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BETAAnalyti Bo
A UX Case StudyA website redesign plays a pivotal role in reaching out to the potentialcustomers and yielding the desired ROI.
by Innoppl.
Contents
About Analytix Box
The Scenario
The Problem
The Root Cause Analysis
What We Did 06.1 Created A Style Guide
06.2 Improve Content Visibility
06.3 Then, Go For The Kill
Result
01
02
03
04
05
06
07
© Innoppl 2016. All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording,
or by any information storage and retrieval system.
01Contents
Analytix Box is the new eCommerce analytics
tool on the block. While still in Beta and looking
for a small community of users to help make their
product better, Analytix Box promises to be an
analytics game changer.
Boasting intelligent data analyses, the tool helps Boasting intelligent data analyses, the tool helps
you take a deeper look at where you lag and
discover what you’re doing right. It also lets you
analyze sales, map actionable steps and
improve your eCommerce business.
Basically, the tool helps you understand your
eCommerce customers better with actual data.
02
About Analytix Box
Analytix Box - A UX Case Study
eCommerceAnalytics tool
Page | 3
03
The Scenario
ALL YOUR DATA IN ONE PLACE
What Are We All About?
The most advanced
analytics platform for
your website.
Our mission is to help
business to take
control of their...
Powerful Analytics
ToolGet Started
Potential customers were coming to the site, but failing to really understand what it’s all about. So, they left, causing a 90%
bounce rate. Not a good scenario for a new SaaS platform.
90%Bounce Rate
Analytix Box - A UX Case Study Page | 4
04
The Problem
Site Engagement
Social Analytics
Technology Demographics
Leads Intelligence
The SaaS product is amazing, but the website didn’t have
the proper UX to convince users to sign up - They were
missing this important part of the marketing funnel.
Analytix Box - A UX Case Study Page | 5
05
The Root Cause Analysis
Analytix Box - A UX Case Study Page | 6
www.analytixbox.com
Analytix Box
Typography01.
. BANNER TEXT
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration
in some form, by injected humour, or randomised words which don't look even slightly believable.
Font Size - 60PX Font Family - Lato Bold
Color - #FFFFFF Tag - H1
Font Size - 34PX Font Family - Lato Light
Color - #FFFFFF Tag - H1
Font Size - 18PX Font Family - Lato Regular
Color - #FFFFFF Tag - P Line Height - 30PT
LOREM IPSUM IS NOT SIMPLY
CONTRARY TO POPULAR BELIEF
We performed usability testing with 20 different participants
belonging to various age and social groups.
The questionnaire had the following queries:
1) What is the look and feel of the website?
2) Were they willing to sign up for their services?
3) Also, they were shown different marketing materials and asked to choose the ones belonging to Analytix Box.
Analytix Box - A UX Case Study
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form,
by injected humour, or randomised words which don't look even slightly believable.
CONTRARY TO POPULAR BELIEF
LOREM IPSUM IS NOT SIMPLY
GET STARTED
Lorem ipsum dolor sit amet, con-
sectetur adipiscing elit, sed do
eiusmod tempor...
ANALYTICS
Lorem ipsum dolor sit amet, con-
sectetur adipiscing elit, sed do
eiusmod tempor...
PERSONALIZATION
Lorem ipsum dolor sit amet, con-
sectetur adipiscing elit, sed do
eiusmod tempor...
PERSONALIZATION
Page | 7
The survey results were a rude awakening and a website redesign became the obvious solution. A redesign was needed
to deal with the following 3 challenges faced by Analytix Box.
Improve product awarenessby creating a brand
Challenge #1
Providing the right UX
Challenge #2
--------------------------------------------------
--------------------------------------------------
Get users to sign up
Challenge #3
06
What we did
Analytix Box - A UX Case Study Page | 8
Style Guide
ABOUT ANALYTICS BOX
WHAT MAKES US...
