how do wecompare?
Ever compared yourself to others? We did, and what we
found is that Amway still has some of the most competitive
products on the market today. Sometimes you have to look
past the obvious—for example, if you compare our SA8
Concentrated Laundry Detergent to some other brands, it
leaves them for dead when it comes to cost per wash.
This good news was too good to keep to ourselves, so
we looked further and now can present to you a range of
Amway product that beats a competitors hands-down.
So now, you can be sure that the best products are also
the best value. Check it out!
how do wecompare?
�
Direct Competitor Cost Comparison RRP
EF LIP LINE & SHINE $�7.95
MAC Prolongwear Lip Colour* $46.00
EF ILLUMINATING LIP GLOSS $�2.95
MAC Lip Glass* $34.00
EF LIP LINE & SHINE - Abracadabra VS-105552 P809B2760W3036 RRP $37.95Hocus Pocus VS-105553 P809B2760W3036 RRP $37.95EF ILLUMINATING LIP GLOSS - Sorceress VS-106253 P703B2396W2636 RRP $32.95Illusionist VS-106254 P703B2396W2636 RRP $32.95*Source:MyerAustralia.Pricingasat1October,2008
MACAustraliaWebsite.Pricingasat1October,2008
E. FUNKHOUSER™ NEW YORKPROFESSIONAL BEAUTY MAKE UP
Forprofessionalrunwaymake-upforeverydaybeautythechoiceisE.FUNKHOUSERNewYork.TheIlluminatingLipGlossandLipLine&Shinearethelatestrunwayreadyformulasfromthemakeupartistprofessional.DazzlinglybeautifulmakeupinexcitingandversatilecoloursandtrenddefiningshadesmadewithE.FUNKHOUSERNewYorkexclusiveformulas.
Howtogettheprofessionalrunwaylookforeverydaybeauty:•IlluminatingLipGlosscontainsliquidcrystalsto
createtransitionsofcolouracrossyourlips.•LipLine&Shinecombinesasoft,long-lastingliner
withanexpertlymatchedhigh-shine,metalliclipglossfinish.
Order online www.amway.com.au or phone 1800 45 46 47
�
SA8® Concentrated Laundry Detergent
Conquerdirt,stainsandgreasewithSA8ConcentratedLaundryDetergent.WithmorepowerthanOMO®Maticineverywash,yourwhiteswillbewhiter,yourcoloursmorevibrant,andyourclothescleaner.It’sgreatvalueformoneytoo.One3kgboxofSA8ConcentratedLaundryDetergentwilllastupto187washes.Lookatwhatyougetineverywash:•Thebiologicalenzymesremovetoughstainslikeblood,
grass,chocolate,andegg•BIOQUEST®explodingcrystalsdissolveevenin
coldwater•Greaseandoilystainsareeasilybrokendownby
biodegradablesurfactants•TherearenophosphatesinSA8®soitis
environmentallyfriendly•Brighterwhites,boldercolours,andacleanerwash!
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SA8 CONCENTRATED LAUNDRY DETERGENT $68.65 �KG 187 washes $0.�7
Omo Matic 1.5KG* $8.06 1.5KG 15washes $0.54
SA8 CONCENTRATED LAUNDRY DETERGENT �KG VS-116 P1465B4995W5495 RRP $68.65*Source:www.ezyshop.com.auPricesasatSeptember2008
Order online www.amway.com.au or phone 1800 45 46 47
5
SA8® Liquid Laundry Detergent
Createdtoworkbestincoolwater,SA8LiquidLaundryDetergentdispersesevenlythroughoutthewash.Thespecialcleaningenzymeactioneffectivelybreaksdowneventhetougheststainsincludinghardtoremoveproteinstainslikeegg,grassandblood.Shifteventhetoughestandmostengrainedstainswithoutbleachingtokeepyourclothesbrighterforlonger.
HowSA8LiquidLaundryDetergentmakeseventhetougheststainsathingofthepast:•Deliversgreatcleaningontoughstainsinall
temperaturesandwaterhardness•Containsnoalkalinecarbonatesandnobleaching
agentstokeepbrightcoloursbrighterforlonger•Containsspecialcleaningenzymestodealwith
difficultproteinstainslikegrass,eggandblood
Usage:10mlforonenormalsizeloadofwashing
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SA8 LIQUID LAUNDRY DETERGENT $2�.20 1L 100 washes $0.2�
Dynamo Front Loader* $6.52 1.5L 15washes $0.43
SA8 LIQUID LAUNDRY DETERGENT 1L VS-103277 P516B1760W1936 RRP $24.20*Source:www.colesonline.com.auPricesasatSeptember2008
Order online www.amway.com.au or phone 1800 45 46 47
6
SA8® Delicate Liquid Laundry Detergent
ForclothesthatneedspecialcareinthewashyouneedSA8DelicateLiquidLaundryDetergent.Thesuperiorformulagentlycleansallfinewashablesincoolwater.It’ssafeforeventhemostdelicatebabyclothes,lingerie,jumpers,hosieryandallfabricsthatrequirespecialcareinthewash.Itrinsescleanandhelpsmaintaingarmentstruecolours.
