All about Logical Creative MarketingJanuary 2010
Passionate. Professional. Visionary.
Who are LCM?
• Founded in 1989• Investors in People accredited• Well-respected in the region and in their sectors
IT/Technology/ManufacturingPublic/Third sectors & not-for-profitProfessional services (accountancy & legal)Southern based fast-growth companies
• Strategic marketing partner with professional processes and genius creativity
• Marketing implementation across branding, PR, Web and digital, marketing materials, advertising etc.
A selection of LCM clients
Strategy first
Our ethos…
Our marketing planning process
Product A
Resellers
Direct Marketing
Segment 1
Reputation
PRODUCTS ,BRANDS,VALUE PROPOSITION
INTERNAL PARTNERS &CHANNEL
CUSTOMERS & SEGMENTS
USAGE, LOYALTY, REFERRALS& CASE STUDY
COMMUNICATIONS
Product B
Product C
Product X
Alliances
Distributors
Segment 2
Segment 3
Segment X
Web
PR
Networks & Communities
Pricing
A common approach to marketing
LCM’s approach to marketing avoiding
We get to the heart of your business
Public relations
Branding & graphic design
“I can’t believe it. Everyone in our sector is talking about our new brand – we have never had such a high profile.” Nicki Youern
“The re-branding has energised everyone. The staff love it.” Tom McMurray
“Just wanted to say thanks for last week. We all really enjoyed it. It was a fascinating and encouraging experience for me to see the response of the team to the questions you and Carl asked. Looking forward to seeing you again in a couple of weeks” Jim Wicks
“I never envisaged we could look so professional. I’m certain this is going to be a great step forward for us.” Jim Wicks
Web communications
We step into your users’ shoes together
Website development process
Allocation of Website budget
Requirements capture, user research, specification document and overall project management.40% of the budget
Content development. Can be done by LCM or the client
Wireframing, global/core look and feel design. 25% of the budget
CMS setup, database and template build, input of global/core content, user access management, and CMS documentation and training. 35% of the budget
If you have any further questions or you would like to discuss any marketing projects with us, please contact George Roberts on 01329 825849 or [email protected].
Thank you
Passionate. Professional. Visionary.
Visit: www.lcm.co.uk
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