digital revolution

the world is connected

WORLDTRANS-FORMATION

storytelling is the new black

target is everywhere

people are moving faster

influencers are dead

SITUATION IS

GETTING SERIOUS…

big fishes enter local markets

vertical specialized

wider scope of agency spectrum

consulting giants invasion

system integrators entering the competition

NO MORE BORDERS

act for the new era

understand change

manage complexity

EMERGING NEW NEEDS

ALL YOU NEED IS

STRATEGY

trust

partnership

CHOOSE A REALSTRATEGIC PARTNER

multichannel

creativity

content

STRATEGY, NOWADAYS

human

TOTAL BRAND

EXPERIENCE

consistent

everywhere

always

love

brand

experience

RELEVANTCONTENTS

& DESIGN

THINKINGCREATIVITY

many voices

ECOSYSTEM

one message

MULTI CHANNEL

moment

place

way

RESEARCH INSIGHT STRATEGY REDWARDSCREATIVE

RISC

PESO

Gillette SAVES THE K.I.S.S.

Gillette SAVES THE K.I.S.S.

Gillette SAVES THE K.I.S.S.

Gillette SAVES THE K.I.S.S.

Gillette SAVES THE K.I.S.S.

AGILE SOCIAL

1CREATE

2PLAN

3BUY

4AMPLIFY

hit target audience 5

MANAGE6

REPORT

THE MEASUREMENT PATH

1

SET SPECIFICGOALS

WHO? WHAT? HOW MUCH?

BY WHEN?

SET KPISOUTPUT & OUTCOME

CHOOSE TOOLS AND METRICS &

DEFINE BENCHMARKS

ANALYSE THE RESULTS AND THE SALES/BUSINESS

IMPACT

USE MEASUREMENT INSIGHTS TO TRACK PROGRESS AND TO

IMPROVE PROGRAMS

23

4

5

Grazie.

KetchumVia Fatebenefratelli, 1920121 MilanoTel. o2 6241191-1