WhySA8DelicateLiquidLaundryDetergentbeatsotherbrands:•Superiorformula•Gentlyyeteffectivelycleansincoolwater•Safefordelicategarmentsincludingbabyclothesandlingerie•Rinsescleantomaintaincolourintegrityofgarments•Dermatologicallytested•Madewithbiodegradablesurfactants
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SA8 DELICATE LIQUID LAUNDRY DETERGENT $25.50 1L 66 washes (15ml each)
$0.�9
Softly* $6.39 1.25L 14washes(90mleach)
$0.45
SA8 DELICATE LIQUID LAUNDRY DETERGENT 1L VS-138 P544B1855W2041 RRP $25.50*Source:Woolworths,BaulkhamHillsNSW2153-Ph:0296395311
Order online www.amway.com.au or phone 1800 45 46 47
7
SA8® Fabric Softener Signature
SoftenyourwashevenlythroughoutwithSA8FabricSoftener.Itevenlysoftensbydepositingspecialconditionerstosmoothfabricfibresandlessenthefrictioninthewash.Thisreducestheoverallwearandtearandextendsthelifeofyourclothes.Thepleasantsmellingfabricsofteneralsohelpsreducewrinklestomakeironingeasier.
HowSA8FabricSoftenerwillmakeadifferenceinyourlaundry:•Depositsspecialconditionersonfibrestosmoothand
lubricatethefabricwhichextendsthelifeofclothes•Makesironingeasierbyreducingstaticandwrinkles•Doesawholeloadwithjust10mlcup•Containsbiodegradablecleaningagents•Hasapleasingfloralfragrance.
Usage:10mlperloadofwashing.
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SA8 FABRIC SOFTENER SIGNATURE $1�.11 1L 100 washed (10ml each)
$0.1�
Fluffy Apple Blossom Fabric Softener* $5.14 2L 19washes $0.27
SA8 FABRIC SOFTENER SIGNATURE 1L VS-103408 P259B883W971 RRP $13.11*Source:www.colesonline.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
8
L.O.C.® PLUS GLASS CLEANER
RemovedirtandgrimefromglassandwindowswithL.O.C.PLUSGlassCleaner.Just500mlofL.O.C.PLUSGlassCleanercanmaketheequivalentofuptofour500mlbottlesofWindexSurfaceSpray®.Theconcentratedformulacutsthroughgreasyhandprints,removesdirt,smokestainsandgrimefromwindowsandglasssurfacesefficientlywithoutstreaking.
HowL.O.C.PLUSGlassCleanercompetes:•Just500mlofL.O.C.PLUSGlassCleanerisequal
tofour500mlbottlesofWindexSurfaceSpray®.•Moneyandtimesaving•Cutsthroughgreasyhandprints•Removesdirt,smokestainsandbuiltupgrime
quickly•Makeswindowssparkleinnotime
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
L.O.C. PLUS GLASS CLEANER $10.75 500ml 500ml = �x500ml of windex
$2.69
Windex Surface & Glass Cleaner Multi-Purpose*
$4.48 500ml 500ml=1use
$4.48
L.O.C. PLUS GLASS CLEANER 500ml VS-202602 P213B725W798 RRP $10.75*Source:www.colesonline.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
9
L.O.C.® PLUS KITCHEN CLEANER
CutthroughgreaseinthekitchenwithL.O.C.PLUSKitchenCleaner.Just500mlmakestheequivalentofuptothree500mlbottlesofAjaxSprayn’Wipe.It’sformulatedtocutthroughgreaseandgrimefromstovetops,wallsandaroundtheoven.Thenorinseformulaleavesyourkitchengleamingcleanwithastreakfreeshine.
