Problem/Unmet Need
Many people don’t go to many concerts or fully enjoy events
Purchase tickets to see artists they like but aren’t fans due to Lack of knowledge Experience with them
Solution/How Business Fills Need
With the app users can/find out: Artist background information Upcoming/past tour information Top hits and what they’re most likely
going to play Concert environment Join a communication network
Mission and Social ImpactTo allow people to reimagine what “the
concert experience” truly means by making the audience a community.
Sponsor the Fender Music Foundation Financially- 10% of profits Make them a beneficiary for events/projects Promote the Fender Music Foundation
Internship Program
Description of Product/Service
Description of Process Steps 1. Consumer develops ad design 2. Ad is added to the app 3. After the purchased time the ad
would be taken down
Banner ad on app
Business Model
Description of Expenses
Fixed Expenses
Total: $
Salary $100
Advertising 80
Depreciation 100
Internet 30
Developer Fee 8.25
Telephone 15
Economics of One UnitSelling Price $150/mo Cost of var. materials exp. $0 Cost of labor 0 Other variable costs 0Total COGS/ COSS $0
Contribution Margin $150/mo
Definition of One Unit
1 ad
Monthly Break Even Units$333.25
= $450 ≈ 3 units$150
Market Analysis
Description of Target Consumer
Demographics Geographics
• Economically stable • Are comfortable
with being social online and in person
• Use technology
The business is global and so are the potential customers
Psychographics Buying Patterns
• Interest in music • Very sociable since
they don’t mind attending concerts.
• Specific interest in English artists.
The more popular and app is the more willing they will advertise on it
Total Population
Target Market Population
308,827,000
Market Size
(based onsurvey)
Target Market Size (US)
Market Statistics
Industry Name:
In-App Advertising
Annual Industry Sales: $18 Billion
34,634,000
Medium
Marketing and Sales
Advertising: Print advertising Radio Internet/Social media sites: Instagram, Twitter,
etc. Press release/word-of-mouth Promotion: Ad demo version Contests offering concert tickets/M&Gs (long-
term)
Unicyn4 minutes ago
Unicyn
Adam Sing
Madison Ortiz
I just started listening to Justin Timberlake’s new music but thanks to Unicyn I knew all of his songs that night!!!
The concert was in the fall but since Unicyn told me the line would be outside I made sure I dressed warm!!
These guys who met on Unicyn are having fun at the Justin Timberlake concert!!
500 Likes
CompetitionUnicyn TicketMaster Pandora
Factor 1: Concert Information
Full tour infoUpcoming and past
Full tour infoPast events
No tour information
Factor 2: Artist Information
Full biography and facts
Brief summary Brief summary
Factor 3: Attendee Communication
Message and get to know people going to same event as you
None Communicate with anyone
Your Competitive Advantages
1. Upcoming and past tour information2. Full biography and facts3. Message and get to know people going to same event as you
Qualifications Business- AOIT Concentration High Achievement in Principles of IT
award Computer Applications I & II Intro to programming course during Yale
S.C.H.O.L.A.R.S. program FIRST Robotics Team 558 Member
Sales Projections
Jan Feb Mar Apr MayJune July AugSept Oct Nov Dec0
1
2
3
4
5
6
Units Sold
Units Sold
Total Units49
Gross Revenue$7350
Net Profit$2848.35
Start-up FundsItem Why Needed Cost
iMac Computer Work on app $1200Total Startup Expenditures $1200
Emergency Fund 600Reserve for Fixed Expenses 999.75
Total Startup Investment $2799.75
ROS: Return on Sales$2848.35
= 39% ≈ $3,845.27$7350
ROI: Return on Investment$2848.35
= 102% ≈ $2,905.32$2799.75
Future Plans
• Increase popularity of the app• Sell more ads (>5)• Develop a Click-Per-Action cost scale
in order to generate more profit• Unicyn Booth