© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Cloud without Compromise
Gurvinder Singh Ahluwalia (Guri)CTO Cloud Computing – Cross-LoB, US West Market
#UP2013
@UP_Con
@IBMCloud
Video archive of keynote talk: http://vimeo.com/81270519
This deck + additional IBM collateral: up-con.com/ibm
@guriahluwalia
© 2013 IBM Corporation2
IBM Cloud: Think it. Build it. Tap into it.
what shift are we dealing with
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IBM Cloud: Think it. Build it. Tap into it.
The disruption from technology is unprecedented
Explosion of Mobile Devices
Cloud Computing
Growth of Social Media
Advanced Predictive Analytics
Real-time Sensors Data
Cyber Security
Business
Optimization+
Innovation
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Chief Security Officers need to ensure
that physical and IP are protected and compliant.
Chief Information Officersmust provide the right level of IT services in
the most efficient and cost effective manner.
Chief Executive Officersneed to strategically manage all aspects of
the business.
Chief Financial Officersneed to make more analytical, risk-
aware decisions supporting revenue, expenses, and other KPIs.
Chief Technology Officers need to drive a
holistic technology vision for the corporation.
Chief Procurement Officers need to strategically
manage spend, contracts, & supplier ecosystems.
Chief Innovation Officers need to build unique
offerings to drive the customer experience.
Stakeholder view in the midst of technology disruption
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13%5%
82%
CIO’s also recognize the need to digitize front office infrastructure to sync with customers
Four out of five CIOs see front office digitization as a primary focus.
Large extent
Some extent
Limited extent
IT focus area – digitizing the front office
CMO’s Need to Build a Broader Digital Strategy
16% 87%
11% 69%
13% 83%
20% 78%
13% 73%
Integration of cross-channel touch-points
Digitally enabledsupply chain
Analytics to capturecustomer insights
Social networks tofoster collaboration
Workforce aligned to opportunities
3–5 Years Today
Source: 2013 IBM Global C-Suite Study – Question CIO2.a–Focus of IT to help the enterprise’s strategy over the next 3 to 5 years [Digitization of the front office]; n=1,613 [CIO only]
CMO’s and CIO’s both see the importance of sourcing a digital platform to handle various channels
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IBM Cloud: Think it. Build it. Tap into it.
Life Sciences CMO’s feel under-prepared to draw insights from the quantity of marketing data
© 2013 IBM Corporation7
IBM Cloud: Think it. Build it. Tap into it.
2004 2006 2008 2010 2012Technology Factors
People Skills
Market Factors
71%
69%
68%
Macro-economic factors
Regulatory Concerns
Globalization
Technology is the #1 driving force shaping the future
Technology has been propelled to the top looking back at IBM’s CEO Study since 2004
© 2013 IBM Corporation8
IBM Cloud: Think it. Build it. Tap into it.
Transforming business outcomes requires a new shift of in how technology is delivered and consumed
Innovatehow we engage, make decisions and work
Optimizeour IT infrastructure, data and processes
Systems of EngagementKnowledge Sharing
Engagement Models
Anywhere, Anytime
Systems of RecordSecure Data
Dynamic Infrastructure
On-demand Self-serviceDrives InvestmentDrives Investment
Drives NeedDrives Need
© 2013 IBM Corporation9
IBM Cloud: Think it. Build it. Tap into it.
how has IBM stepped up to meet this shift and challenge
© 2013 IBM Corporation10
IBM Cloud: Think it. Build it. Tap into it.
Think It.Strategize how to use cloud to drive
savings and revenue growth.
Build It.Build and run your private or hybrid
cloud.
Tap into It.Utilize cloud
services delivered from IBM’s SmartCloud
IBM CloudIBM’s end-to-end cloud portfolio
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
IBM has responded to this challenge with unmatched suite of end-to-end capabilities in Cloud
© 2013 IBM Corporation11
IBM Cloud: Think it. Build it. Tap into it.
IBM Cloud Portfolio – Highlights
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
© 2013 IBM Corporation12
IBM Cloud: Think it. Build it. Tap into it.
Open technologies are building the open cloud architecture
OAuth
TOSCA
OSLC
API economy
Cloud operating environment
Software defined environments
Grounded in open technologies for interoperability of data and workloads
Softwareas a Service
Platformas a Service
Infrastructureas a Service
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IBM Cloud: Think it. Build it. Tap into it.