HowL.O.C.PLUSKitchenCleanercompetes:•Just500mlofL.O.C.PLUSKitchenCleanerisequalto
three500mlbottlesofAjaxSprayn’Wipe•Specialformulatocutthroughgreaseandgrime•Savestimeandmoneyforasuperiorclean•Norinseformulaforastreakfreeshine•Savemoneywithitsconcentratednature
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
L.O.C. PLUS KITCHEN CLEANER $10.75 500ml 500ml = �x500ml of Ajax spray
n’ wipe
$�.58
Ajax Spray ‘n’ Wipe* $4.26 500ml 500ml=1use
$4.26
L.O.C. PLUS KITCHEN CLEANER 500ml VS-202601 P213B725W798 RRP $10.75*Source:WoolworthsOnline-www.homeshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
10
L.O.C.® PLUS BATHROOM CLEANER
BanishsoapscumfromthebathroomwithL.O.C.PLUSBathroomCleaner.Just500mlcanmaketheequivalentofuptofour500mlEasy-Off®BAMBathroomCleaners.L.O.C.PLUSBathroomCleanerishighlyeffectiveandspeciallyformulatedfordynamiccleaningtoeasilyremovesoapscum,hardwaterstainsandlimescaledepositsfromthetoughestbathrooms.
HowL.O.C.PLUSbathroomCleansercompetes:•Just500mlL.O.C.PLUSBathroomCleanerisequaltofour
500mlEasy-Off®BAMBathroomCleaners.•Speciallyformulatedfordynamiccleaning•Savestime•Savesmoney•Removestoughbathroomgrimeandstains
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
L.O.C. PLUS BATHROOM CLEANER $10.75 500ml 500ml = �x500ml of
Easy-Off BAM
$2.68
Easy Off Bam Power Cleaner Grime & Soap Scum*
$6.25 500ml 500ml=1use
$6.25
L.O.C. PLUS BATHROOM CLEANER 500ml VS-202600 P213B725W798 RRP $10.75*Source:WoolworthsOnline-www.homeshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
11
L.O.C.® PLUS DAILY SHOWER CLEANER
Preventhardwaterstainsandbathroomgrimebuild-upwithL.O.C.PLUSDailyShowerCleaner.It’seasytouseandthenoscrubbingformulaleavessurfaceshygienicallycleanwithoutstreaking,anddailyusepreventsstainandscumbuildup.Just500mlcanmaketheequivalentofupto2.7750mlbottlesofShowerPower®.
HowL.O.C.PLUSDailyShowerCleanercompetes:•Just500mlL.O.C.PLUSDailyShowerCleaneris
equalto2.7750mlbottlesofShowerPower®.•Noscrubbing,nostreakingformula•Savestime•Savesmoney•Leavessurfaceshygienicallyclean•Preventshardwaterstainsandsoapscumbuildup
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
L.O.C. PLUS DAILY SHOWER CLEANER $10.75 500ml 500ml = 2.7x750ml of shower
power
$�.98
Shower Power Cleaner Squeeze Pack* $6.42 750ml 1use $6.42
L.O.C. PLUS DAILY SHOWER CLEANER 500ml VS-202603 P213B725W798 RRP $10.75*Source:WoolworthsOnline-www.homeshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
1212
BODY SERIES® REFRESHING BODY GEL
MoisturiseyourwholebodyatthesametimewithBODYSERIES®RefreshingBodyGel.Theconcentratedbodygelisspeciallyformulatedtogentlypamperandmoisturiseyourskinwhilealsodeodorisingyourskinleavingaherbalfreshfragrance.Thepearlywhitegelgoesonsmoothlyandrinseseasilywithnoresidue.
HowBODYSERIES®RefreshingBodyGelpampers,moisturisesanddeodorises:•Concentratedtomoisturise•Rinseseasilywithnoresidue•Herbalfreshfragrance•Deodoriseyourskin
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Costperuse
BODY SERIES REFRESHING BODY GEL $2�.95 �00ml $0.06/ml
The Body Shop - Total Energy Exhilarating Body Wash* $29.95 200ml $0.15/ml
BODY SERIES REFRESHING BODY GEL �00ml VS-4628 P482B1645W1810 RRP $24.45*Source:www.thebodyshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
1�
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Costperuse
BODY SERIES G & H LOTION $18.10 �75ml $0.05/ml
The Body Shop Coconut Milk Body Lotion* $21.95 250ml $0.09/ml
BODY SERIES G & H LOTION �75ml VS-186 P358B1220W1342 RRP $18.10*Source:www.thebodyshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
BODY SERIES® G & H Lotion
PamperyourbodywithBODYSERIESG&HLotion.MadefromanaturalformulaofthetrustedingredientsGlycerineandHoneythelotionisaclinicallyprovenmoisturiser.Theexclusivecombinationgoestoworktogentlymoisturiseandprotectyourskin,leavingitsmootherandsofter.
Howtheclinicallyprovenformulaeffectivelymoisturisesandprotects:•TrustedingredientsofGlycerineandHoney•Clinicallyprovenformulamoisturisesandprotects•Leavestheskinfeelingsoftandsmooth•Pleasantsmellingformula
1�
TOLSOM® SHAVE GEL
Forareallyclose,comfortableshaveyouneedTOLSOMShaveGel.Thesuperiorlonglastinggel-to-foamformulaallowsyourrazortoglidemoreeasilyanddeliverareallyclose,comfortableshave.Itsimplywashesoffwithwaterandleavesyourskinfeelingcool,moisturised,smoothandconditioned.
