1. An exploratory analysis of effec2veness of milk market in
Odisha, India Braja Bandhu Swain and Nils Teufel Introduc:on v
Livestock sector in Odisha is highly livelihood intensive and over
80% of livestock popula:on holds by small and marginal farmers
(Odisha Livestock Policy, 2002). v Dairy is the important product
in livestock sector whose share has increased from less than 50% to
65% in the 2000s. v However, due to dominance of smallholder and
failure of ins:tu:ons, this sector could not achieve high
produc:vity and growth. v Low percentage (8% of total milk
produc:on) of milk sold in formal market compared to other states.
v To bring the growth in this sector, there is need to strengthen
milk market and link the farmers into market. v This study would
like to examine the milk market channel and the prices in different
market zone. Materials and methods v Two districts (Puri and
Bhadrak) were selected based on milk produc:on and marke:ng from
coastal Odisha, India: Bhadrak =Low market site and Puri = high
market site v Randomly 130 villages were selected, 65 villages from
each district v Data were collected through focus group discussions
with different categories of dairy farmers (small, medium and
large) and also milk trader v Descrip:ve sta:s:cal analysis was
used to analyse the survey data Fig 2: Milk buying share of
different channels and price Pictures Results 100 90 80 70 60 50 40
30 20 10 0 Fig-1: Dairy products and sold in high and low market
site High Low High Low High Low avg share % product sold % hh
selling share product 70 60 50 40 30 20 10 High %wmnSelin 100 80 60
40 20 Low %wmnRPym nt v Farmers in low market site use higher
propor:on of milk for processing at home compared to high market
site v High percentage of milk sold in high market site compared to
low market site v Middlemen buy higher propor:on of milk followed
by milk co-opera:ve in high market site while it is the household
consumer followed by middlemen in low site v Farmers in high market
site get beOer price of their milk compared its counterpart v Women
play an important role in delivering and buying milk in low market
site compared to high v Need to increase the share of formal market
in buying milk tends to increase the milk produc:on in the economy
Braja Bandhu Swain Interna:onal Livestock Research Ins:tute (ILRI)
Aggarwal Corporate Tower, 9th Floor, Rajendra Place New
Delhi-110012, India Email: [email protected] and [email protected]
Acknowledgements: Cereal System Ini:a:ve for South Asia (CSISA) and
the Interna:onal Livestock Research Ins:tute (ILRI) This document
is licensed for use under a Crea:ve Commons AOribu:on Non
commercial-Share Alike 3.0 Unported License September 2014
September 2014 v The survey results indicated that high percent of
milk sold in the market in high market site compared to other while
milk society plays a major role (Fig 1 & Fig 2). Women play a
major role in delivering milk and receiving payment in low market
site (Fig 3). Conclusion Milk Curd Ghee Cheese 0 govt milk- cop:ve
pvt milk- cop:ve middle man tea/swt shop hh consumer share channels
High Share High Price Low Share Low Price 0 g High %wmnBying High
%wmnRPym nt Low %wmnSelin g Low %wmnBying Fig 3: Women and Milk
Market middle man pvt milk-cop:ve hh consumer tea/swt shop govt
milk-cop:ve
