EDD/CEDS Training
NADO EDD/CEDS Training ProgramPlaceDate
2
Training Overview
Guiding principles: what is economic development?
Roles and characteristics of effective EDDs.
Expectations for a CEDS under new guidelines.
Publicly available data.
3
Guiding Principles
Economic development is process of creating wealth and raising living standards.
Every community or region has unique assets that form basis of competitive advantage.
Outcomes must be measurable (SMART).
4 http://www.areadevelopment.com/corpSurveyResults/
What is “economic” development?
5 Source: Southwest Alaska Municipal Conference
6 http://www.sovaeconomy.comSouth Hill, VA
Lynchburg, VA http://region2000dashboard.org
8
Roles of Effective EDDs
Convener
Researcher
Advocate
Entrepreneur
LeaderThe Upper Minnesota Valley Region Comprehensive Economic Development Strategy 2013-2017
10EDD Core Responsibilities
Update your CEDS at least every five years.
Provide recommendations to EDA regarding CEDS conformance of grant applications.
Provide 1:1 match for planning grant.
Submit progress reports and GPRA.
Participate in peer reviews.
11
12
13http://www.sustainableplacesproject.com
14SouthWest Colorado Accelerator Program for Entrepreneurs http://goscape.org
Regional 9 EDD of Southwest ColoradoDurango, CO
5 counties | 94,000 population
15http://www.nwrpc.com/
Northwest Regional Planning CommissionSpooner, WI
10 counties | 5 tribes | 179,000 pop
16http://www.nmdc.org
Northern Maine Development CommissionCaribou, ME
2 counties104,000 pop
17
18http://eapdd.com
19http://eapdd.com
20http://floridarpcscorecard.com
21
22Discussion – Examples?
Convener
Researcher
Advocate
Entrepreneur
Leader
23
CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds
Upjohn Institute survey of 5,000 IEDC members:
How many EDOs are aware of a CEDS in their region?
14% rural4% urban
“CEDS is about the process,not the product.”
26
Keys to approaching your CEDS
Understand what drives local buy-in for regional economic development.
Write a plan that people want to implement.
Collective impact – EDD alone is not responsible for achieving goals.
“Vehicle for collaboration”
“Roadmap for prosperity”
“Flexible framework for coordinated planning”
“Our value proposition”
High-Quality/High-Impact CEDS
Identifies region’s competitive advantage.
Demonstrates EDD’s grasp of key trends.
Tells a compelling story about future.
Commits to measurable progress.
Motivates action.
http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf
28CEDS: Suggested Framework
Vision StatementCall to Action
SMART Goals
StrategiesActions
Why
What
How
Summary background & SWOT analysis
Evaluation framework
Strategic direction & action plan
How planners (should) think
How normal people think
EDA CEDS Requirements
29Why SMART goals?
SpecificMeasurableAchievableRelevantTime-bound
Every goal in your CEDS should meet
these criteria.
If we won’t commit to measurable progress, how can we expect stakeholders to take the CEDS seriously?
30http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf
Example: Call to Action
http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf
Example: SMART Goals
Example: SMART Goals
33CEDS Hedging Hall of Fame
“Foster the development of…”
“Encourage the growth of…”
“Facilitate the promotion of…”
“Support the creation of…”
34Challenges
We don’t control the economy.
Of course not. But would you invest in something with no clearly defined goals or expected ROI – why do we ask others to?
35Challenges
We don’t control decisions of other organizations that
impact region.
You don’t have to. SMART goals are achieved through collective impact. SMART goals are what, not how.
36GPRA (Jobs/PI) ≠ Totality of CEDS
EDA CEDS Content Guidelineshttp://eda.gov/ceds/content/evaluation-framework.htm
37Data/Research Challenges
Most secondary data is rearview mirror.
Lack of reliable data for small/rural areas.
Home-based business.
Cost of primary data.
Tyranny of nominal vs. percentage gains for reporting impact.
Competing voices or “too many cooks” in regional analysis.
Planner perfectionism.
• 4.9% of New Mexico workers or 42,500 work primarily from home
• 44% or 18,000 of them are economic-base or earning their income from outside the state (we estimate 20,000 now)
• “Economic base solos” or home based workers represent 5.6% of the state’s economic base – higher than manufacturing
• 60% or 25,000 of Solo home based workers are self employed
• 39% or 16,000 are employees allowed to work from home
NM E-Solos
http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf
Example: SMART Goals
40Practicing SMART Goals
Hold 4 small business workshops this year
Support workforce development
Maintain the region’s quality of life
Is this a SMART goal?
Why or why not?
What changes would you make to it?
Performance Metrics Matterhttp://www.nado.org/performance-metrics-matter/
41
42
43
44
http://clustermapping.us
http://statsamerica.org
47http://youreconomy.org
48
https://www.irs.gov/uac/SOI-Tax-Stats-Migration-Data
49 http://flowsmapper.geo.census.gov/
50
CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds
51
CEDS CONTENT GUIDELINES
5. Infusing economic resiliency into the CEDS document
“. . .each CEDS must promote Regional resiliency and be unique and responsive to the relevant Region.”
• Economic resiliency = An area’s ability to withstand, prevent, or quickly recover from major disruptions (i.e., ‘shocks’) to its underlying economic base.
• CEDS serves as a critical mechanism to help regions identify vulnerabilities and withstand or recover from disruptions.
• Integrating resiliency into the CEDS can take multiple forms (need to identify assets and vulnerabilities regardless)
Resiliency
Consult NADO Resiliency Library for inspiration.
Work w/ your EDD board, CEDS committee, & other stakeholders to identify a relevant definition.
Identify appropriate ways to measure resiliency.
Incorporate into CEDS.
52
54
55http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
Example: SMART Goals (Resiliency)
56http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
Example: SMART Goals (Resiliency)
57
Annual Change in Real GDP, Index 2001=0(Chained 2009 Dollars)
58
Other Topics
Project list – a love/hate relationship.
Strategies for public participation.
Primary data collection methods.
Creative fundraising models.
Others?
National Association of Development Organizations (NADO)
and the NADO Research Foundation
400 North Capitol Street, NW | Suite 390 | Washington, DC 20001
202.624.7806 | [email protected]
NADO.org
Regional Strategies. Solutions. Partnerships.