Go HTML5 or Die: Stop Praying For Flappy Hits – Join The Gold Rush!
Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.com
WHO?
- Serial games entrepreneur
- 10+ years in mobile gaming
- Big supporter of HTML5 since 2010
ABOUT SOFTGAMES
Biggest HTML5 Games Platform with 10m+ MAU
- We offer Portals:We monetize & engage your users with 200+ free, cross platform games!
- We offer Developers: We sponsor & distribute your games globally!
4
Casual Gaming Landscape
PC VS. MOBILE
FLASH INSIGHTS
- Dominant platform on PC for Casual Games
- Large install base
- Healthy commercial ecosystem which generated big
hits like…
7
FLASH GAMES ARE DYING
I’M SORRY BUT…
FLASH INSIGHTS
BIGGEST PROOF
10
Everybody Is Doing Apps, Me Too!
I CAN DO THIS!
HOW TO GET THERE?
UHM… CHALLENGING
60% EARN LESS THAN $500
PER APP PER MONTH!
THE APP-REALITY!
JOIN THE GOLD RUSH
HOW MUCH CAN I EARN?
BUSINESS MODELS: Developers
- Selling (non) excl. licenses to publishers
• ~$ 500 - $ 5000
- Rev Share with Distributor
• 50/50
- Own Distribution + Ingame Ads
• ~$ 2.50 eCPM
STARTING GUIDE: DEVELOPERS
1. Market Research: Content is KING!
- Check popular gaming portals like softgames.com
- Find a niche! It’s a young market!
- Keep an eye on the quality!
STARTING GUIDE: DEVELOPERS
2. Choose a Game Engine
- Pick a ready engine instead of building your own one!
And many many more…
STARTING GUIDE: DEVELOPERS
3. Get in touch with sponsors early
- Publishers are always looking for great content!
- Contact us at [email protected]
I’M NOT A DEVELOPER! HOW TO JOIN THE GOLD RUSH?
STARTING GUIDE: Portals
1. HTML5 is an lucrative alternative
2. High profits due to low development time & efforts
3. Join the gold rush before its too late
SUMMARY
25
THE ALTERNATIVE:
BUSINESS MODELS: Portals
- Advertisement on the portal
• ~$ 3.50 eCPM (Google Adsense)
- All you can eat – Model
• Weekly / Monthly subscription