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CHAPTER V
ANALYSIS AND INTERPRETATION
TABLE 5.1
Age of the respondents No of Respondents
21-30 7
31-40 32
41-50 51
Above 50 10
Total 100
Inference:
From the above table we infer that 7% of the respondents belong to the age group 21-30 yrs, 32% of the
respondents belong to 31-40 yrs , 51% of the respondents belong to 41-50% and remaining 10% of the
respondents belong to above 50 years age group
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CHART 5.1
7
32
51
10
0
10
20
30
40
50
60
21-30 31-40 41-50 Above 50
Age of the Respondents
21-30
31-40
41-50
Above 50
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TABLE 5.2
Gender No of Respondents
Male 32
Female 68
Total 100
Inference:
From the above table we infer that 32% of the respondents are male and remaining 68% of the
respondents are female
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CHART 5.2
32
68
Gender of the Respondents
Male
Female
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TABLE 5.3
Occupation of the Respondents No of Respondents
Pvt Employee 60
Govt Employee 2
Small Business 12
House Wife 26
Total 100
Inference:
From the above table we infer that 60% of the respondents are private employees, 2% are government
employees, 12 % run small business, and remaining 26% are house wife
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CHART 5.3
60
2
12
26
0
10
20
30
40
50
60
70
Pvt Employee Govt
Employee
Small
Business
House Wife
Occupation of the Respondents
Pvt Employee
Govt Employee
Small Business
House Wife
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TABLE 5.4
Income per Month of Respondents No of Respondents
Less Than Rs.2500 75
Rs.2501 -Rs.5000 11
Rs.5001 - Rs.7500 6
Rs.7501 - Rs.10000 6
Above 10000 2
Total 100
Inference:
From the above table we infer that 75% of the respondents are earning less than 2500 in a month , 11%
of the respondents earn between 2501 - 5000, 6% of the respondents earn between 5001-7500,6% of
the respondents earn between 7501- 10000, and remaining 2% of the respondents earn more than
10000
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CHART 5.4
75
116 6
2
0
10
20
30
40
50
60
70
80
Less Than
Rs.2500
Rs.2501 -
Rs.5000
Rs.5001 -
Rs.7500
Rs.7501 -
Rs.10000
Above
10000
Income per Month of Respondents
Less Than Rs.2500
Rs.2501 -Rs.5000
Rs.5001 - Rs.7500
Rs.7501 - Rs.10000
Above 10000
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TABLE 5.5
Years of using ARASU salt No of respondents
1-2 years 2
3-4 years 3
5-6 years 28
Above 6 years 67
Total 100
Inference:
From the above table we infer that 2% of the respondents are using ARASU salt for 1-2 years, 3 % of the
respondents use it for 3-4 years, 28% of the respondents use it for 5-6 years and remaining 67% of the
respondents use it for more than 6 years
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Chart 5.5
0
10
20
30
40
50
60
70
1-2 years 3-4 years 5-6 years Above 6years
2 3
28
67
Years of Using ARASU Salt
1-2 years
3-4 years
5-6 years
Above 6 years
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TABLE 5.6
Purchase of all food commodities at Ration Shop No of Respondents
Yes 100
No 0
Total 100
Inference:
From the above table we infer that 100% of the respondents purchase all commodities at the Ration
Shop
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CHART 5.6
100
Purchase of all food commodities at
Ration Shop
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TABLE 5.7
Type of ARASU salt purchase from Ration Shop No of respondents
Crystal salt 2
Refined free flow salt 85
Both 13
Total 100
Inference:
From the above table we infer that 2% of the respondents purchase only Crystal Salt, 85% of the
respondents purchase refined free flow salt and the remaining 13% of the respondents purchase both
the variants
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CHART 5.7
2
85
13
Type of ARASU Salt Purchase
Crystal salt
Refined free flow salt
Both
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TABLE 5.8
Quantity of ARASU salt purchase 1 KG 2 KG Above 2 KG
Crystal Salt 13 2 0
Refined free flow salt 4 77 4