HowTOLSOMShaveGeldeliversaclose,comfortableshave:•Superiorgel-to-foamformulaletstherazor
glidemoreeasily•Leavesskinfeelingcool,moisturised,smooth
andconditioned•Rinsesoffeasilywithwater•Clinicallyproventoreducerazorburn,redness
andfolliculitis.
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Costperuse
TOLSOM SHAVE GEL $1�.99 200g $0.07/g
Clinique M Shave Aloe Gel* $28.00 125ml $0.20/ml
TOLSOM SHAVE GEL 200g VS-100917 P320B1090W1199 RRP $14.99*Source:www.clinique.com.auPricesasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
FACIALSKINCAREFORMEN
15
TOLSOM® FACIAL CLEANSING FOAM
ForfacialskincarethatleavesyoufeelingrefreshedandcleanthechoiceisTOLSOMFacialCleansingFoam.Thehighperformancegentlefoamingcleansercontainstwotypesofbeadsthatworktogethertoabsorbexcessoilandremovepore-cloggingdirt.TheformulaalsocontainsvitaminEtohelpconditionandleaveskinfeelingsilkysmooth.
WhyhealthylookingskinstartswithTOLSOMFacialCleansingFoam:•Highperformancegentlefoamingformula•Containstwotypesofbeadstoabsorbexcessoiland
removepore-cloggingdirt•ContainsvitaminEtoconditionandleavetheskin
feelingsilkysmooth•Deliversclean,refreshed,healthylookingskin
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Costperuse
TOLSOM FACIAL CLEANSING FOAM $21.95 125g $0.18/g
Biotherm Homme - Cleansing Gel for Normal Skin* $42.00 150ml $0.28/ml
TOLSOM CLEANSING FOAM 125g VS-100916 P468B1596W1756 RRP $21.95*Source:Myer,CastleHill,NSW2154.Ph:0288515611
Order online www.amway.com.au or phone 1800 45 46 47
16
OPPORTUNE® For Men Eau de Toilette Spray
Reflectyourindividualpersonalitywiththedynamic,aromaticfragrance,OPPORTUNEFORMENEaudeToilette.It’sthefragranceforamanwithadynamiczestforlife,whoaimstofulfilhislifefromtheinsideout,bothathomeandinbusinessandwholikestoexpresshissensualityalongwithhismasculinity.
Fragrancecharacteristics:•Topnote–Grapefruit,LemonandBergamot•Middlenote–Pepper,Clove,BudandNutmeg•Drydown–Vetyver,FirBalsam,Patchouli,Cedar,Sandalwood
andOakmoss
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
OPPORTUNE FOR MEN EAU DE TOILETTE SPRAY $�9.95 50ml n/a $1.00/ml
Calvin Klein Man Eau de Toilette Spray* $78.95 50ml n/a $1.58/ml
ANTICIPATE FOR WOMEN EAU DE PARFUM $�9.95 50ml n/a $1.00/ml
Estée Lauder ‘Beautiful’ Eau de Parfum** $174.00 100ml n/a $1.56/ml
OPPORTUNE FOR MEN EAU DE TOILETTE SPRAY 50ml VS-100600 P1065B3633W3996 RRP $49.95 ANTICIPATE FOR WOMEN EAU DE PARFUM 50ml VS-100594 P1065B3633W3996 RRP $49.95*Source:www.perfumeconnection.com.auPricesasatSeptember,2008
**Source:www.myer.com.auPricesasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
ANTICIPATE® For Women Eau de Parfum
Asoft,floral,romanticfragrancecanbeyourswithANTICIPATEFORWOMENEaudeParfum.Asensuouslyfemininefragrancetoradiateyoursecretaspirationsanduniquenessasawomanofelegance,mother,wife,loverorfriend.Afragrancetoreflectawomanwhodesiresstrengthanddepthbutisalsoseducedbyromanticfantasy.
Fragrancecharacteristics:•Topnote–Cyclamen,PinkPepper,Lychee,Green
Accords,GingerandBergamot•Middlenote–Jasmine,LilyoftheValley,YlangYlang,
Rose,Violet,TuberoseandPinkPepper•Drydown–Orris,Amber,Musk,VanillaandVetyver
17
GLISTER® CONCENTRATED MULTI-ACTION ORAL RINSE
Killbacteriaandbadbreathwiththemostconcentratedmouthwashyoucanbuy,GLISTER®ConcentratedMulti-ActionOralRinse.Italsogoestoworktosignificantlyreduceplaque,leavingyourmouthwithaclean,mintyfreshflavourthatlasts.With83mouthwashusesineachbottleit’sgreatvaluetoo.
