1
BUILDING A SUCCESSFUL DEALER EXPERIENCE FOR
THE 21ST CENTURY
Header
Header
How can we use
research better to
improve dealer
experiences?
Header
Header
Header
Header
“The essential difference between emotion and
reason is that emotion leads to action and
reason leads to conclusions”
- Donald Calne, Neurologist
Header
Header
Dealers
Manufacturers
Customers
Cultural context pic
1. Make the most of the data
you have
Business context pic
2. Explore and measure the
Hard and Soft
3. Define and distil the cultural
context you’re operating in
4. Consider how to involve and
integrate dealers in research