Total 17 79 4
Inference:
From the above table we infer that 13% and 4% of the respondents purchase Crystal salt and Refined
free flow salt , 2% and 77% of the respondents purchase Crystal Salt and Refined free flow salt andremaining 4% of the respondents purchase Refined free flow salt
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CHART 5.8
13
2 04
77
4
0
10
20
30
40
50
60
70
80
90
1 KG 2 KG Above 2 KG
Quantity of ARASU salt purchase
Crystal Salt
Refined free flow salt
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TABLE 5.9
Self and Family members satisfied after using ARASU salt No of Respondents
Very Satisfied 18
Satisfied 75
No idea 4
Dissatisfied 3
Very Dissatisfied 0
Total 100
Inference:
From the above table we infer that 18% of the respondents are Very Satisfied with ARASU salt , 75% of
the respondents are Satisfied , 4% of the respondents have No idea , and 3% of the respondents areDissatisfied
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CHART 5.9
18
75
4 30
0
20
40
60
80
Self and Family members satisfied after
using ARASU salt
Very Satisfied
Satisfied
No idea
Dissatisfied
Very Dissatisfied
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TABLE 5.10
Opinion on ARASU salt in its Colour / Taste / Packing Opinion
TotalFactors Very Good Good Bad Very Bad No idea
Colour 25 70 5 0 0 100
Taste 43 57 0 0 0 100
Packing 11 63 15 11 0 100
Inference:
Colour : From the above table we infer that 25% of the respondents vote for Very Good for Colour , 70%
of the respondents say Good, 5% of the respondents say bad
Taste: From the above table we infer that 43% of the respondents agree the Taste is Very Good and the
remaining 57% of the respondents say its Good
Packing: From the above table we infer that 43% of the respondents say the packing is Very Good , 63%
say it is Good , 15% of the respondents say it is Bad, 11% of the respondents say it is Very Bad
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CHART 5.10
25
70
50 0
43
57
0 0 0
11
63
1511
00
10
20
30
40
50
60
70
80
Very Good Good Bad Very Bad No idea
Opinion on ARASU salt in its Colour /
Taste / Packing
Colour
Taste
Packing
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TABLE 5.11
Awareness that ARASU Iodized Salt is very helpful for body health particularly for
childrens brain development
No of
Respondents
Yes 87
No 7
No Idea 6
Total 100
Inference:
From the above table we infer that 87% of the respondents are aware, 7% of the respondents are not
aware and the remaining 6% of the respondents have No Idea .
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CHART 5.11
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TABLE 5.12
Price of ARASU Salt is very reasonable and affordable No of Respondents
Strongly Agree 87
Agree 10
No Comments 3
Disagree 0
Strongly Disagree 0
Total 100
Inference:
From the above table we infer that 87% of the respondents Strongly Agree that the price is reasonable
and affordable, 10% of the respondents agree and 3% of the respondents didnt comment on it
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CHART 5.12
87
103 0 0
0
10
20
30
40
50
60
70
80
90
100
Strongly
Agree
Agree No
Comments
Disagree Strongly
Disagree
Price of Arasu Salt is very reasonable and
affordable
Strongly Agree
Agree
No Comments
Disagree
Strongly Disagree
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TABLE 5.13
Availability of ARASU salt in ration shop No of respondents
Always 91
Very Often 6
Some times 0
Rarely 3
Not at all 0
Total 100
Inference:
From the above table we infer that 91% of the respondents say ARASU salt is always available, 6% of the
respondents sat very often , 3% of the respondents say it is rare
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CHART 5.13
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TABLE 5.14
Health after consuming ARASU salt No of Respondents
Improvement in Health 71
No change in Health 22
Deficiency in Health 0
Can't say 7
Total 100
Inference:
From the above table we infer that 71% of the respondents feel improvement in health, 22% of therespondents feel no change in health, and 7% of the respondents can't say