Our mission is to help business to take control of their
data and make actionable decisions based on it. We want
businesses to track, analyze...
GET STARTED
READ MORE >>
. BODY TEXT
Font Size - 17PX Font Family - Lato Regular
Color - #6ABB5F Tag - H4
Font Size - 38PX Font Family - Lato Light
Color - #4C4C4C Tag - H2
Font Size - 15PX Font Family - Lato Regular
Color - #4C4C4C Tag - P Line Height - 22PT
Font Size - 12PX Font Family - Lato Bold
Color - #6ABB5F Tag - P
Font Size - 17PX Font Family - Lato Regular
Color - #FFFFFF Tag - P Background-Color - #6ABB5F
06.1 Created A Style Guide
Takes on Challenge #1:
Improve product awareness by creating a brand
We had to define a brand that makes Analytix Box a success. We started
out by creating the right branding features from scratch. To make a web-
site brand-able, the right choice of color scheme, typography, logo place-
ment and usage, etc. matters. But, to create a viable brand, these ele-
ments should go into each and every marketing material created.
When a user lands on the website, we have less than a few seconds to im-
press them - So, these branding elements play an important part in the
marketing funnel.
Since there is no place for inconsistency when creating a successful
brand, we created a style guide by documenting everything in a single
sheet. This helps them to easily identify what colors are to be used along
with the font style and size.
Analytix Box - A UX Case Study Page | 9
06.2 Improve Content Visibility
Takes on Challenge #2:
Providing the right UX
This is the toughest part of the marketing funnel, as the user comes into the
website through various sources. It’s hard to judge who they are and how
they will react to the website.
Imagine a scenario where you have a walk-in customer to your physical Imagine a scenario where you have a walk-in customer to your physical
store and they leave without buying a thing. There is no way you can force
users to buy - But you can set the perfect ambience to assist in the pro-
cess. It’s the same case with your website, it needs to create the perfect
ambience to make users stick around and try out the product.
This makes content placement an important aspect in a website’s success.
We created a webpage layout to highlight the product’s main features,
along with different sections to talk about the various aspects of the prod-
uct. The information is segmented and laid out for easy discovery. Users
have the necessary information arranged in a chronicle manner to ana-
lyze and digest facts. They can find information about who you are, read
testimonials about how well the product works and make an informed de
cision about whether they want to use it or not.
Colors
. HIGHLIGHT
#6ABB5F
#F2F2F2 #F7F7F7
#909090#4C4C4C
Analytix Box - A UX Case Study Page | 10
SIGN IN NOW!
NEW USER SIGNUP HERE!
06.3 Then, Go For The Kill
Takes on Challenge #3:
Get users to sign up
Analytix Box’s major goal is to convince users to sign up. The strategic lo-
cation of the CTA button plays an important role in achieving this particu-
lar goal.
For a website talking about products, it’s essential to let users learn about
the product completely before asking them to sign up. It’s also necessary
to have a separate section that doesn’t distract users from the main sub-
ject, that is whether to click on the CTA button or not.
GET STARTED
ANALYTICS PLATFORM
DATA ANALYTICS INTELLIGENCE. . .BUILT FOR YOUR BUSINESS
A clean layout has all the elements of a product web-
site. We created a vibrant UX to make an easy transi-
tion from the prospective visitors to loyal user. This dras-
tically decreased the bounce rate, resulting in a higher
conversion rate. The customer continues to
work with us to this day.
07
Result
Analytix Box - A UX Case Study Page | 11
Atlanta, Georgia (Main Office)
Thinking Of Your Website Redesign?Let’s Talk!
3400 Peachtree Road, NE Suite 939, Atlanta, GA 30326Phone: (404) 788-6332
Email: [email protected]
Los Angeles, California9415 Culver Blvd, Culver City, CA 90232
Phone: (310) 279-6584
Email: [email protected]
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© Innoppl 2016. All Rights Reserved.