Agile Software Design for Startups
www.sparcedge.com
Maggie HallSenior UX Designer
Brad KaloupekDirector of Design
Bryan CallahanDirector of Commercial
Services
Chad NormanDirector of Marketing
© 2014 SPARC LLC Proprietary and Confidential ≡2
SPARC is a software development company creating engaging technology with our Government & Commercial partners.
© 2014 SPARC LLC Proprietary and Confidential ≡3
•12 UI/UX Designers
•9 Internal Products Designed & Launched
•±36 Ventures & Products Designed with Partners
•#14 Fastest Growing private company in America by Inc. 500 in 2013.
•#1 Fastest growing private company in South Carolina & the Software category in Inc. 500
•“SC Best Place to Work” Award-Winning Culture 3 years in a row.
© 2014 SPARC LLC Proprietary and Confidential ≡
Design Cycle
5
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REP
EAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance
© 2014 SPARC LLC Proprietary and Confidential ≡
Design Cycle
6
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REP
EAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance
ResearchVisual Design Patterns
Deliver Prototype
Example Product - The Process - Old
7 - 1 week sprints - Deliver 3 user
flows
Wireframes3 user flows
1 week 3 weeks 1 week
Build
2 weeks
Research
Iterate
Wireframe Support & launchWeek 7Test
Example Product - The Process - Agile
DiscoveryWeek 1
Design & Build 3 User Flows
Week 2 - 6
© 2014 SPARC LLC Proprietary and Confidential ≡
Design Cycle
9
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REP
EAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance
Research - overviewMarket Research
User Research
Solution
Business Goals
© 2014 SPARC LLC Proprietary and Confidential ≡
Design Cycle
14
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REP
EAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance
© 2014 SPARC LLC Proprietary and Confidential ≡
Design Cycle
16
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REP
EAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance
Agile Software Design for Startups
www.sparcedge.com
Maggie HallSenior UX Designer
Brad KaloupekDirector of Design
Bryan CallahanDirector of Commercial
Services
Chad NormanDirector of Marketing
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