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CHART 5.14
71
22
0
7
Health after consuming ARASU salt
Improvement in Health
No change in Health
Deficiency in Health
Can't say
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TABLE 5.15
Government of Tamil Nadu provides awareness of Iodized ARASU salt No of Respondents
Strongly Agree 5
Agree 77
No comments 15Disagree 0
Strongly Disagree 3
Total 100
Inference:
From the above table we infer that 5% of the respondents Strongly Agree that government provides
awareness, 77% of the respondents agree, 15% of the respondents didnt comment and remaining 3%
strongly disagree
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CHART 5.15
5
77
15
0
3
Government of Tamil Nadu provides
awareness of Iodized ARASU salt
Strongly Agree
Agree
No comments
Disagree
Strongly Disagree
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TABLE 5.16
Promotion of Iodized ARASU salt among public No of Respondents
Television 64
News Papers 10
Pamphlets 2
Free Small Sachet 23
Public meetings 1
Total 100
Influence:
From the above table we infer that 64% of the respondents want the government to promote the
product through television , 10% of the respondents vote on news papers , 2% of the respondents votefor pamphlets , 23% of the respondents vote for free small sachet , 1% of the respondents vote on public
meetings
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CHART 5.16
6410
2
23
1
Promotion of Iodized ARASU salt
among public
Television
News Papers
Pamphlets
Free Small Sachet
Public meetings
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TABLE 5.17
Apart from ARASU Salt preferred brand No of Respondents
TATA Salt 57
Annapurna Salt 32
I Shakthi 3
Others 8
Total 100
Inference:
From the above table we infer that 57% of the respondents prefer TATA salt, 32% of the respondents
prefer Annapurna Salt, 3% of the respondents prefer I Shakthi and remaining 8% of the respondents
prefer other private brands
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CHART 5.17
57
32
3
8
0
10
20
30
40
50
60
TATA Salt Annapurna Salt I Shakthi Others
Apart from ARASU Salt preferred brand
TATA Salt
Annapurna Salt
I Shakthi
Others
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HYPOTHESIS TESTING
Aim
To find the relationship between years of using ARASU salt and Self and Family members satisfied after
using ARASU salt Hypothesis
Null Hypothesis Ho: There is no relationship between years of using ARASU salt and Self and Family
members satisfied after using ARASU salt
Years of using ARASU
salt
Self and Family members satisfied after using ARASU salt
Tota
l
Very
Satisfied
Satisfie
d
No
idea
Dissatisfie
d Very Dissatisfied
1- 6 years 8 21 2 2 0 33
Above 6 years 10 54 2 1 0 67Total 18 75 4 3 0 100
Inference
According to the null hypothesis There is no relationship between years of using ARASU salt and Self
and Family members satisfied after using ARASU salt.
Chi-Square Degree of freedom p-value
0.99 1 0.3197
Since P>0.05 , the null hypothesis is accepted at 5% level of significance Hence there is no
relationship between years of using ARASU salt and Self and Family members satisfied after using
ARASU salt .
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Aim
To find the relationship between Occupation of the respondents Awareness that ARASU Iodized Salt is
very helpful for body health particularly for childrens brain development
Hypothesis
Null Hypothesis Ho: There is no relationship between Occupation of the respondents Awareness that
ARASU Iodized Salt is very helpful for body health particularly for childrens brain development
Occupation of the respondents
Awareness that ARASU Iodized Salt is very helpful
for body health particularly for childrens brain
development
TotalYES NO NO IDEAPvt Employee 47 7 6 60
Govt Employee 2 0 0 2
Small Business 12 0 0 12
House Wife 26 0 0 26
Total 87 7 0 100
Inference
According to the null hypothesis There is no relationship between Occupation of the respondents
Awareness that ARASU Iodized Salt is very helpful for body health particularly for childrens brain
development.