Seewhyit’sagreatbuy:•Themostconcentratedmouthwashyoucanbuy•Eachbottlecontains83uses•Significantlyreducesplaqueoverbrushingalone•Helpskillbacteriathatcancausebadbreath•Leavesyourmouthwithamintyfreshflavour•Containslessalcoholthanotherbrands
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
GLISTER CONCENTRATED MULTI-ACTION ORAL RINSE
$28.75 50ml 1 bottle = 8� uses
$0.��
Listerine Mouthwash Freshburst* $8.15 500ml 500ml-21uses
$0.39
GLISTER - CONCENTRATED MULTI-ACTION ORAL RINSE 50ml VS-99 P567B1935W2129 RRP $28.75*Source:www.homeshop.com.auPricesasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
18
SATINIQUE® VOLUMISING HAIR CLEANSER
Gethealthy,attractivelookinghairwithSATINIQUE®VolumisingHairCleanser.Thesalonquality,exceptionallylightshampooaddsvolumetoyourhairwithoutweighingitdown.TheexclusiveCeramideInfusionSystemrestoreslostnutrients,rebuildsaprotectivebarrierandstrengthensfine,thinandlimphairhelpingittolookfullerandhealthier.
HowSATINIQUE®VolumisingHairCleanservolumisesandaddsbody:•TheexclusiveCeramideInfusionSystemrepairs,
strengthensandprotects•Locksinmoisturetorestoreelasticity•Exceptionallylightshampooaddsvolume
andbody•Strengthensfine,thin,limphair•Resultsafterjustoneuse
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SATINIQUE VOLUMISING HAIR CLEANSER $15.95 �00ml n/a $0.0�/ml
PPS Hydra Lite Shampoo - normal to fine hair* $18.95 375ml n/a $0.05/ml
SATINIQUE VOLUMISING HAIR CLEANSER �00ml VS-202390 P340B1160W1276 RRP $15.95*Source:PPSHairwearAustralia.PricesasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
19
SATINIQUE® VOLUMISING HAIR DETANGLER
ForimprovedhairmanageabilitywithgreaterbodyandvolumetheonlychoiceisSATINIQUE®VolumisingDetangler.It’sthelightweightconditionerthat’senrichedwithvitaminEtogivefine,limphairjusttheboostitneeds.It’sspeciallyformulatedtoaddvolumeandimprovemanageabilitywithoutweighingdownyourhair,withgreatresultsafterjustoneuse.
HowSATINIQUE®VolumisingDetanglerimproveshairinjustoneuse:•Lightweightconditioner-won’tweighdownhair•EnrichedwithvitaminE•Boostsbodyandimprovesvolumeandtextureoffine,
limphair•Speciallyformulatedtoimprovemanageability
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
SATINIQUE VOLUMISING HAIR DETANGLER $1�.95 250ml n/a $0.06/ml
PPS Hydra Lite Conditioner - normal to fine hair* $18.95 375ml n/a $0.05/ml
SATINIQUE VOLUMISING HAIR DETANGLER 250ml VS-202392 P319B1087W1196 RRP $14.95*Source:PPSHairwearAustralia.PricesasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
20
PURSUE® DISINFECTANT- HOSPITAL GRADE AND CLEANER
KilloffgermsandodourcausingbacteriawithPURSUEHospitalGradeDisinfectantandCleaner.Thefastandefficientdisinfectantkills20typesofviruses,fungiandbacteriaallaroundthehome.Cleansanddisinfectsallhardsurfacesandcleansawayanyharmfulmicro-organismslurkingthereandeffectivelyreducingthehazardsofcrosscontamination.
HowthefastandefficientPURSUEHospitalGradeDisinfectantCleanerprotectsyourhome:•Kills20typesofviruses,fungiandbacteria•Eradicatesharmfulmicro-organismsfromhard
surfaces•Reducescrosscontamination•Fastandefficientdisinfectantcleaner
Direct Competitor Cost Comparison RRPincl.GST Vol/Weight Usagerate Costperuse
PURSUE DISINFECTANT- HOSPITAL GRADE AND CLEANER
$60.�0 �L �L = 8�L Solution
$0.72/L
Pine O Cleen Disinfectant* $2.29 500ml 84L/0.5L=168x500ml
Bottles($384.75)
$4.58/L
PURSUE DISINFECTANT- HOSPITAL GRADE AND CLEANER �L VS-28 P1239B4225W4648 RRP $60.40*Source:WoolworthsOnline-www.homeshop.com.auPricingasatSeptember,2008
Order online www.amway.com.au or phone 1800 45 46 47
21Order online www.amway.com.au or phone 1800 45 46 47
ARTISTRY TIME DEFIANCE® Cleansing Treatment and Day Protect Creme
CarefornormaltodryskinanddryskinareaswithTIMEDEFIANCE.Visiblyrepair,cleanseandmoisturisewiththeluxuriousTIMEDEFIANCE®CleansingTreatmentformulatedtorepairdryareasandrestoremoisturebalance.Improvevisiblesignsofprematureageinginjust12weekswithemollientrichTIMEDEFIANCE®DayProtectCrèmeformulatedfornormaltodryskin.
