ALEXANDRA MCCALIPportfol io
The story behind this logo possibly dates back to as far
as 126 AD. The origin of the rose window may be found
in the Roman oculus, such at the one at the top of the
dome of the Roman Pantheon. However traced back to
the Roman period, the rose window found its popularity
during the Medeival period in the Gothic architectural
style of many churches during this time period. These
beautiful, ornate designs can be found from the Notre
Dame in Paris, France to the San Pedro in Avila de los
Caballeros, Spain. Though they surved as functional
elements to the churches they were put in, the use of
stained glass also had a metaphorical meaning behind
their use. As the glass allows light to shine into the
church, the light is said to represent the presence of God
in the church. It is for this reason that I have developed
an interest and passion for rose windows. As a Christian,
I strive to let the light of God shine in me through my
actions, and through my work as a designer. I have
always had a fascination with patterns and shapes, and
I see no better way to personally identity myself than
with the one who created me and my purpose in life.
P R O J E C T S
SODA PACKAGING
The assignment given was to create a sampler package
for Possum Grape Soda Company that would explify
the four different flavors offered. My packaging is
unified by the similar patterns used on all four bottles
and the carrying case, but each bottle has its own color
combinations to match the flavor. This project portrays
vecorized handlettering and drawing.
DOLLAR STORE PACKAGING REDO
The assignment required we find a product from the dollar
store that had plain and poorly designed packaging and
then redo it into something that people would want to pay
more than a dollar for.
OUTSTANDING IN THE FIELD
BROCHURE
Their mission is to re-connect diners to the land and the
origins of their food, and to honor the local farmers and
food artisans who cultivate it. Ingredients for the meal are
almost all local (sometimes sourced within inches of the
table) and generally prepared by a celebrated chef of
the region. After a tour of the site, all the guests settle in:
farmers, producers, culinary artisans, and diners sharing
the long table.
The project was to create a brochure for the company that
they could send out to people to inform them about the
busniness; who they are and what they do.
2016 OLYMPICS AT ARLINGTON, TX
The prompt for this project was to imagine if the 2016
Winter Olympics were to be held in your home town,
and you got to design the look for it. The project contains
posters, ticket designs, a mascot, a wearable, and
postcards all having to do with the unique qualities of the
hometown and the spirit of competition.
WHISTLE SODA ADVERTISEMENT
My great grandparents owned a bottling company in
Florida called Rabeck Bottling Company, and the product
they sold was Whistle Soda, which they bottled until they
sold the company to Coke. I’ve always loved knowing cool
facts about my families history and wanted to create an
advertisement for the soda.
VECTORIZED SKETCH
I have had a pasion for shapes and lines my whole life.
During the day I usually sketch in my notebok or on notes
for my class, usually something looking like this project. I
like to explpre diffrent shapes and different color pallets.
AT&T MAGAZINE ADVERTISEMENT
I created icons to depict the different areas that people
use AT&T’s internet services for daily and then connected
them all together to represent how the company’s
services allow its customers to connect to the things that
they want faster.
C L I E N T W O R K
LAMAR HIGH SCHOOL
For the past couple summers I have made the Lamar High
School’s Volleyball program and poster. Every season has
a new theme and it has been tradition to design the poster
and program to match. I have also made posters for the
Lamar High School’s Women’s Varsity Soccer team.
T Y P O G R A P H Y
STUDIO 210 SIGN
Spring semsester 2014, Harding’s graphic design seniors
were given a new room to transform into their own studio.
I volunteered to paint a typographic sign to define the
space. The process of the work is shown from sketching
to finalized drawing, painting it on the wall and different
detailed views of the sign. The colors are the same as the
different colors used on the walls of the room and tie the
sign to the space.
BE STILL SILKSCREEN PRINT
This print is based off of the verse, Psalm 46;10, “He says,
‘Be still, and know that I am God; I will be exalted among
the nations, I will be exalted in the earth.’”
HOLIDAY CARDS
Every year the printmaking class makes cards to sell and
takes the money made and gives them to a charity that
the class picks. This year we chose a family who’s dad has
ALS, a muscle condition, and five young children.
LEAVE BEHIND WOOD BLOCK PRINT
Woodblock printing has also become a passion of mine.
I love the texture and the handmade quality this printing
allows. I wanted to create something I could leave behind
after an interview that would remind my interviewers of
some of my passions and for it to be an original work of art.
I would package it in a metallic gold paper envelope that
matches my portfolio, resume and business card.