LOUD STORY STARTUP LEAGUE
2014-2015
MEETUP #1 - WHAT IS STORYTELLING
COMING UP - STORYTELLING &… PITCHING WRITING EXPLAINER VIDEO PRESS RELATIONS CROWDFUNDING WHERE TO FIND STORIES EACH WEEK? …
@[email protected] www.storynova.com
STORYTELLING FOR STARTUPS
“The way you make real money, the way
you make real impact, the way things get
changed is by great storytelling. It’s
always been that way, and it always will
be that way. Because we’re human
beings, and that’s what we like.” - Gary Vaynerchuk
Entrepreneur & Brand Consultant
WHY STORYTELLING?
ALIGNHONE YOUR MISSION
REVEAL BLIND SPOTS
MOTIVATE YOUR TEAM
BUILD YOUR CULTURE
SOLIDIFY STRATEGY
DELIVER VALUE
COMMUNICATESHOWCASE PRODUCT
ATTRACT & SERVE CLIENTS
CONVINCE INVESTORS
REFRAME
POSITION YOUR COMPANY
STORIES SPEAK TO
OUR EMOTIONS.
W E I D E N T I F Y
OURSELVES IN
THEM.
STORIES REFLECT AND
SHAPE OUR VALUES,
BELIEFS, IDENTITY,
C U L T U R E , A N D
BEHAVIOR.
WE DO MORE THAN
TELL, LISTEN TO,
AND SHARE
STORIES.
WE LIVE THEM.©Michael)Sohn)/)AP
COLLECTIVELY...
...AND INDIVIDUALLY.
W E A R E E A C H T H E
H E R O O F O U R O W N
C O M P E T I N G S T O R I E S
“You know, for kids!”- Norville Barnes, Hoola Hoop Inventor
The Hudsucker Proxy
FAILED JUILLIARD AUDITIONTOOK 4 YEARS TO COMPLETE MASTERSFAILED 25 AUDITIONS BEFORE FIRST JOBNEVER BECAME A CONCERTMASTERUNFOCUSED, UNDISCIPLINEDDOESN’T PRACTICE ENOUGH
FIRST MAJOR AWARD AT 10FIRST CONCERT TOUR AS SOLOIST AT 119 DIPLOMAS FROM 7 INSTITUTIONSORCHESTRAL JOB FOR 20+ YEARSCLASSICAL, JAZZ, ACOUSTIC & ELECTRIC VIOLIN, IRISH FIDDLECOMPOSER AWARD-WINNING CHOIR DIRECTORHAS TRAVELED THE WORLDHAS LIVED IN 4 DIFFERENT COUNTRIES
HOPE
FEAR
HOPE-FEAR CYCLE
HERO WITH A GOAL
WORTHY ANTAGONIST
CONFLICT
FICTON NON'FICTION PURPOSEFUL
MAN0vs0MAN MAN0vs0NATURE MAN0vs0SOCIETY
http://youtu.be/uFDnT_xgqJ0?t=48s
GUY KAWASAKI
WHAT DOES HOPE?WHAT DOES HE FEAR?
HIS HEAD WON’T HURTTHAT IT WILL
A RETURN ON INVESTMENTFEEL LIKE AN IDIOT FOR WASTING HIS TIME
HEAR SOMETHING GREAT HEAR MORE CRAP
MEET A FOUNDER WHO GETS ITHAVE TO DEAL WITH ONE WHO DOESN’T
DISCOVER A HOT STARTUPCONFRONTED WITH ANOTHER INSANE IDEA
YOUR JOB:
RESOLVE HIS CONFLICT
BUT FIRST RESOLVE YOURS
CLOSE THE GAP BETWEEN YOUR
INTERNAL STORY AND THE STORY YOU
WANT TO SHARE WITH THE WORLD.
RETHINKING
RESEARCHING
STRATEGIZING
REINVENTING
PIVOTING
STEPPING BACK
LETTING GO
MASTERING SKILLS
WRITING
REWRITING
PRESENTING
PERFORMING
PRACTICING
WORDSMITHING
HOW CAN I HELP YOU WITH YOUR STORY?
@[email protected] www.storynova.com
PART II CASE STUDY
LET'S PLAY !
LET'S SAY YOU WANT
TO CODE TO LEARN
DO YOU CONNECT?
DO YOU CONNECT?
DO YOU CONNECT?
LET'S SAY YOU'RE
FOR AN LOOKING
ACCELERATOR
DO YOU CONNECT?
DO YOU CONNECT?
www.founderinstitute.fr
DO YOU CONNECT?
www.fi.co
DO YOU CONNECT?
DO YOU CONNECT?