Chi-Square Degree of freedom p-value
4.57 1 0.03
Since P
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Aim
To find the relationship between Income of the respondents and Price of ARASU Salt is very reasonable
and affordable
Hypothesis
Null Hypothesis Ho: There is no relationship Income of the respondents and Price of ARASU Salt is very
reasonable and affordable
Income of the respondents
Price of ARASU Salt is very reasonable and affordable
Total
Strongly
Agree Agree
No
comments Disagree
Strongly
Disagree
Less than 5000 77 8 1 0 0 86
Above 500010 2 2 0 0 14
Total 87 10 3 0 0 100
Inference
According to the null hypothesis There is no relationship between Income of the respondents and Price
of ARASU Salt is very reasonable and affordable.
Chi-Square Degree of freedom p-value
0.05 1 0.823
Since P>0.05 , the null hypthesis is accepted at 5% level of significance Hence there is no relationship
between Income of the respondents and Price of ARASU Salt is very reasonable and affordable .
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FINDINGS
It is found that 7% of the respondents belong to the age group 21-30 yrs, 32% of therespondents belong to 31-40 yrs , 51% of the respondents belong to 41-50% and remaining 10%
of the respondents belong to above 50 years age group
It is found that 32% of the respondents are male and remaining 68% of the respondents arefemale
It is found that that 60% of the respondents are private employees, 2% are governmentemployees, 12 % run small business, and remaining 26% are house wife
It is found that 75% of the respondents are earning less than 2500 in a month , 11% of therespondents earn between 2501 - 5000, 6% of the respondents earn between 5001-7500,6% of
the respondents earn between 7501- 10000, and remaining 2% of the respondents earn more
than 10000
About 2% of the respondents are using ARASU salt for 1-2 years, 3 % of the respondents use itfor 3-4 years, 28% of the respondents use it for 5-6 years and remaining 67% of the respondents
use it for more than 6 years
About 100% of the respondents purchase all commodities at the Ration Shop
About 2% of the respondents purchase only Crystal Salt, 85% of the respondents purchaserefined free flow salt and the remaining 13% of the respondents purchase both the variants
About 2% of the respondents purchase only Crystal Salt, 85% of the respondents purchaserefined free flow salt and the remaining 13% of the respondents purchase both the variants
It is found that that 13% and 4% of the respondents purchase Crystal salt and Refined free flowsalt , 2% and 77% of the respondents purchase Crystal Salt and Refined free flow salt and
remaining 4% of the respondents purchase Refined free flow salt
It is found that that 18% of the respondents are Very Satisfied with ARASU salt, 75% of therespondents are Satisfied , 4% of the respondents have No idea , and 3% of the respondents areDissatisfied
It is found that 25% of the respondents vote for Very Good for Colour , 70% of the respondentssay Good, 5% of the respondents say bad
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It is found that 43% of the respondents agree the Taste is Very Good and the remaining 57% ofthe respondents say its Good
It is found that 43% of the respondents say the packing is Very Good , 63% say it is Good , 15% ofthe respondents say it is Bad, 11% of the respondents say it is Very Bad
About 87% of the respondents are aware, 7% of the respondents are not aware and theremaining 6% of the respondents have No Idea .
About 87% of the respondents Strongly Agree that the price is reasonable and affordable, 10%of the respondents agree and 3% of the respondents didnt comment on it
About 91% of the respondents say ARASU salt is always available, 6% of the respondents satvery often , 3% of the respondents say it is rare
It is found that 71% of the respondents feel improvement in health, 22% of the respondents feelno change in health, and 7% of the respondents can't say
It is found that 5% of the respondents Strongly Agree that government provides awareness, 77%of the respondents agree, 15% of the respondents didnt comment and remaining 3% strongly
disagree
It is found that 64% of the respondents want the government to promote the product throughtelevision , 10% of the respondents vote on news papers , 2% of the respondents vote forpamphlets , 23% of the respondents vote for free small sachet , 1% of the respondents vote on
public meetings
About 57% of the respondents prefer TATA salt, 32% of the respondents prefer Annapurna Salt,3% of the respondents prefer I Shakthi and remaining 8% of the respondents prefer other
private brands
It is found that P
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It is found that P>0.05 , the null hypthesis is accepted at 5% level of significance Hence thereis no relationship between Income of the respondents and Price of ARASU Salt is very
reasonable and affordable .