Analytics Social
Social APIs fuel personalized experiences for users and
new business models
Cloud
Cloud services are exposed through Web APIs enabling rapid
composition environments
Mobile
Mobile applications make calls to back end services
through Web APIs
Born-on-the-Cloud applications – “SMAC” applications – power a new class of service-composed and service-enabled systems
API API
APIAPI
Service Composition
Big data sources provide insights that are shared and
monetized through APIs
© 2013 IBM Corporation14
IBM Cloud: Think it. Build it. Tap into it.
Orchestration Services
Platform Level Services
Opera
tional E
xte
nsio
ns (
AP
Is)
Infrastructure Level Services Develo
pm
ent
Exte
nsio
ns (
Toolin
g)
(Image Lifecycle Mgmt) (Pattern Services)
(Provisioning, configuration, resource
allocation, security, metering, etc.)
Cloud Resources
Storage Compute Network
Common Cloud Management Services
IBM
Ad
ded
Valu
e
The IBM Open Cloud Architecture provides for services composition and orchestration
© 2013 IBM Corporation15
IBM Cloud: Think it. Build it. Tap into it.
three specific topics for this audience
workload analysis & migration to cloud
hpc – high performance computing
softlayer
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IBM Cloud: Think it. Build it. Tap into it.
IBM commonly performs a workloads analysis to identify candidates for
the cloud, their appropriate cloud target, and proper migration steps
© 2013 IBM Corporation17
IBM Cloud: Think it. Build it. Tap into it.
Client’s Infrastructure Re-platform
Reinstallation
Rapid Migrationii
ii
ii
CloudWave Strategy
Factory Lines
Migration of traditional applications to cloud takes a careful planning and experienced migration execution techniques
Tools + IBM innovation
Step 4: Implementation/
Test
Step 3: Transformation Design
Step 2: Transformation Planning
Step 1: Inventory Verification
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IBM Cloud: Think it. Build it. Tap into it.
HPC (High Performance Computing) from Pure Science heritage is now more mainstream form of computing for Big Data, other workloads
Large Industrial sector
applications
HP
C ““ ““
en
try c
os
ts”” ””–– ––
inve
stm
en
t a
nd
sk
ill
nee
de
d
Timeline
High
Low
SupercomputersScience, Research &
Government
Power –––– SP System
ASCI Program - DOE
SupercomputersScience, Research & Government
BlueGene, Power – IH, Roadrunner – Los Alamos
�Broad adoption across a variety of industries as technology becomes affordable and pervasive
�Usage driven by modeling, simulation, predictive analysis workloads
�Delivered via Clusters, Grids and Cloud
SupercomputersScience, Research &
Government
BlueGene/Q, Power 775
iDataPlex
Automotive/Aerospace Engineering
PetroleumElectronic
Design Automation
Life SciencesFinancial Services Digital Media
Exascale
The Next Grand Challenge
1990’s 2010’s
HP
C P
rob
lem
Do
ma
ins
Ad
dre
sse
d
“PhysicsDriven”
“Data Driven”
“Applied”Technical Computing
“Mainstream”Technical Computing
Research Engineering/Simulations Analysis/Big Data/Cloud deployments
+ +
18
© 2013 IBM Corporation19
IBM Cloud: Think it. Build it. Tap into it.
From Single Clusters to Dynamic Cloud: Evolution delivery of High Performance Computing (HPC) and Big Data / Analytics
19
Challenge
Solution
Benefits
Scope o
f sharing
1992 2012
Single HPC Cluster• Commodity
hardware• Compute / data
intensive apps• Single application/
user group
Multiple HPC Clusters• Multiple applications
or Group sharing resources
• Dynamic workload using static resources
• Policy-based scheduling
2002
Delivery Evolution Dynamic HPC Clusters• Sporadic/Peak HPC
application demand• Self-service provisioning• Dynamic HPC
infrastructure: reconfigure, add, flex up/down
© 2013 IBM Corporation20
IBM Cloud: Think it. Build it. Tap into it.