Howtovisiblyrepair,restoreandprotectmoisturebalance,firmnessandelasticity:•TheluxuriousCleansingTreatmentthoroughlycleanses.•Innovativetargetedmoisturedeliverysystemrepairsdryareasandrestores
moisturebalance.•TheemollientrichDayProtectCrèmecontainsDermaCellExchange,an
advancedtechnologydesignedtorepairsignsofprematureageingby41%.•Restoresfirmnessby19%andelasticityby22%inashort12weeks.
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY TIME DEFIANCE CLEANSING TREATMENT 125g $52.65 $0.�2 cost/ml
Lancôme Absolute Premium BX - Advanced Replenishing Cleanser*
300ml $195.00 $0.65cost/ml
Estée Lauder Re-Nutriv Intensive Hydrating Creme Cleanser* 125ml $95.00 $0.76cost/ml
ARTISTRY TIME DEFIANCE DAY PROTECT CREME SPF15 50ml $87.10 $1.7� cost/ml
Lancôme Absolute Premium BX Advanced Replenishing Creme*
50ml $252.00 $5.04cost/ml
Estée Lauder Resilience Lift Extreme Ultra Firming Creme SPF 15*
50ml $135.00 $2.70cost/ml
ARTISTRY TIME DEFIANCE CLEANSING TREATMENT 125g VS-102795 P1040B3545W3900 RRP $52.65
ARTISTRY TIME DEFIANCE DAY PROTECT CREME SPF15 50ml VS-101821 P1720B5865W6452 RRP $87.10*Source:MyerAustralia.Pricingasat1October,2008
22
ARTISTRY® CREME L/X
Forskinfifteenyearsyounger,youneedtheultimateinskinrenewal,ARTISTRYCremeL/X.TheadvancedtechnologyinCellEffectre-energisesandrejuvenatestheskintoactandlookalotyounger.Theunparalleledhydrationandenhancedelasticityprovidesgreaterdefinition,renewedsmoothnessanddiminishedfinelinesforavisiblyyouthfulappearance.
HowARTISTRYCremeL/Xdeliverstheultimateskincareexperience:•Rejuvenatedskinthatactsupto15yearsyounger•CellEffectre-energisesandrejuvenatestheskin•Unparalleledhydrationtodiminishfinelines•Scientificinnovationforenhancedelasticity,definition,firmnessandsilkysmoothness
Order online www.amway.com.au or phone 1800 45 46 47
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY CREME L/X �5g $�95.00 $8.77 cost/ml
La Prairie Skin Caviar Luxe Creme* 50ml $570.00 $11.40cost/ml
Lancôme Secret De Vie Ultimate Cellular Reviving Creme* 50ml $450.00 $9.00cost/ml
ARTISTRY CREME L/X �5g VS-103564 P7800B26599W29259 RRP $395.00*Source:MyerAustralia.Pricingasat1October,2008
Source:EstéeLauderAustWebsite.Pricingasat1October,2008
2�
2�
ARTISTRY® Replenishing Eye Crème
Removedarkcircles,finelinesorpuffinessaroundtheeyeswithARTISTRYReplenishingEyeCream.Therich,fragrancefree,non-greasycremehasbeenspeciallycreatedinalightweightformuladesignedtoglideonthedelicateeyeareatorestorebeautiful,youthfulskin.Remarkablyyou’llstarttoseeresultswithin24hours.