YOUR STORY BEGINS AT DAY 1
CORE STORY = BRAND IDENTITY t
STEP 1
t
STEP 1
PERSONALITY PURPOSE CORE STORY = BRAND IDENTITY
t
STEP 1
PERSONALITY PURPOSE CORE STORY = BRAND IDENTITY
AUDIENCE
LITTLE STORIES
LITTLE STORIES
LITTLE STORIES LITTLE STORIES
LITTLE STORIES
LITTLE STORIES
LITTLE STORIES
LITTLE STORIES
t
STEP 2
CORE STORY
CASE STUDY
WARBY PARKER 2014
2011 INITIAL WEBSITE
MISSION STATEMENT 2014
#1 THEIR REASON FOR BEING
"We're trying to
solve the issue
of glasses being
too expensive."
#1 THEIR REASON FOR BEING THE HERO'S JOURNEY
Hero: a person who can't do anything without glasses
and is kicked in the stomach every time he tries to buy a
pair in a regular store.
Villain: the eyewear industry.
Fear: losing or breaking his unique pair, because without
insurance, he would remain short-sighted or have to buy
a cheap ugly pair.
Hope: being able to look good with glasses without
leaving the store with an empty wallet. (A world where
the dominating industry would be defeated.)
#1 THEIR REASON FOR BEING
"Glasses with a distinct design, priced affordably ($95), and with a great webs i te and showroom experience."
#2 THEIR BRAND UNIQUENESS
COLLEGIATE
VS.
PREPPY
COLLEGIATE CURIOUS KNOWLEDGEABLE
WORLDY SOPHISTICATED
FUNNY
LITTERARY WILD
VINTAGE
COLLEGIATE CURIOUS KNOWLEDGEABLE
WORLDY SOPHISTICATED
FUNNY
LITTERARY WILD
VINTAGE
A CURIOUS BRAND THAT'S ALL ABOUT LEARNING
#3 THE CHOICE OF THE NAME
BRAINSTORMING "Writers who go against
the grain."
The Beat Generation
#3 THE CHOICE OF THE NAME
TEST W/ 200 FRIENDS "Gut Reaction: Positive,
Neutral, Negative?"
"Spontaneous associations with the
name?"
Overwhelmingly positive No association / I've heard it somewhere…
#4 THE MISSION
the 4th photo of the carrousel
#4 THE MISSION
#5 MVP
product website PR firm
#6 THE STORIES
#6 THE STORIES
#WPClassTrip
#6 THE STORIES
FOCUS is it authentic?
does it tell a compelling story?
does it do good in the world?
is it unexpected?
- Would people tell their
friends at dinner? -
#6 THE STORIES
DO YOU THINK IT WAS OBVIOUS?
a unique personality
a clear sense of purpose
their own world
credible story
create a desire
GREAT BRAND STORYTELLERS
BE AUTHENTIC FOCUS ON YOUR AUDIENCE TELL A STORY FROM YOUR FACTS
PRACTICE
#1 ANALYZE YOUR COMPETITORS' WEBSITES & LOOK FOR THEIR STORY -> WHAT IS UNIQUE ABOUT YOURS?
#2 DEFINE WHO YOU ARE VS. WHO ARE YOU NOT – WORD LIST OR MOODBOARD -> DEFINE YOUR BRAND FROM AN EMOTIONAL STANDPOINT
#3 DEFINE YOUR BRAND HERO BASED ON FICTION OR REALITY, IMAGINE YOUR TARGET AUDIENCE: DESCRIBE HIM/HER AS PRECISELY AS POSSIBLE: EXTERIOR AND INNER SELF.
THE HERO WRITES A LETTER ABOUT HIS/HER BROKEN WORLD WRITING TO ONE OF HIS CLOSEST FRIENDS, HE REVEALS HIS BROKEN WORLD AND EXPRESSES WHAT WOULD BE HIS UNSPOKEN DREAM / PROMISED LAND
Based on 'The Story Wars' – Jonah Sachs
Stanley Hainsworth Tether Inc
INSPIRING STORYTELLERS
http://winningthestorywars.com/ http://goo.gl/N1wSg9
Jonah Sachs Free Range Studios
Adam Lisagor Sandwich video
http://goo.gl/fVjt2Y
http://www.rudebaguette.com/2013/03/09/the-key-thing-entrepreneurs-need-to-understand-about-storytelling/
QUESTIONS, FOLKS?
I CAN DO THIS…
COME ON, THIS IS NOT THE RIGHT
POSITION!!!
…WITH YOUR FEEDBACK
WORKSHOP #LSSL FOR STARTUPS
REGISTER ON LOUDSTORY.COM
BOOST YOUR CAREER WITH STORYTELLINGOCT. 7, 9:00am-12:00pm - 90€ - PARIS 75001
REGISTER AT WWW.STORYNOVA.COM
KEY TAKEAWAY:Craft a story that you can apply to your work life.
[email protected] @AlexisNiki 00.33.(0)6.87.03.95.32 storynova.com
[email protected] @LoudStory 00.33.(0)6.84.23.99.58 loudstory.com