Durham Business Model
March 2015 – our first group visits Durham Cathedral
Stakeholders
• Age Uk• University of the Third Age• Durham University• Northumbria University• Beamish Museum
Our 89-year-old
guide has the group entranced
by her stories
about the Cathedral.
Seniors try to use the App.For each of our groups the first two sessions filled them with enthusiasm, but using the App was more challenging.Having learned how to tell digital stories, many used other more familiar software to present them.
People were full of praise
for the tablet, which they found could take good
quality photographs –
including selfies!
They looked at places from a different perspective
Client group
• Seniors who no longer work full-time or have retired completely
• Organisations which support seniors – Age UK, University of the Third Age
• Local tourist attractions – museums, ancient buildings, cities and towns
Value
• Engages seniors• Develops their ability to use a tablet• Fosters group work• Develops friendships• Has long-term benefits – three seniors have
contacted us to share presentations they have subsequently produced
Sustainability
• Email addresses shared so that seniors can maintain contact
• There have been meetings with some past group members
• We have loaned the tablets to former group members to take on holiday to record their stories.
Channels of communication
• Most seniors with whom we have worked are regular users of email
• Many use Skype to communicate with family• They enjoy face-to-face meetings• Online communication is fine, but does not
fulfil their desire to socialise.
Key Activities
• Developing seniors’ abilities to take good photographs
• Discussing and trying out different story-telling techniques
• Sharing ways of recording stories
• Gaining familiarity with the tablet
• Using the App.
A range of participants
• Recent retirees• People who have been retired for many years• Single people• Couples• Those with advanced IT skills• Those with limited IT skills
ICT USAGEHappy to take photos
Unsure about new technology, but ready to learn.
Sharing her love of Scotland
Helping others know about local social history
GOALS
Female, 62 years old, has 4 grown-up children and several grandchildren. She rarely travels now. BEHAVIORAL
PATTERNS
Needs support Self-directive
ICT-learning styleIndependent Group
Travelling styleSeldomly Often
Travelling frequency
OPPORTUNITIESKeen to find out more
about what she could do with simple ICT tools
Would love to use ICT to share her knowledge of Scotland and history
Not sharing Sharing actively
Sharing travel photos/experiences
Not interested Very interested
Sharing travel experiences publicly
MariaMaria has been retired a few years, and is the carer for her husband who is in poor health.Maria has a wide circle of friends and acquaintances. She is a lay preacher, to which she devotes a great deal of her spare time. She loves Scotland and has many happy memories of trips there.
‘I love social history, finding out about how people used to live.’‘I’d love to share my memories of travels in Scotland with people who have never been there.’
Inserisci foto dal web
Con il supporto del Programma Grundtvig dell’Unione Europea
ICT USAGELimited to simple texts and
emails
Needs someone to teach her how to get more out of ICT, and make it rewarding
Learning better ways of keeping in touch with her family
Being helped to learn, and growing in confidence
GOALS
Female, aged 72. Her husband died a few years ago. Travels by train to visit family two or three times a year. BEHAVIORAL
PATTERNS
Needs support Self-directive
ICT-learning styleIndependent Group
Travelling styleSeldomly Often
Travelling frequency
OPPORTUNITIESWould find it really good
if ICT helped her widen her own circle of friends and acquaintances
Not sharing Sharing actively
Sharing travel photos/experiences
Not interested Very interested
Sharing travel experiences publicly
BarbaraWhen Barbara’s family were younger, she and her husband had a number of family holidays in France, which she loved. She uses her smartphone to keep in touch with her many grandchildren, but only for texts and emails.
‘I’m quite a shy person really. But if I knew how to make better use of communications technology I really think I’d get a lot out of it.’
Inserisci foto dal web
Con il supporto del Programma Grundtvig dell’Unione Europea
ICT USAGELimited at present to a
mobile phone for calls and texts.
Has seen others using smartphones and tablets and is really keen to find out how to use them himself
Increasing his use of ICT
Learning how to find out information
Joining a group of people and sharing ideas
GOALS
Michael, aged 65, has no immediate family and loves his work, enjoying the companionship that gives him.
BEHAVIORAL PATTERNS
Needs support Self-directive
ICT-learning styleIndependent Group
Travelling styleSeldomly Often
Travelling frequency
OPPORTUNITIESReally believes he could
go far in learning new ICT tools.
Not sharing Sharing actively
Sharing travel photos/experiences
Not interested Very interested
Sharing travel experiences publicly
Michael
Michael works full time as a bus driver and has lived in the same town for the last 30 years. He loves learning about the history of transport. Over the last 50 years, Michael has travelled extensively but rarely does now.‘I’d love to learn how to surf the internet. I bet I’d find
out far more than I do only from books. And the idea of being in contact with people all over the world excites me. I just need to be shown how.’
Inserisci foto dal web
Con il supporto del Programma Grundtvig dell’Unione Europea
From the perspective of a training organization/ association offering services to seniorsPartnership with tourism agencies
Seniors’ Associations
• Keeping up to date with technology
• Portable and ubiquitous computing
• Learning community• Social aspect• Shared experience• Storytelling
• Local services • Local press• Word of mouth• Newsletter
Charities
Libraries
Tour Guides
Training Events
Training
Materials
Online and
Offline Support
Trainers
Communities of shared
interest in travel
Friends and family of participants
• Networking • Engaged participants• Target groups for further
programmes
TrainingProviders
Community Events
Excursions
Community Platform
• App sales (minimal)• Community membership• Discounts• Newsletter