Platform LSF Family
Platform LSF Family
Platform HPCPlatform HPC
Platform Symphony
Family
Platform Symphony
Family
Platform ISFPlatform ISF
Scalable, comprehensive cluster and grid
workload and resource management suite
for heterogeneous environments
Simplified, integrated, purpose-built HPC
management software bundled with systems
High-throughput, low-latency compute and
data intensive analytics management suite
• Highest performance & utilization
• Complex Computations (i.e., risk)
• Big Data Analytics via MapReduce
• Extract Transform Load (ETL)
High Performance / Technical Computing
Analytics Infrastructure
Cloud ComputingVersatile, robust, technical computing cloud
management suite
• Private/Hybrid Cloud
• Infrastructure-as-a-Service (IaaS)
Platform Computing Flagship Products
© 2013 IBM Corporation21
IBM Cloud: Think it. Build it. Tap into it.
SoftLayer provides access to unique capabilities and new markets.
Web Mobile
Triple Network Architectureseamless communication across distributed environments
API
Common user interface and application programming interface
Infrastructure Management Systemprovides orchestration and automation
Bare MetalServers
Virtual ServerInstances
PrivateClouds
Gaming and entertainment
Marketing and digital media
Enterprise
Performance
Flexibility
Automation
Infrastructureas a Service
Enterprise class, optimized infrastructure
Compute Storage Networking
Built using open standards
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IBM Cloud: Think it. Build it. Tap into it.
Update on IBM SoftLayer Acquisition & Capability – IaaS Provider
Pubic Network Private NetworkManagement
13 data centers
19 network PoPs
Global network
100,000 servers
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IBM Cloud: Think it. Build it. Tap into it.
SoftLayer acquisition has accelerated the delivery of differentiated,high-value platform and application services. About 50 IBM SW products from acquisitions are in flight to run as SaaS or PaaS on SoftLayer IaaS
SoftLayer provides superior technical capabilities critical to a cloud
infrastructure, 2000 APIs and 100s of HW and NW configurations
© 2013 IBM Corporation24
IBM Cloud: Think it. Build it. Tap into it.
Factoring Essential Applications to Drive Innovation and Growth Cloud Without Compromise
www.softlayer.com
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IBM Cloud: Think it. Build it. Tap into it.
magnitude of the scale and trust we
handle everyday, without compromise
© 2013 IBM Corporation26
IBM Cloud: Think it. Build it. Tap into it.
Over 21,000 customers run on SoftLayer
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
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IBM Cloud: Think it. Build it. Tap into it.
Industry-leading security expertise, assets and capabilities help you
protect your data and reputation.
researchers, developers and subject matter experts working on security initiatives alone
15,000 9billion 3,000security events managed each day—99% handled automatically
security and risk management patents
security devices under contract
20,000 133countries
monitored on a daily basis
Mitigate security risks with the help of IBM
© 2013 IBM Corporation28
IBM Cloud: Think it. Build it. Tap into it.
Access to the full breadth and depth of IBM capabilities
430,000IBMers, in 170 countries, speaking 165 languages
1,110software products in the IBM portfolio
3,000active researchers, including 5 Nobel Laureates
120,000Global Business Partners
6,478U.S. patents in 2012 alone
20 consecutive years of U.S. patent leadership
8,000business analytics consultants with industry experience
$6Binvested in research and development each year
20 consecutive years of U.S. patent leadership
$14Bin analytics softwareacquisitions alonesince 2005
Rich enterprise cloudcomputing capabilitieswith over
$3Bin cloud acquisitionsto date
65,000Service Delivery personnel
© 2013 IBM Corporation29
IBM Cloud: Think it. Build it. Tap into it.
More than 100 new era solutions delivered through IBM SmartCloud
More than 100 new era solutions delivered through IBM More than 100 new era solutions delivered through IBM
SmartCloudSmartCloud
180 million IBM client transportation transaction events every year
300,000 global trading entities
connected for IBM clients
5.5 million daily transactions
exchanged via IBM B2B cloud
60,000 users of IBM digital marketing tools
send 130 millionmonthly emails
xx
120 million candidate records on Kenexa’s talent management platform…
…accessed daily by 80,000 candidates and more than a million hiring managers
IBM SmartCloud is a primary and trusted delivery vehicle for new era solutions and cloud, without compromise
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IBM Cloud: Think it. Build it. Tap into it.
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IBM Cloud: Think it. Build it. Tap into it.
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