ARTISTRYReplenishingEyeCrème:•Reducestheappearanceofdarkcirclesundertheeyesby
anaverageofalmost30%in16weeks•Noticeablyreducestheappearanceofdarkcircleswithin
24hours•Reducesthevisibilityoffinelinesinfourweeks•Lessenstheappearanceofeyepuffinessinfourweeks•Increasesskinhydrationbyover100%
Order online www.amway.com.au or phone 1800 45 46 47
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY REPLENISHING EYE CRÈME 15ml $�9.75 $�.�1 cost/ml
Estée Lauder Eye Firming Crème* 15ml $95.00 $6.33cost/ml
Lancôme Hydra Zen Neurocalm Eye Contour Creme** 15ml $82.00 $5.46cost/ml
Shiseido Eye Revitalizer** 15ml $76.00 $5.06cost/ml
ARTISTRY REPLENISHING EYE CRÈME 15ml VS-100227 P982B3350W3685 RRP $49.75*Source:www.esteelauder.com.auPricingasat1October,2008
**Source:MyerAustralia.Pricingasat1October,2008
25
ARTISTRY TIME DEFIANCE® Firming Crème Foundation SPF15
ForaradiantcomplexionprotectyourskinwithTIMEDEFIANCEFirmingCrèmeFoundation.It’sthefirstfoundationtoofferAuraofProtectionantioxidantshieldtohelppreventvisiblelinesandwrinkles.TheexclusiveDermaCellExchangehelpsmaintainyourskinsfirmnessandthefoundationgivesyouaperfectlyevenskintoneandprotectswiththeadvancedSPF15UVA/UVBprotection.
HowTIMEDEFIANCEFirmingCrèmeFoundationhelpspreventvisiblelinesandwrinkles:•Protectsbothonandabovetheskin’ssurfacewithan
advancedSPF15UVA/UVBformula.•ApatentedAuraofProtectionantioxidantshieldhelps
preventvisiblelinesandwrinkles.•ExclusiveDermaCellExchangehelpsmaintainfirmness.•PerfectswithDualPhaseColourControlwhichinstantly
evensskintone.
Order online www.amway.com.au or phone 1800 45 46 47
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY TIME DEFIANCE - FIRMING CRÈME FOUNDATION SPF15
�0ml $6�.�8 $2.15 cost/ml
Lancôme Rénergie Lift MakeUp SPF 20* 30ml $85.00 $2.83cost/ml
Estée Lauder Resilience Lift Extreme SPF 15** 30ml $69.00 $2.30cost/ml
Clinique Repairwear Anti-ageing makeup SPF 15* 30ml $65.00 $2.17cost/ml
ARTISTRY TIME DEFIANCE FIRMING CRÈME FOUNDATION SPF15 �0ml
Porcelain VS-102691 P1273B4342W4776 RRP $64.48
Fawn VS-102697 P1273B4342W4776 RRP $64.48
Natural VS-102698 P1273B4342W4776 RRP $64.48
Almond VS-102701 P1273B4342W4776 RRP $64.48
Sable VS-102703 P1273B4342W4776 RRP $64.48*Source:MyerAustralia.Pricingasat1October,2008
**Source:www.esteelauder.com.auPricingasat1October,2008
26
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY EYE COLOUR 1g $20.75 $20.75 cost/g
Estée Lauder Pure Colour Eye Shadow* 1.7g $40.00 $23.53cost/g
Lancôme Eye Color Design** 1.3g $38.00 $29.23cost/g
ARTISTRY EYE COLOUR 1g P410B1397W1537 RRP $20.75*Source:www.esteelauder.com.auPricingasat1October,2008
**Source:MyerAustralia.Pricingasat1October,2008
ARTISTRY® Eye Colour
AchievesilkysmoothvelvetyeyecolouranddrawattentiontoyoureyeswithARTISTRY.Thesilkysmoothpowderblendseasilycreatingasoft,velvetytexturearoundyoureyesandeyelids.Thecreaseresistantformulameansyoureyeswillstaylookingfreshlymadeupallthroughtheday.
Eyecolourstomatchyoureverymood,dayandnight:•15excitingfashionshadestomatcheverymood•Silkysmoothpowderblendseffortlessly•Softvelvetytexture•Resistscreasing
Order online www.amway.com.au or phone 1800 45 46 47
27
ARTISTRY® Definitive Lash Mascara
Intensifyeveryeyelash,onebyonewithARTISTRYDefinitiveEyeMascara.Itdefines,separatesandlengthenseverysinglelashforafullerlashlook.Theincrediblesmudgeproofformulaisalsowaterresistantsoyourmascarastaysinplace,lookingfresher,longer.Thespecialnon-irritatingformulameansitissafeforsensitiveeyes.
