored
and gauged on a periodic basis. The strategies have to be fine tuned and
updated to serve the purpose of the app.
CONCLUSION
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