A vision of the future Alfons Cornella, Infonomia
http://www.youtube.com/watch?v=nUQsRPJ1dYw
Ambientdevices.com
http://www.youtube.com/watch?v=diLq7nHNpOk
http://www.youtube.com/watch?v=7xbHRj1Djbo
http://www.youtube.com/watch?v=bUxAwMHgrPQ
products
markets
resources
old: supply < demand
new: supply > demand
The critical variable…
p = output / input
p = output / input +
p = output / input
-
p = output / input
cost reduction -
p = output / input
Value enhancement
+
p = output / input
efficiency
p = output / input
difference
products
markets
resources
efficiency x difference
supply > demand
products
markets
resources
…innovation
ideas value
results
mgmt
ideas value
results
mgmt
solving problems…
How to innovate?
Problems are not seen
as such
http://www.youtube.com/watch?v=X813eTuZJkc
Whose problems? How?
Detecting opportunities…
How to innovate?
Sociological changes
Technological changes
How to detect changes?
Exploring the borders…
How to innovate?
What do we do well? What do we know to do well?
ideas value
results
mgmt
What is value to our customers…
How to innovate?
Value =
How to innovate?
Needs Approach Benefits Competitors Hook
Innovation, the five disciplines, Carlson & Wilmot, SRI 2006
A conversation with our customers
exploring customers overserved,
underserved and nonserved
How to innovate?
www.qbhouse.co.jp
overserved
Co-creating…
How to innovate?
http://www.youtube.com/watch?v=vTSDPKktbUk&feature=results_main&playnext=1&list=PL0A6CA728EE0DBB9D
Customers propose
ideas value
results
mgmt
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Fuente: Business Model Generation (2009)
Foster systematic
intersections
products
markets
resources
…innovation
1) Whose problems?
How?
2) How to detect changes?
3) Value is the key word