HowDefinitiveEyeMascaraintensifiesyourlashes:•Defines,separatesandlengthenslashes•Treatslashesonebyoneforafullerresult•Smudgeproofandwaterresistant•Non-irritatingandsafeforsensitiveeyes
Direct Competitor Cost Comparison Vol/Weight RRP Cost/ml
ARTISTRY DEFINITIVE LASH MASCARA 7g $�0.10 $�.�0 cost/g
Lancôme L’Extreme Waterproof Mascara* 6.5ml $50.00 $7.70cost/ml
Estée Lauder Magnascopic Maximum Volume Mascara** 6.5ml $46.00 $7.07cost/ml
ARTISTRY DEFINITIVE LASH MASCARA 7g
Extreme Black VS-101064 P594B2025W2228 RRP $30.10
Dark Brown VS-101065 P594B2025W2228 RRP $30.10 *Source:MyerAustralia.Pricingasat1October,2008
**Source:www.esteelauder.com.auPricingasat1October,2008
Order online www.amway.com.au or phone 1800 45 46 47
Order on www.amway.com.au or 1800 45 46 47© Copyright Amway Australia, 11/08. 46 Carrington Rd, Castle Hill, NSW 2154, Sydney, Australia
Business CentresCastle Hill 46 Carrington Rd, Castle Hill, NSW 02 9843 2412Loganholme 3994PacificHighway.Loganholme,Queensland 0734129111
E. FUNKHOUSER® New York Lip Line & Shine RRP $37.95 MACProlongwearLipColour RRP$46.00
E. FUNKHOUSER® New York Illuminating Lip GlossRRP $32.95 MACLipGlass RRP$34.00
SA8® Concentrated Laundry Detergent* RRP $68.65 OmoMatic1.5KG RRP$8.06
SA8® Liquid Laundry Detergent* RRP $24.20 DynamoFrontLoader RRP$6.52
SA8® Delicate Liquid Laundry Detergent* RRP $25.50 Softly RRP$6.39
SA8® Fabric Softener Signature* RRP $13.11 FluffyAppleBlossomFabricSoftener RRP$5.14
L.O.C.® PLUS Glass Cleaner* RRP $10.75 WindexSurface&GlassCleaner RRP$4.48
L.O.C.® PLUS Kitchen Cleaner* RRP $10.75 AjaxSpray‘n’Wipe RRP$4.26
L.O.C.® PLUS Bathroom Cleaner* RRP $10.75 EasyOffBamPowerCleanerGrime&SoapScum RRP$6.25
L.O.C.® PLUS Daily Shower Cleaner* RRP $10.75 ShowerPowerCleanerSqueezePack RRP$6.42
BODY SERIES® Refreshing Body Gel RRP $24.95 TheBodyShop-TotalEnergyExhilaratingBodyWash RRP$29.95
BODY SERIES® G & H Lotion RRP $18.10 TheBodyShop-CoconutMilkBodyLotion RRP$21.95
TOLSOM® Shave Gel RRP $14.99 CliniqueMShaveAloeGel RRP$28.00
TOLSOM® Cleansing Foam RRP $21.95 BiothermHomme-CleansingGelforNormalSkin RRP$42.00
Opportune For Men Eau de Toilette Spray 50ml RRP $49.95 CalvinKleinManEaudeToiletteSpray RRP$78.95 Anticipate For Women Eau de Parfum 50ml RRP $49.95 EstéeLauder‘Beautiful’EaudeParfum RRP$174.00
GLISTER® Concentrated Multi-Action Oral Rinse* RRP $28.75 ListerineMouthwashFreshburst RRP$8.15
SATINIQUE® Volumising Hair Cleanser RRP $15.95 PPSHydraLiteShampoo-normaltofinehair RRP$18.95
SATINIQUE® Volumising Hair Detangler RRP $14.95 PPSHydraLiteConditioner-normaltofinehair RRP$18.95
PURSUE® - Disinfectant - Hospital Grade and Cleaner* RRP $60.40 PineOCleenDisinfectant RRP$2.29
ARTISTRY TIME DEFIANCE®
Cleansing Treatment 125g RRP $52.65 EstéeLauderRe-NutrivIntensiveHydratingCremeCleanser RRP$95.00
ARTISTRY TIME DEFIANCE® Day Protect Creme SPF15 50ml RRP $87.10 EstéeLauderResilienceLiftExtremeSPF15 RRP$135.00
ARTISTRY® Creme L/X RRP $395.00 LaPrairieSkinCaviarLuxeCreme RRP$570.00
ARTISTRY® Replenishing Eye Crème RRP $49.75 EstéeLauderEyeFirmingCrème RRP$95.00
ARTISTRY TIME DEFIANCE® Firming Crème Foundation SPF15 RRP $64.48 EstéeLauderResilienceLiftExtremeSPF15 RRP$69.00
ARTISTRY® Eye Colour RRP $20.75 EstéeLauderPureColourEyeShadow RRP$40.00
ARTISTRY® Definitive Lash Mascara RRP $30.10 EstéeLauderXLMaximumVolumeMascara RRP$46.00
Comparison chart
* For usage comparisons refer to: SA8 Range p4-7; L.O.C. Range p8-11; GLISTER p17; PURSUE p20; ARTISTRY Essentials Cleaners p23